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BA (Hons)
UCAS CODES: 4 YEARS – NN20
NEW: 4 YEARS WITH FOUNDATION – RF22
*Subject to validation
Do you have the ideas and vision to spot market opportunities, predict the next big thing and develop digital marketing strategies which enable brands to capture both attention and market share?
Then take the opportunity to study BA Digital Marketing at Richmond.
It’s the perfect time to take this programme as digital marketing professionals are needed now more than ever to lead innovative organisations, from start-ups to global corporations.
Our students have gone on to a range of successful careers in finance, business, media and not-for-profit organisations thanks to the unique teaching experience at Richmond. We spoke to those alumni as well as faculty members and employers about career prospects for future students graduating with a dually accredited liberal arts degree.
About the programme
As with all of our students at Richmond, you’ll have the advantage of being able to study one programme and gain two degrees, from the US and the UK, opening up more international career opportunities.
Our programme encompasses all aspects of marketing and digital marketing – from market research and consumer behaviour to branding and advertising. Ecommerce and social media are explored in detail, with an examination of their increasingly vital role in the marketing mix.
You will be challenged to think critically and how to negotiate strategies effectively in turbulent times such as Brexit and Covid-19.
On top of all this, you’ll be provided with a solid foundation in general business and management knowledge with a specific focus on digital marketing, both as business strategy and a function.
You will gain an understanding of the many different strands of digital marketing – user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales. Whatever your goals, by the end of the programme, you’ll be a master of digital marketing – someone who knows how to reach and influence people through multiple digital platforms.
There’s a broad spectrum of electives on offer in the third and fourth years. Choose from topics which are highly valued by future employers such as Data Science, Advanced Computer Applications in Business, Coding and Web Design. It’s an opportunity to specialise in an area that you find particularly interesting and could be invaluable when making a career choice.
You’ll be given the chance to work on live marketing briefs, so you’ll have a real grasp of how marketing and digital marketing works in practice. Guest speakers are invited to meet our BA Digital Marketing students, sharing their expertise and tips on how to get ahead in the industry. Based in vibrant London, home to world leading marketing, advertising and digital communication companies, you’ll be ideally positioned to capitalise on internship opportunities.
On completing this programme, students will be able to apply for four exemptions (all certificate level) from The Chartered Institute of Management Accountants (CIMA), the world’s largest professional body of management accountants, entering into their Operational Level.
What you will study
Richmond is the only university in the UK where the degree programmes are based on the US educational approach which is a four year pathway. Every undergraduate degree student will first enter our Liberal Arts programme before specialising in their Major.
This programme can also be taken as a three year pathway depending on previous qualifications. The entry requirements for all undergraduate programmes at Richmond are the same, regardless of your chosen Major.
Find out more about the Core Curriculum >>
YEAR 1Modules
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YEAR 2Modules
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YEAR 3Modules
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YEAR 4Modules
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Integrated Internship
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In addition to the courses outlined above, there are open electives in each year. Course content and delivery can be subject to change. For more detailed information on the programme specification, please find more details here.
A normal course load per academic year is 30 US credits, equivalent to 120 UK credits. Students complete 120 UK credits at Level 6 in their chosen major.
Digital Marketing (BA) with Foundation
There are many reasons why taking this programme with a Foundation option could be the ideal choice; you may not have the exact subjects or grades at A level to meet the entry requirements, you may have tried other options such as apprenticeship and want to change direction or have been living abroad.
Whatever your starting point, studying this programme with a Foundation option offers you a great opportunity to gain both a UK and US degree and start the adventure of a lifetime, studying with us in the world’s top student city.
This is what our Foundation option can offer you:
Entry requirements
At Richmond our undergraduate degree programmes, which are based on the US educational approach, are offered on a four year pathway. Every undergraduate degree student will first enter our Liberal Arts programme before specialising in their Major.
This programme can also be taken as a three year pathway depending on previous qualifications. The entry requirements for all undergraduate programmes at Richmond are the same, regardless of your chosen Major.
Below is information on our entry requirements for both the 3 and 4 year pathways.
We understand that not every student is in the same situation, if you have any questions about your qualifications, please get in touch with us enquiries@richmond.ac.uk.
For more information on English Language Requirements for your country visit our How to Apply webpage.
Fees & funding
Undergraduate tuition fees for students starting their programme this academic year can be found in the table below.
UK |
EU / INT |
US |
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| 2022/2023 | 2022/2023 | 2022/2023 | |
| Undergraduate Programmes | £9,250 | £14,750 | $38,000 |
(Hint: Scroll left & right to view the full table)
For more information visit our Tuition Fees & Funding webpage.
Employability
The University offers personal development seminars, leadership opportunities and access to work experience, volunteering and internships. There is also a dedicated, personalised service for assistance with CV writing, interview preparation tips and much more.
Throughout your studies, you will have the opportunity to build links with industry experts and Richmond alumni, connecting you to a vast and influential worldwide network.
Internships
We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Whether you are interested in gaining work experience in London or internationally, we will be here to help you find the best possible opportunities.
Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment.
Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.
Study abroad
All students at Richmond University have the opportunity to study abroad. You can either study at one of our campuses for a semester to a year or study overseas at any of our partner locations across the world giving you an unique experience.
How to apply
You can apply one of three ways, either apply directly through us, apply through UCAS and for our US students, via the Common Application ($50.00).
In order to submit your application you will need the following information
Visit our How to Apply webpage for more information regarding Entry Requirements, admissions processes and to start your application.
When to apply
We encourage you to complete your application as early as possible, even if you are completing your undergraduate programme of study. In this case you will be offered a place that is conditional on successfully completing a specified qualification and English language qualification if applicable.
If you would like your application to be considered for a Richmond bursary, an early application is strongly recommended.
What our students say
Register for an Undergraduate open event at Richmond >>
Sign up and find out about our programmes, generous scholarships and what life is like at Richmond.
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“We are proud to have an impressive faculty teaching on this programme. Students will benefit from the professional experience of their professors, combined with the expertise of highly renowned guest speakers within the marketing and digital marketing industries.”
– Professor Sabine Spangenberg, Head of Richmond Business School
“Being at this university has been a blast: from meeting people from all over the world, to a great faculty always ready to help. The international environment definitely broadened my horizons, as I got exposed to many and many cultures and ways–of–doing.
On the academic side, the flexibility of the academic plan is something I really appreciated: choosing my schedule and having the opportunity to pick my own electives, allowed me to create my tailored university experience, which I didn’t have back in my home country.
All in all, this freedom we get as students helps us understand the importance of managing time wisely and makes us feel more in charge of our academic path. I believe that my experience at Richmond has well prepared me for my next steps.
Being in the SGA, working for the university and finding the right internship with the Internship Office were my most important milestones, and they all greatly contributed to enhance my academic preparation and taught me real–life skills that I am finding overly useful in the professional world.
I am from Italy, and my internship was with a South Korean agency called TutoringGo. This Summer instead I am interning as a copywriter in an advertising company called FCB Milano.”
“One of the best aspects of my course is gaining both a US and UK degree, it’s opened wider opportunities and has allowed me to study abroad. The university internship office is always willing to offer advice and guidance. They helped me find a marketing internship as this was the field I was interested in post-graduation, and I gained invaluable experience.
I had sole management of Together TV’s social media channels and created promotional materials on Final Cut Pro and Photoshop. For example, during the Black Lives Matter movement, I proactively adjusted show schedules and social media posts to reflect our solidarity to the cause.”
“One of the things that I have loved about this course is the exposure you get to all aspects of business studies, from finance, human resource management, marketing or operations management – all have widened my perspective. Yet, by far the most valuable aspect of this degree has been the opportunity to do an internship. I spent 12 weeks working for a start-up company, Fate v Future, in which I got to work side-by-side with the founder – an amazing entrepreneur from whom I’ve been able to learn a lot and gain many valuable skills for my future career.”
