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Minor in
Marketing

The Minor in Marketing provides a great introduction to business, marketing and behaviour. It gives you the foundations to understanding marketing in a real world concept to support your future goals.

Please note, this minor is not available for students majoring in Business Management or Fashion Management and Marketing.

Goes well with

Related minors

Programme Structure

An undergraduate may complete the requirements of one major and one minor and receive one US degree. A minor is an optional subject of specialisation within the undergraduate degree, which must be outside of the undergraduate major course of study and consist of at least 18 US /72 UK credits. A minor may not be completed independent of an undergraduate degree.

Undergraduates who add a minor to their major degree programme will normally need to complete more than the minimum 120 US/480 UK credits required for graduation. The normal course load for a full-time undergraduate student is 15-16 US/60-64 UK credits a semester. The minimum full-time undergraduate course load is 9 US/36 UK credits a semester.

(Not open to students majoring in Fashion Management and Marketing, and Marketing)

Minor in Marketing Programme Specification
	US Credits	UK Credits
From this list you must take one Level 4 course and two courses from Level 5/6
BUSM 4101 Introduction to Business Management and Marketing This module provides a foundational understanding of how businesses operate and effectively reach their target markets. Students will explore core management principles and marketing strategies, gaining insights into how organizations create value and build profitable customer relationships.	4	16
MARK 5102 Selling Success: Sales Theory and Practice This course examines the role of modern sales management theory and practice in a global setting. It aims to equip students with both the theo retical knowledge and the practical aspects of selling from managing a salesforce to managing the sales process . Students will explore innovative sales management strategies, key account management , current trends and ‘best-practices’ of leading sales organisations and professionals through lectures, case study analysis, guest lectures and project work. Students will also explore selling as a career, the rewards and the key success factors.	4	16
MARK 5101 Marketing Psychology and Consumer Behaviour This module develops understanding and application of interplay between psychology, marketing, and consumer behaviour. Using a variety of resources, including from the Chartered Institute of Marketing, students will explore the psychological processes that influence how consumers perceive, interpret, and respond to marketing stimuli. By understanding these underlying mechanisms, students will gain valuable insights into how to develop effective marketing strategies that resonate with target audiences and drive desired behaviours. The module will cover key topics such as perception, motivation, learning, attitudes, decision-making, and the influence of social and cultural factors on consumer choices.	4	16
BUSM 5102 Global Supply Chain and Distribution Using case studies from such as fashion, food and FMCG this course provides a comprehensive understanding of global supply chain management and distribution strategies The course has a focus on the integration of operations management principles. Students will explore the complexities and challenges of managing supply chains across international borders, including sourcing, procurement, logistics, and distribution. The course emphasizes the impact of globalization, technology, sustainability, and operational efficiency on supply chain performance.	4	16
SPRT 5104 Sports Marketing (Only available for Leeds Students) The course introduces students to the core philosophy and process of sport marketing. It examines the essential practices of effective sports marketing including , marketing strategy, product development, segmentation, targeting, pricing, and consumer behavior. Learning activities include in-depth analysis of case studies, sport markets and consumers, market research and sports market segmentation, and sport marketing plans.	4	16
MARK 6101 Digital Marketing and Social Media The course will provide students with the marketing theory, practical skills, tools and technologies to create effective 360 digital marketing campaigns. The module will explore key definitions and best practice for the tools, channels and platforms including SEO, social media marketing, email marketing and data analytics that engage audiences and drive sales. It will demonstrate how to create plans, set objectives, design campaigns and evaluate their success. It will also explore key current trends such as influencer marketing and the adoption of innovative tools such as AI, AR, and VR in the creation and dissemination of campaigns and will cover issues that digital marketers need to consider such as responsible and sustainable marketing and the use of technology to deliver business goals.	4	16
MARK 6103 Creative Marketing Strategies This course provides a practical and in-depth exploration of marketing planning and strategy within a contemporary business context. Students will develop a comprehensive understanding of the key principles and techniques involved in creating, implementing, and evaluating effective marketing plans. The module emphasizes a hands-on approach, enabling students to apply theoretical knowledge to real-world scenarios through case studies, simulations, and a student-led marketing project.	4	16
MARK 6102 Integrated Marketing Communications In today’s dynamic media landscape, effective marketing requires a holistic approach that seamlessly integrates traditional and digital channels. Integrated marketing communications (IMC) encompassing both traditional (advertising, OOH, PR, sponsorship , events etc ) and digital marketing (social media, SEO and SEM, websites, email, experiential, influencers, AR etc) equips students with the knowledge and skills to develop and execute successful marketing strategies across various platforms. Course material will draw from a blend of theory, tools, media campaigns, case studies, and contemporary brand examples.	4	16
Minor Requirements	12	48

The University reserves the right to cancel or replace programmes and/or courses for which there is insufficient enrolment or concerns about academic standards, or for which the University cannot provide adequate teaching resources. Reasonable and appropriate effort is made to ensure that the content of courses corresponds with the descriptions in the University’s Programme and Course Listings.

For more detailed information on each of the course specifications, please visit our webpage here.

What is the Liberal Arts?

We understand that not everyone is familiar with the Liberal Arts education system. That is why we have produced a short guide explaining the structure at Richmond as well as the benefits.

THE LIBERAL ARTS

Three illustrations: a group of three people, one person presenting to boards, and another hiking towards mountains on a curved path.

A person with glasses sits indoors, wearing a graphic t-shirt. The background shows a bright, out-of-focus cityscape through a large window.

What our students say

“I graduated from Richmond in 2011 with my degree in BA Business Administration: Marketing and a Minor in Theatre. I chose to study at Richmond because of its location and international experience. During my time at Richmond, my favourite lecturer was Dr. Barclay for the reason that he was the best professor of theatre. Dr. Barclay had the best capability of grabbing my attention and keeping me interested. In every one of his classes, I learned something new.

My time at Richmond prepared me for my career path through the willingness of the professors. They are always willing to give advice on which career path to take and whether your current path is the correct one.”

– Piet Coelewij, Marketing

Careers & Internships

Although optional, the Internship Programme is an important element of our undergraduate and Master’s degrees.

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Accommodation

A great opportunity to experience what our new campus facility in the award-winning, state of the art Chiswick Park can offer you.

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Fees & Funding

Find out all you need to know about university fees and ways in which we can help you financially.

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Student Life

Student Life is our university’s dedicated microsite for information related to what is going on across our campus.

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Minor in Marketing