The Minor in Marketing provides a great introduction to business, marketing and behaviour. It gives you the foundations to understanding marketing in a real world concept to support your future goals.
Please note, this minor is not available for students majoring in Business Management or Fashion Management and Marketing.
An undergraduate may complete the requirements of one major and one minor and receive one US degree. A minor is an optional subject of specialisation within the undergraduate degree, which must be outside of the undergraduate major course of study and consist of at least 18 US /72 UK credits. A minor may not be completed independent of an undergraduate degree.
Undergraduates who add a minor to their major degree programme will normally need to complete more than the minimum 120 US/480 UK credits required for graduation. The normal course load for a full-time undergraduate student is 15-16 US/60-64 UK credits a semester. The minimum full-time undergraduate course load is 9 US/36 UK credits a semester.
US Credits | UK Credits | |
| 3 | 12 |
| 3 | 12 |
| 3 | 12 |
| plus THREE Level 5 / 6 with MKT prefix | Minimum of 9 | Minimum of 36 |
| Minor Requirements | 18 | 72 |
The University reserves the right to cancel or replace programmes and/or courses for which there is insufficient enrolment or concerns about academic standards, or for which the University cannot provide adequate teaching resources. Reasonable and appropriate effort is made to ensure that the content of courses corresponds with the descriptions in the University’s Programme and Course Listings.
For more detailed information on each of the course specifications, please visit our webpage here.
We understand that not everyone is familiar with the Liberal Arts education system. That is why we have produced a short guide explaining the structure at Richmond as well as the benefits.
“I graduated from Richmond in 2011 with my degree in BA Business Administration: Marketing and a Minor in Theatre. I chose to study at Richmond because of its location and international experience. During my time at Richmond, my favourite lecturer was Dr. Barclay for the reason that he was the best professor of theatre. Dr. Barclay had the best capability of grabbing my attention and keeping me interested. In every one of his classes, I learned something new.
My time at Richmond prepared me for my career path through the willingness of the professors. They are always willing to give advice on which career path to take and whether your current path is the correct one.”
– Piet Coelewij, Marketing
