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UCAS course codes: NP52 / RF06
September & January start dates
BA Communications: Advertising & PR ➝
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UCAS CODES: NN20 – 4 YEARS / SP22 – Sport Ed Ex
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Degree
BA (Hons)
UK & US Degree
Optional Sport Pathways
Duration
3 or 4 Years
Tuition Fees
UK – £9,250
EU, INT & US – £17,500
Scholarships
Option to fast-track your degree: complete the UK/US four-year degree in three years.
Richmond is the only university in the UK where the degree programmes are based on the US educational approach, which takes four years to complete. However, with our new programme structure students can complete it in three years. Applicants can leverage their A Levels or equivalent qualifications to fast-track their degree, often completing it in just three years. For example, UK A Levels grades BBC-BBB and above are counted as credits for the first year of the degree. Please check the Entry Requirements section for more information.
With our unique American liberal arts and UK combined approach to teaching, our undergraduate degrees ensure students receive a well-rounded learning experience, nurturing critical thinking, effective communication, and problem-solving skills. Students explore diverse perspectives and develop a broad understanding of the world, preparing them for a variety of career paths.
Students will take the following degree paths based on their previous qualifications achieved. There are three different paths to achieve the degree.
Do you have the vision to spot market opportunities, predict trends, and create digital marketing strategies that capture attention and drive success? Our BA (Hons) Marketing programme at Richmond American University London is designed to equip you with the skills and knowledge needed to excel in the dynamic world of marketing. Prepare to influence audiences across multiple channels and make a real impact in the marketplace.
Year 1 (Level 3) | ||
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These credits are typically awarded based on prior qualifications and do not involve specific Richmond courses unless needed.
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Year 2 (Level 4) | ||
Core modules
Complete L4 Academic Literacies required course:
Choose one L4 Arts/Humanities course from the following:
Choose one L4 Social/Behavioural Sciences course from the following:
Choose one L4 Data/Numeracy course from the following:
Choose one Science course from the following:
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Year 3 (Level 5) | ||
Core modules
Complete L5 Research Methods required course:
Choose one L5 Service-Learning course from the following:
Plus
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Year 4 (Level 6) | ||
Core modules
Plus EITHER:
Or TWO of the following Major Options:
And
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At Richmond, we do things differently. You won’t just sit in lectures, you’ll collaborate, debate, problem-solve and apply what you learn in real time.
This programme is taught through a mix of seminars, lectures, group work, and hands-on projects. Most classes are small and discussion-led, meaning you’ll have real conversations, not just note-taking sessions. This gives you space to think critically, ask questions, and get personal support from your professors.
Alongside your classroom experience, you’ll also take part in guided learning activities: from guest lectures and field trips to online discussion boards, workshops and research.
You’ll study 32 US credits (128 UK credits) per academic year, with around:
We assess you the way the real world works, not just through final exams, but through a continuous assessment model, where you’re evaluated throughout the semester.
Depending on the course, you might be assessed through:
This means you’ll build confidence as you go, get regular feedback, and develop a range of academic and professional skills, not just learn to cram for exams.
From day one, you’ll be assigned a personal Academic Advisor, a member of faculty who’ll guide your course choices, support your development, and help you stay on track. You’ll meet with them regularly and get advice that’s tailored to your goals, whether academic, personal, or professional.
You’ll also have access to:
Looking for information about our Level 3 Applied Liberal Arts year? You’ll find everything you need here.
The University accepts a wide range of international undergraduate degree award qualifications. Occasionally the University may invite candidates to attend an interview.
We understand that not every student is in the same situation, if you have any questions about your qualifications, please get in touch with us [email protected].
Entry to year two of the programme Minimum requirements
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Entry to year one of the programme Minimum requirements
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Missing up to 24 US transfer credits will enter year one of the programm (students normally take 3.5 years to complete the degree).
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If your first language is not English, we will require evidence of English language proficiency. Minimum requirements are:
We also accept a range of alternative qualifications to demonstrate your level of English Language proficiency. Validity: For admissions and CAS purposes, period of validity for all country-specific English language waivers is 2 years.
We believe your degree should be worth the investment, not just in where it gets you, but in how it supports you to get there. Below you'll find everything you need to know about tuition fees, what’s included, and the financial support available to help you make the most of your time at Richmond.
There’s no extra charge for internships, they’re built into your degree and designed to give you hands-on experience that counts.
We offer automatic tuition fee reductions for high-achieving students. You’ll be considered for a scholarship when you apply, no separate form required.
For more information on the terms and conditions visit our Tuition Fees & Funding webpage.
The University offers personal development seminars, leadership opportunities and access to work experience, volunteering and internships. There is also a dedicated, personalised service for assistance with CV writing, interview preparation tips and much more.
Throughout your studies, you will have the opportunity to build links with industry experts and Richmond alumni, connecting you to a vast and influential worldwide network.
We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Whether you are interested in gaining work experience in London or internationally, we will be here to help you find the best possible opportunities.
Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment.
Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.
You can apply one of three ways, either apply directly through us, apply through UCAS and for our US students, via the Common Application ($50.00).
In order to submit your application you will need the following information
Visit our How to Apply webpage for more information regarding Entry Requirements, admissions processes and to start your application.
We encourage you to complete your application as early as possible, even if you are completing your undergraduate programme of study. In this case you will be offered a place that is conditional on successfully completing a specified qualification and English language qualification if applicable.
If you would like your application to be considered for a Richmond bursary, an early application is strongly recommended.
Studying abroad through Richmond American University London’s partner institutions offers students an enriching educational experience that extends beyond the classroom. This opportunity allows students to immerse themselves in diverse cultures, enhancing their global awareness and cross-cultural communication skills. Additionally, studying abroad can bolster a student’s resume, showcasing their adaptability and international perspective to potential employers. Academically, students can take unique courses providing a broader and more diverse academic experience. Overall, the study abroad programme fosters personal growth, independence, and a deeper understanding of the global community.
The tuition fees and credits are part of the Richmond degree, therefore no tuition is paid to the host institution. Students must ensure a minimum GPA of 3.0 (B average) to succeed.
Richmond has partnerships all over the world, to learn more, visit our Overseas Study Partners webpage.
“We are proud to have an impressive faculty teaching on this programme. Students will benefit from the professional experience of their professors, combined with the expertise of highly renowned guest speakers within the marketing and digital marketing industries.”
Professor Sabine Spangenberg
Head of Richmond Business School
“The reason I chose this programme is because I wanted to learn more about different professions in the field. What I enjoyed most about my course was the flexibility. I was able to learn about different careers and choose the one I loved best.
The university’s incredible London location meant that in my third year I could intern at a small PR agency. Today I am a Senior Account Executive working in arts and culture PR.”
“I am currently studying full time (all four years) for a BA in Communications: Marketing and Public Relations. Choosing Richmond was an easy choice for me as the class sizes and the community feel was exactly what I was looking for from my university experience. I have had the best three and a half years and am grateful for my time at Richmond. During my time at Richmond, I have had the opportunity to have fantastic lecturers that are professional, fun and extremely knowledgeable on their subjects, which is incredibly encouraging for my future.
Being able to graduate with both a UK and a US degree is a bonus. The liberal arts structure benefitted me and prepared me for a well-rounded education and I wouldn’t change that experience whatsoever.”
“I am currently studying full time (all four years) for a BA in Communications: Marketing and Public Relations. Choosing Richmond was an easy choice for me as the class sizes and the community feel was exactly what I was looking for from my university experience. I have had the best three and a half years and am grateful for my time at Richmond. During my time at Richmond, I have had the opportunity to have fantastic lecturers that are professional, fun and extremely knowledgeable on their subjects, which is incredibly encouraging for my future.
Being able to graduate with both a UK and a US degree is a bonus. The liberal arts structure benefitted me and prepared me for a well-rounded education and I wouldn’t change that experience whatsoever.”
Sign up and find out about our programmes, generous scholarships and what life is like at Richmond.
All Undergraduate students have the option to Study Abroad for a semester or entire academic year. We offer students the opportunity to study abroad with our partners in:
USA | CHINA | AUSTRALIA | NEW ZEALAND | GREECE | BELGIUM | FRANCE | ARGENTINA | SOUTH KOREA | SPAIN
and many more places around the word.
RIASA is excited to announce that from September 2025, we will be expanding our UK college soccer offering by launching our first-ever London Roster. Aspiring student-athletes will have the choice of 30 undergraduate and postgraduate programmes – all US/UK dual accredited, alongside a challenging and rewarding soccer development programme.
Sport Ed Ex combines the provision of performance coaching and playing pathways in Rugby and Cricket for aspiring athletes (men and women) aged 18 and over with the opportunity to study at Richmond American University London, offering students the unique opportunity to study a wide variety of dual accredited (US/UK) undergraduate degree courses.
Join student Sebastian and Programme Director, Professor Soulaima Mouawad for an interview about our Digital Marketing BA (Hons) programme at Richmond American University London.
Flick through and download our Undergraduate Prospectus to find out more about the programme, integrated internships & unique career opportunities.