BA (Hons)
Marketing
Degree Programme

UCAS CODES: NN20 – 4 YEARS

UCAS CODES: CP16 – 3 YEARS

Spring 2025 programme offering ➝

Degree

BA (Hons)
UK & US Degree

Optional Sport Pathways

RIASA London ➝

Duration

3 or 4 Years

Tuition Fees

UK – £9,250
EU, INT & US – £17,500

Scholarships

View available Scholarships ➝

Overview

Option to fast-track your degree: complete the UK/US four-year degree in three years.

Richmond is the only university in the UK where the degree programmes are based on the US educational approach, which takes four years to complete. However, with our new programme structure students can complete it in three years. Applicants can leverage their A Levels or equivalent qualifications to fast-track their degree, often completing it in just three years. For example, UK A Levels grades BBC-BBB and above are counted as credits for the first year of the degree.  Please check the Entry Requirements section for more information.

With our unique American liberal arts and UK combined approach to teaching, our undergraduate degrees ensure students receive a well-rounded learning experience, nurturing critical thinking, effective communication, and problem-solving skills. Students explore diverse perspectives and develop a broad understanding of the world, preparing them for a variety of career paths.

Students will take the following degree paths based on their previous qualifications achieved. There are three different paths to achieve the degree.

Entry to year two based on your entry qualifications
Entry to year one based on your entry qualifications
Entry to year two: Students meeting entry criteria but missing up to 24 US transfer credits (Potential to complete in three years with summers). This option allows US students to seamlessly transfer credits between US universities.

About the programme

About the BA (Hons) Marketing programme

Do you have the vision to spot market opportunities, predict trends, and create digital marketing strategies that capture attention and drive success? Our BA (Hons) Marketing programme at Richmond American University London is designed to equip you with the skills and knowledge needed to excel in the dynamic world of marketing. Prepare to influence audiences across multiple channels and make a real impact in the marketplace.

Overview of your academic journey:

Year 1: Build a strong foundation in business and marketing fundamentals, developing critical thinking skills and exploring the impact of events like Brexit and Covid-19
Subsequent Years: Deepen your knowledge of digital marketing, exploring various channels, customer journey stages, engagement strategies, website traffic generation, SEO, paid advertising, social media, and email marketing
Years 3 and 4: Specialise in elective courses like Data Science, Advanced Computer Applications in Business, Coding, and Web Design, tailoring your learning to your specific interests and career goals

Why study BA (Hons) Marketing?

Flexible learning in the Liberal Arts tradition: Design a personalized academic path that aligns with your interests and career aspirations within our flexible Liberal Arts framework. This could include a choice from complementary and career-enhancing courses in Public Relations, Media and Advertising, International Business, Finance, investment, accounting, economics, communication, or computer programming
Holistic business understanding: Build a comprehensive understanding of business, placing marketing and digital technology in context within organizations
Mastery of digital marketing tools: Learn to leverage digital marketing tools to design and deliver outstanding digital marketing strategies throughout the entire campaign lifecycle
Global marketing insights: Examine successful global marketing practices and how they contribute to competitive advantage and organizational success
Product launch and promotion expertise: From concept to product launch, learn how to position and promote products/services with a thorough analysis of the marketplace and effective target audience engagement
Ethical considerations in marketing: Engage in contemporary debates on marketing ethics and explore diverse ethical approaches to digital marketing

Enrichment Opportunities:

Live marketing briefs: Gain practical experience by working on real-world marketing briefs, applying your knowledge to solve actual business challenges
Guest speakers: Learn from industry experts who share their expertise and insights on succeeding in the digital marketing field
London’s marketing hub: Benefit from studying in London, a global centre for marketing, advertising, and digital communication, with ample internship opportunities
Professional recognition: Upon graduation, you can apply for four exemptions from the Chartered Institute of Management Accountants (CIMA) and gain accreditation from the Chartered Institute of Marketing (CIM)

What you will study

Programme Specification
Year 1 (Level 3)
These credits are typically awarded based on prior qualifications and do not involve specific Richmond courses unless needed. Transfer Credit from L3 qualifications (6 courses total)
Year 2 (Level 4)
Core modules Introduction to Business Management and Marketing Introduction to Advertising, PR and Media Introduction to Entrepreneurship Complete L4 Academic Literacies required course: Academic Research and Writing Choose one L4 Arts/Humanities course from the following: Introduction to Intercultural Communication Introduction to Content Creation History of Arts and Visual Cultures Introduction to Communication and Media Korean Language and Culture 1 Choose one L4 Social/Behavioural Sciences course from the following: Introduction to Economics and Finance Managerial Accounting Modern Political Thought Introduction to International Relations Introduction to Psychology Business of Fashion Choose one L4 Data/Numeracy course from the following: Probability and Statistics Data Literacy Choose one Science course from the following: Introduction to Programming Introduction to Environmental Science Earth Systems Science Ecology and Conservation Biological Basis of Human Behaviour
Year 3 (Level 5)
Core modules Selling Success: Sales Theory and Practice Marketing Psychology and Consumer Behaviour Global Supply Chain and Distribution Legal and Ethical Issues in Business Complete L5 Research Methods required course: Research Methods and Skills for Business and Enterprise Choose one L5 Service-Learning course from the following: Service Learning: Global Citizenship and Migration Service Learning: Leadership in a Globalised World Service Learning: Sustainability and Society Service Learning: Digital Collaboration Plus Choose two level 5 electives from across the curriculum, outside of your subject discipline
Year 4 (Level 6)
Core modules Digital Marketing and Social Media Creative Marketing Strategies Integrated Marketing Communications Senior Project Plus EITHER: Business Internship Or TWO of the following Major Options: Fashion and Luxury Brand Management Ethical and Sustainable Fashion Project Management Skills and Methods Entrepreneurship: Skills and Methods Managing the International Business Environment Sustainable Strategic Management Leadership and People Management Business Creativity Creative Campaigns in Advertising and PR Creative Collaboration And Choose one level 6 elective from across the curriculum, outside of your subject discipline

Important information: The information above reflects the intended programme structure for entry 2025. The courses indicate the content students can expect. Programme validation and course confirmation will occur in Spring 2025. In addition to the courses outlined above, each year has guided and open electives. Course content and delivery can be subject to change. The number of courses each student takes may also vary, depending on factors such as transfer credits and academic performance.

Richmond is committed to providing an innovative and high-quality curriculum. We regularly review our programmes and courses to ensure they offer the best possible student experience. The final programme specification will be available in Spring 2025.

Teaching & Assessment

Teaching

At Richmond, we do things differently. You won’t just sit in lectures, you’ll collaborate, debate, problem-solve and apply what you learn in real time.

This programme is taught through a mix of seminars, lectures, group work, and hands-on projects. Most classes are small and discussion-led, meaning you’ll have real conversations, not just note-taking sessions. This gives you space to think critically, ask questions, and get personal support from your professors.

Alongside your classroom experience, you’ll also take part in guided learning activities: from guest lectures and field trips to online discussion boards, workshops and research.

You’ll study 32 US credits (128 UK credits) per academic year, with around:

12 hours of contact time per week
4 hours of guided learning
Additional time for independent study, reading, and assignments

Assessment

We assess you the way the real world works, not just through final exams, but through a continuous assessment model, where you’re evaluated throughout the semester.

Depending on the course, you might be assessed through:

Presentations
Essays and term papers
Data analysis and case studies
Portfolios of work
Quizzes and mid-term exams
Final assessments
Class discussions and participation
Industry-based projects or site visits

This means you’ll build confidence as you go, get regular feedback, and develop a range of academic and professional skills, not just learn to cram for exams.

Academic Support

From day one, you’ll be assigned a personal Academic Advisor, a member of faculty who’ll guide your course choices, support your development, and help you stay on track. You’ll meet with them regularly and get advice that’s tailored to your goals, whether academic, personal, or professional.

You’ll also have access to:

Drop-in workshops in maths, writing, tech, and research
Library support with access to 42,000+ journals and digital resources
One-to-one tutoring and feedback
Disability and learning support services, including tailored exam arrangements

Looking for information about our Level 3 Applied Liberal Arts year? You’ll find everything you need here.

Entry requirements

The University accepts a wide range of international undergraduate degree award qualifications. Occasionally the University may invite candidates to attend an interview.

We understand that not every student is in the same situation, if you have any questions about your qualifications, please get in touch with us [email protected].

Entry Requirements
Entry to year two of the programme Minimum requirements A Levels: BBC / 112 UCAS points BTEC National Diploma: DMM 2 year Associate degree: GPA 2.8 (students are guaranteed entry to year two and possibly year three, depending on transfer credits) International Baccalaureate: 30 points with 4 IB points in all Higher Level and Standard Level subjects French Baccalaureat, Option Internationale du Baccalauréat (OIB)/Baccalauréat Français International (BFI): 12/20 overall with a minimum of 10 in six subjects Diploma di Esame di Stato with 75% overall with a minimum of 6 in six subjects	Entry to year one of the programme Minimum requirements A Levels: CCC / 96 UCAS points BTEC National Extended Diploma: MMM US High School Diploma: GPA 2.8 International Baccalaureate: 26 points Chinese Senior High School Graduation Certificate (year 11 and 12) with 75% overall and the Gaokao (National College Entrance Examination) with 70% overall Indian Standard 12: 60%
Missing up to 24 US transfer credits will enter year one of the programme (students normally take 3.5 years to complete the degree). US High School Diploma: GPA 3.0 plus 2 APs at 4,4 Indian Standard 12: 70% with 50% in four subjects Chinese Senior High School Graduation Certificate (year 11 and 12) with 75% overall and the Gaokao (National College Entrance Examination) with 73% overal

English Language Requirements

If your first language is not English, we will require evidence of English language proficiency. Minimum requirements are:

Academic IELTS: 6.0 overall with 5.5 in each of the four components (Please note, we are not able to accept the Home Edition)
TOEFL iBT: 79 overall with 17 in Listening, 18 in Reading, 17 in Writing, 20 in Speaking (Please note, we are not able to accept the Home Edition)
Pearson Test of English: 60 overall with 55 in each of the four components (Please note, we are not able to accept the Home Edition)
Cambridge: 169 overall with 162 in each of the four components
International Baccalaureate Diploma: English Language
- A Higher Level grade 5 / Standard Level grade 5
- B Higher Level grade 5 / Standard Level grade 5

For more information on English Language requirements visit our How to apply webpage.

Alternative English Language qualifications

We also accept a range of alternative qualifications to demonstrate your level of English Language proficiency. Validity: For admissions and CAS purposes, period of validity for all country-specific English language waivers is 2 years.

Fees & funding

We believe your degree should be worth the investment, not just in where it gets you, but in how it supports you to get there. Below you'll find everything you need to know about tuition fees, what’s included, and the financial support available to help you make the most of your time at Richmond.

Tuition Fees

UK Full Time: £9,250 per year
International Full Time: £17,500 per year

Internships

There’s no extra charge for internships, they’re built into your degree and designed to give you hands-on experience that counts.

Credit-bearing and assessed as part of your final degree
Typically last 8-9 week
Some internships are paid opportunities

Field Trips

All essential course-related field trip costs are included in your fees
Optional trips may be available for an additional cost

Scholarships

We offer automatic tuition fee reductions for high-achieving students. You’ll be considered for a scholarship when you apply, no separate form required.

Liberal Arts Academic Excellence Award
£2,500 per year
Based on achieving ABB at A Level / GPA 3.5+
(View our international grade equivalents for details)
English Language Award
£2,500 per year
For students with IELTS 6.0 overall and in all elements

Please note: students can only receive one scholarship award.

Bursaries (UK and US students only)

Cyril Taylor Cash Bursary

£1,000 per year (total £4,000 across your degree)
15 awarded to UK students, 12 to US students

For more information on the terms and conditions visit our Tuition Fees & Funding webpage.

UK SCHOLARSHIPS

INTERNATIONAL SCHOLARSHIPS

US SCHOLARSHIPS

Careers & Employability

The University offers personal development seminars, leadership opportunities and access to work experience, volunteering and internships. There is also a dedicated, personalised service for assistance with CV writing, interview preparation tips and much more.

Throughout your studies, you will have the opportunity to build links with industry experts and Richmond alumni, connecting you to a vast and influential worldwide network.

Internships

We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Whether you are interested in gaining work experience in London or internationally, we will be here to help you find the best possible opportunities.

Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment.

Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.

How to apply

How to apply for BA (Hons) Marketing

You can apply one of three ways, either apply directly through us, apply through UCAS and for our US students, via the Common Application ($50.00).

In order to submit your application you will need the following information

Details of your education history, including the dates of all exams/assessments
The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
A personal statement – this can either be emailed as a Word Document or PDF, or completed online
An electronic copy of your in process or completed high school (secondary school) transcript and graduation certificate

Visit our How to Apply webpage for more information regarding Entry Requirements, admissions processes and to start your application.

When to apply

We encourage you to complete your application as early as possible, even if you are completing your undergraduate programme of study. In this case you will be offered a place that is conditional on successfully completing a specified qualification and English language qualification if applicable.

If you would like your application to be considered for a Richmond bursary, an early application is strongly recommended.

Study Abroad

Studying abroad through Richmond American University London’s partner institutions offers students an enriching educational experience that extends beyond the classroom. This opportunity allows students to immerse themselves in diverse cultures, enhancing their global awareness and cross-cultural communication skills. Additionally, studying abroad can bolster a student’s resume, showcasing their adaptability and international perspective to potential employers. Academically, students can take unique courses providing a broader and more diverse academic experience. Overall, the study abroad programme fosters personal growth, independence, and a deeper understanding of the global community.

The tuition fees and credits are part of the Richmond degree, therefore no tuition is paid to the host institution. Students must ensure a minimum GPA of 3.0 (B average) to succeed.

Richmond has partnerships all over the world, to learn more, visit our Overseas Study Partners webpage.

“We are proud to have an impressive faculty teaching on this programme. Students will benefit from the professional experience of their professors, combined with the expertise of highly renowned guest speakers within the marketing and digital marketing industries.”

Professor Sabine Spangenberg
Head of Richmond Business School

What our students say

“The reason I chose this programme is because I wanted to learn more about different professions in the field. What I enjoyed most about my course was the flexibility. I was able to learn about different careers and choose the one I loved best.

The university’s incredible London location meant that in my third year I could intern at a small PR agency. Today I am a Senior Account Executive working in arts and culture PR.”

Rachel Santa CruzCommunications: Advertising & PR (BA)

“I am currently studying full time (all four years) for a BA in Communications: Marketing and Public Relations. Choosing Richmond was an easy choice for me as the class sizes and the community feel was exactly what I was looking for from my university experience. I have had the best three and a half years and am grateful for my time at Richmond. During my time at Richmond, I have had the opportunity to have fantastic lecturers that are professional, fun and extremely knowledgeable on their subjects, which is incredibly encouraging for my future.

Being able to graduate with both a UK and a US degree is a bonus. The liberal arts structure benefitted me and prepared me for a well-rounded education and I wouldn’t change that experience whatsoever.”

Lisa Mahr, USACommunications: Marketing & PR (BA)

“I am currently studying full time (all four years) for a BA in Communications: Marketing and Public Relations. Choosing Richmond was an easy choice for me as the class sizes and the community feel was exactly what I was looking for from my university experience. I have had the best three and a half years and am grateful for my time at Richmond. During my time at Richmond, I have had the opportunity to have fantastic lecturers that are professional, fun and extremely knowledgeable on their subjects, which is incredibly encouraging for my future.

Being able to graduate with both a UK and a US degree is a bonus. The liberal arts structure benefitted me and prepared me for a well-rounded education and I wouldn’t change that experience whatsoever.”

Lisa Mahr, USACommunications: Marketing & PR (BA)

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Study Abroad / Internship opportunities

All Undergraduate students have the option to Study Abroad for a semester or entire academic year. We offer students the opportunity to study abroad with our partners in:

and many more places around the word.

STUDY ABROAD

Watch the programme video

Join student Sebastian and Programme Director, Professor Soulaima Mouawad for an interview about our Digital Marketing BA (Hons) programme at Richmond American University London.

We have a lot to offer at Richmond American University London

Careers & Internships

Although optional, the Internship Programme is an important element of our undergraduate and Master’s degrees.

Learn more ➝

Accommodation

A great opportunity to experience what our new campus facility in the award-winning, state of the art Chiswick Park can offer you.

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Fees & Funding

Find out all you need to know about university fees and ways in which we can help you financially.

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Student Life

Student Life is our university’s dedicated microsite for information related to what is going on across our campus.

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Download Undergraduate Prospectus

Read through and download our Undergraduate Prospectus to find out more about the programme, integrated internships & unique career opportunities.

Programme News

BA (Hons) Marketing Degree Programme

What our students say

Study BA (Hons) Marketing

Study Abroad / Internship opportunities

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Watch the programme video

We have a lot to offer at Richmond American University London

Download Undergraduate Prospectus

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BA (Hons)
Marketing
Degree Programme