BA (Hons)
Business Enterprise and Innovation
Degree Programme

Core courses

• LANG 3100 Fundamentals of English for Academic Writing and Oracy

  This course is designed to enable students to communicate effectively at university level. Students will be provided with input from a range of texts and audio from cross-cultural materials and practice fundamental research and writing and oracy skills. Students will become more familiar with the academic environment and its conventions through spoken and written production. With exposure to a range of academic texts, talks and digital skills, students will appreciate the role of academic integrity. The course gives students the opportunity to think, listen, talk and write with confidence and clarity, which will help them succeed in other courses.

• LIBA 3101 Tools for Change

  In this course, students will be introduced to a range of foundational skills to aid in their progression and success at the University and allow them to begin the process of becoming collaborative and independent learners. These skills will be introduced through investigations of social and/or environmental issues in the local area, using group work and report writing. Students will be introduced to, and use, a range of digital platforms as aids to effective communication through professional academic oral presentations and written reports using secondary sources. In addition,students will be presented with reflective writing tools through a personal development portfolio that can aid in self-improvement, particularly in an academic setting.

• LIBA 3102 Fundamentals of Research and Writing

  This course concentrates on developing the students’ ability to read and think critically, and to read, understand and analyse texts from a range of genres. How do you successfully negotiate a path through a sea of information and then write it up? Using essential information literacy skills to help with guided research, this course develops the ability to produce effective and appropriate academic writing across the curriculum.

• BUSM 3101 Fundamentals of Business

  This module introduces students to the exciting world of business. It explores what businesses are, why they exist, and how they work. Students learn about different types of businesses, from small local shops to huge global companies. The course also looks at the people involved in businesses, what they do, and the challenges they face. This module students gives students a solid foundation for further study in business and management

• MATH 3102 Fundamentals of Mathematics and Statistics

  This course is designed to be a foundation in mathematics and statistics that will provide students with the necessary knowledge for courses in probability and statistics, mathematics, and data analysis. The course will cover content from solving linear, quadratic, exponential and logarithmic equations, co-ordinate geometry analysis, function analysis, sequences and series to applied topics such as measures of central tendencies and measures of spread of data calculations with outliers, representations of data, probability calculations and discrete random variables.

Plus one of the following:

• HIST 3101 London Cultures

  This survey of London’s history from the 17th century to the present foregrounds social and cultural history to help students engage with the metropolis as a catalyst for creativity, highlighting its evolving communities and global interconnectedness. Focusing on the lived experience of Londoners, students will examine how they shaped their city and forged new forms of expression related to identities of gender, race, social class and sexuality. Key areas of focus may include popular entertainment, from street theatre and public executions to the West End; Londoners’ responses to plague, fire and war; the formation of cultural institutions and social movements, as well as popular protests and changing social attitudes. Through personal testimonies and cultural products, such as literature, film, fashion, art, architecture, music and material culture, students will explore how we can understand both contemporary and historical London cultures.

• ARTS 3101 Fundamentals of Visual Thinking

  This course provides a grounding in the practice and theory of visual thinking. Through theoretical frameworks such as semiotics, the course explores the changing role of images in society from a range of cultures and contexts: the arts, politics, science, sport, design and technology. Students will consider digital forms of observation and image making through visual analysis and will build on this understanding through photographic practice. The course examines questions concerning curating, circulating and making public the images we all produce. It asks: What are the values and truths hidden in images? How can the practice of image production advance our thinking around images? How, in the context of a range of disciplines, can we learn to read and communicate ideas visually?

• COMP 3101 Fundamentals of Computing

  The Foundations of Computing course offers an introduction to the core principles and concepts of computing such as computer systems, algorithms, data representation, and basic programming. Throughout the course, students will develop both theoretical knowledge and practical skills that are critical for further study for careers in computing and related fields, exploring how computers process and store information. Additionally, learners will gain hands-on experience in designing simple algorithms and writing programs using programming languages such as Python. Key ethical and societal issues surrounding the use of computing technology will also be examined, encouraging students to think critically about topics such as data privacy, security, and the impact of artificial intelligence.

Core courses

• BUSM 4101 Introduction to Business Management and Marketing

  This module provides a foundational understanding of how businesses operate and effectively reach their target markets. Students will explore core management principles and marketing strategies, gaining insights into how organizations create value and build profitable customer relationships.

• ACCT 4101 Managerial Accounting

  This Managerial Accounting course is designed to develop knowledge and understanding of key management accounting techniques that support effective planning, controlling, and monitoring performance in various business contexts. It provides financial and non-financial information to aid management decision-making, covering cost classification, budgeting, variance analysis, and performance measurement. By the end of the course, students will be equipped to use management accounting tools to support strategic objectives and enhance organisational performance.

•          

  ENTR 4101 Introduction to Entrepreneurship

  This course is designed to provide students with a foundational understanding of the entrepreneur as an ‘agent of change’ within business and society.

Complete Academic Literacies required course

• LIBA 4301 Academic Research and Writing(Required)

  This course is designed to develop students’ critical research and writing skills to be effective in the academic and professional world. It focuses on principles of good scholarship and academic practice required throughout university study and in a future professional work environment. Upon completion, students will confidently use available resources to produce well-researched writing that demonstrates critical engagement with a self-selected research topic.

Choose one Arts/Humanities course from the following:

• ADPR 4101 Introduction to Advertising, PR, and Media

  This course explores fundamental concepts, principles and tools in advertising and public relations in relation to the broader media industries and professional contexts. It traces the history and evolution of advertising and PR and their interconnections, investigates political, economic, social and cultural contexts, identifies key persuasive and creative techniques in practice, and addresses contemporary issues and ethical debates.

• COMM 4103 Introduction to Intercultural Communication

  Reflecting the University’s mission of unity in diversity, this course provides theoretical and practical understanding of the role communication plays within and between cultures to build cohesion and/or create division. It develops awareness of complex cultural identities and introduces theories underlying the study of International Communication, with applications via case studies, simulations, and project work.

• COMM 4102 Introduction to Content Creation

  This practical course introduces key aspects of contemporary media production through creation of podcasts, a short film, and a photographic essay. It focuses on photography, audio and video recording and editing using industry-standard hardware and software. Students learn practical skills to demonstrate creativity across visual and sonic media, review the history of these media with contemporary professional examples, and use strategies such as media skills audits to plan practical work.

Complete Social/Behavioural Sciences required course

• ECON 4101 Introduction to Economics and Finance

  This module introduces economic and financial concepts and their application to understanding the world, external factors influencing businesses, and financial aspects significant in business contexts. It begins with economic thought and development and expands to modern economic and financial issues firms face. It provides a solid foundation in the basic ideas and applications of economics and finance.

• FASH 4101 Business of Fashion

  This course provides a solid foundation in the basics of the global and fast-paced fashion industry. It provides an overview of the industry and the potential career paths in fashion, retail and associated industries. It introduces the fundamental tools to understanding fash-ion such as marketing theory, analysis of fashion customers and their needs, branding, the marketing mix and the importance of market research and trend analysis. The course also explores the implications of ethical and sustainable practices in the fashion industry.

Complete Data/Numeracy required course

• DATA 4301 Data Literacy

  This course introduces data analytic cycles and their role in understanding trends and patterns. It also encourages discussion of the ethical, social, and sustainability implications of data analysis. You will learn learn data types, key statistical measures, and core analysis tools, while exploring the processes behind them.

• MATH 4101 Probability & Statistics.

  This course in probability and statistics combines theory and application, designed for students in business, data science, social sciences, and psychology. Topics include descriptive statistics, probability theory, random variables, key distributions (Binomial, Poisson, Normal), sampling, estimation, hypothesis testing, Chi-square tests, ANOVA, regression, and non-parametric methods. SPSS lab sessions focus on applying these concepts through practical work using statistical software.

Complete Science required course

• COMP 4101 Introduction to Programming

  This course provides the fundamentals of object-oriented programming, including variables, objects, classes, assignment and control through statements, loops, functions, procedures, interaction between objects and inheritance. It may introduce specialist topics such as programming for mobile applications.

• ENVR 4103 Introduction to Environmental Science

  Addresses climate change, ozone depletion, acid rain, pollution, population and energy issues, land and water issues, and environmental ethics from scientific, economic, socio-political and ethical standpoints. Develops awareness of problems and solutions, emphasising interrelatedness and personal environmental identity.

• ENVR 4101 Earth Systems Science

  Introduces Earth System Science concepts, the Earth’s origins and evolution, and interactions among atmosphere, oceans, biosphere and lithosphere. Provides a basis for understanding natural systems and human impacts, with emphasis on global warming, biodiversity, energy and sustainable development.

• ENVR 4102 Ecology and Conservation

  Examines ecological principles and applications to conservation. Explores population dynamics, species interactions, ecosystems, biodiversity and drivers of decline and extinction. Addresses habitat destruction, climate change, invasive species and conservation strategies at multiple scales through case studies.

• PSYC 4302 Biological Basis of Human Behaviour

  Explores relationships between biology and behaviour. Topics include the nervous system, brain, emotion, vision, attention, sleep, motivation and psychopathology, and ethical issues in neuroscience research.

Core courses

• ENTR 5102 New Venture Finance and Growth

  New Venture Finance and Growth: This course explores what drives successful start-ups. You will learn how to turn ideas into viable opportunities through feasibility analysis, then examine key factors such as financing, legal and IP issues, team building, and growth strategies. Using case studies and practical exercises, the course prepares students to effectively launch and manage entrepreneurial ventures.

• ENTR 5101 Managing Innovation

  This course covers how organizations manage innovation, from idea generation to commercialization. You will explore types of innovation, success factors, and common challenges, while learning how to build innovative cultures, manage projects, and measure impact through case studies and practical exercises.

• MARK 5102 Selling Success: Sales Theory and Practice

  Sales Theory and Practice: This course examines the role of modern sales management theory and practice in a global setting. It aims to equip students with both the theoretical knowledge and the practical aspects of selling from managing a salesforce to managing the sales process. You will explore innovative sales management strategies, key account management, current trends and ‘best-practices’ of leading sales organisations and professionals through lectures, case study analysis, guest lectures and project work. You will also explore selling as a career, the rewards and the key success factors.

• BUSM 5102 Global Supply Chain and Distribution

  This course uses case studies from fashion, food, and FMCG to explore global supply chain management and distribution. It integrates operations management principles while examining sourcing, procurement, logistics, and cross-border challenges, with a focus on globalization, technology, sustainability, and efficiency.

Choose one Service-Learning course from:

• LIBA 5301 Service Learning: Global Citizenship and Migration

  Applies service-learning to theoretical, political and sociological conceptions of citizenship and their limitations. Students work on live projects with charities, NGOs or non-profits and critically reflect on roles as community agents and citizens. Builds professional, entrepreneurial and personal skills with JEDI approaches embedded.

• LIBA 5302 Service Learning: Leadership in a Globalised World

  Applies service-learning to global challenges and leadership for positive change. Students address real-world issues through live projects, learn to lead diverse teams, and build skills for stakeholder engagement, underpinned by JEDI approaches.

• LIBA 5303 Service Learning: Sustainability and Society

  Applies service-learning to citizenship concepts and limitations. Students work on live projects with charities, NGOs or non-profits, reflect critically on roles in communities, and build professional and personal skills with JEDI approaches embedded.

• LIBA 5304 Service Learning: Digital Collaboration

  Applies service-learning to production of digital work engaging organisations and communities. Identifies opportunities for innovation and employment via digital skills. Students deliver live projects, reflect critically, and build stakeholder engagement skills with JEDI approaches embedded.

Plus two Level 5 electives from across the curriculum. These can be selected to support a minor outside your subject discipline.

Core courses

• ENTR 6102 Entrepreneurship: Skills and Methods

  Critically examines key entrepreneurial methodologies and frameworks at the intersection of mindset, processes and technology, including Lean Startup, Business Model Canvas, Design Thinking and Disciplined Entrepreneurship, with case studies and practical exercises.

• BUSM 6103 Sustainable Strategic Management

  Builds on strategic management models with focus on sustainability and ESG values. Covers strategic analysis, planning and implementation for the firm’s internal operations and external environment, embedding ESG and triple bottom line principles in future planning.

• ENTR 6101 Business Creativity

  Develops practical and creative skills for envisioning and identifying business opportunities. Explores approaches such as questioning, noticing, systematic search, conceptual combination, analogical reasoning and user perspective taking, with active learning via case studies, simulations and ideation exercises.

• ENTR 6401 Enterprise Senior Project

  Students will develop a comprehensive business plan for a new venture or innovative business expansion, involving detailed market analysis, financial forecasting, and strategic planning. Rigorous research, including potentially primary research with ethical approval, is essential. Students will receive guidance from a supervisor through scheduled meetings, with timetabled sessions focused on research skills, peer support, and presentations. This practical project provides valuable industry insights, equipping students with the skills to succeed in enabling innovation in both entrepreneurial and intrapreneurial contexts.

Major Options:

• MARK 6103 Creative Marketing Strategies

  Practical exploration of marketing planning and strategy. Students create, implement and evaluate marketing plans through case studies, simulations and a student-led project.

• MARK 6101 Digital Marketing and Social Media

  Provides theory, skills, tools and technologies for 360 digital marketing campaigns. Covers SEO, social media, email marketing, data analytics, planning, objectives, campaign design and evaluation, plus trends such as influencer marketing and the use of AI, AR and VR, with attention to responsible and sustainable marketing.

• FASH 6101 Ethical and Sustainable Fashion

  Examines ethical considerations in the fashion industry from fibre production to fast fashion globalisation. Addresses consumer demand for ethical products and stakeholder sustainability needs, and the transformation of production and consumption through ethical sourcing.

• FASH 6102 Fashion and Luxury Brand Management

  Covers principles and practices for creating and managing fashion and luxury brands. Topics include brand positioning, consumer behaviour, marketing strategies, global marketplace challenges and opportunities, sustainability, technological innovations and emerging business models, with case studies and strategy development.

• BUSM 6104 Leadership and People Management

  Critically explores leadership in managing people and talent. Covers contemporary leadership theories, attraction, development, motivation and retention of talent. Emphasises diversity and inclusion, ethical leadership and social responsibility with case studies and discussions for application in dynamic business environments.

• MARK 6102 Integrated Marketing Communications

  Covers integrated marketing communications across traditional and digital channels, including advertising, OOH, PR, sponsorship, events, social media, SEO/SEM, websites, email, experiential, influencers and AR. Draws on theory, tools, campaigns and contemporary brand examples.

• BUSM 6102 Project Management Skills and Methods

  Overviews programme management principles, processes and techniques. Develops skills to manage complex programmes across contexts. Explores contemporary project management methods, strategic alignment with organisational objectives, stakeholder engagement, risk management and benefits realisation, and selecting appropriate methodologies for diverse scenarios.

Plus one elective of your choice, which may support a minor.