Tuition Fee
£9,250.00 (UK/EU)
£14,500.00 (INT)
$38,000.00 (US)
Programme Overview
The BA Degree in Fashion Management and Marketing is tailored to give our students the latest insights from the fashion industry and retail businesses. This programme allows students to gain a strong knowledge and expertise within other fields such as accounting, finance, marketing and operations applied to the fashion management.
The degree gives students awareness and the know-how to conduct relevant market/consumer research and forecast trends. It also provides students with necessary tools to be able to compile insights into consumer and fashion buyer behaviour.
We offer courses in functional areas such as fashion communication, fashion retail & merchandising, fashion product development, and luxury brand management, giving our students the opportunity to broaden their knowledge of the industry according to their personal interest.
This programme ensures students have an innovative and visionary approach as marketers. The academics and teaching methods support our mission to further develop students’ creative and analytical skills, to stand out in a competitive fashion marketplace. Graduates will acquire transferable skills such as team work and leadership – qualities that will make them progress in their career and gain access to top graduate schools worldwide.
Top 5 reasons to study this programme:
- Learn how to identify and market the true value proposition of the products and services as well as conducting market/consumer research
- Learn about consumer psychology in relation to luxury brands
- Develop skills in trend-spotting, by applying the principles of fashion buying and merchandising
- Gain practical insights into the fashion industry and global experience through internships in leading fashion cities such as London, Rome, Florence, Beijing, Shanghai
- Contribute to the Richmond Fashion Society and write for our Magazine
Modules breakdown
Core Modules
CORE SUBJECTS |
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|---|---|---|---|
YEAR 1 | YEAR 2 | YEAR 3 | YEAR 4 |
Foundations of Business | Financial Accounting | Celebrity and Fan Culture | Competition and Strategy |
Functions and Applications | Managerial Accounting | Corporate Finance | Senior Project in Business |
Foundations of Sociology | Introduction to Microeconomics | Research Methods | Advertising Management |
Transitions I | Introduction to Macroeconomics | Digital Marketing and Social Media |
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Transitions II | Introduction to Entrepreneurship | Global Marketing Management |
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Scientific Reasoning | Introduction to Marketing | Legal and Ethical Concepts in Management | Fashion Buying & Merchandising |
GCreative Expression | Introduction to the Business of Fashion | Professional Skills | Fashion Product Development |
Research and Writing I | Computer Applications in Management | Principles of Marketing | |
2 QCF Level 3 Electives | Probability & Statistics I | Fashion Marketing & Retail | |
Research and Writing II | Psychology of Fashion and Luxury Goods | ||
Electives
ELECTIVE MODULES |
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|---|---|---|---|
YEAR 1 | YEAR 2 | YEAR 3 | YEAR 4 |
Plus one of the following: | Plus two of the following OR Internship |
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Creating Digital Images | New Media & Visual Power |
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Cultural Theory | PR & Self Presentation |
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Entrepreneurial Theory & Practice | Fashion and Media |
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Organisational Behaviour | Entrepreneurship and Family Business |
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Operations Management | Luxury Brand Management |
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Human Resource Management | Developing and Managing Sales |
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Modern China | Marketing Planning and Strategy |
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Plus FHEQ Level 5 Elective | World Internship (6 CREDITS) |
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Internship (6 CREDITS) |
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Entry Requirements
A Level: 96 UCAS points
US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale)
International Baccalaureate: 24 IB points (year 1) BTEC National Diploma: MMM.
Completion of Year 12-13 International equivalent secondary school qualification with a minimum grade average of grade of C including mathematics and English
English Language Requirements (Non Native English Speakers)
☐ IELTS 5.5 with 5.5 in each Listening, Speaking, Reading and Writing
☐ TOEFL (IBT) 80+ overall with: Listening 17, Reading 18, Writing 17, Speaking 20
☐ Pearsons Test of English (PTE) 51
☐ Overall Cambridge English Scale score of no less than 168 in Listening, Reading, Writing and Speaking
How to apply
How to Apply
You apply directly using the Common Application ($50.00) or the Richmond One Line Application. In order to submit your application you will need the following information
- Details of your education history, including the dates of all exams/assessments
- The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
- A personal statement – this can either be emailed as a Word Document or PDF, or completed online
- An electronic copy of your in process or completed high school (secondary school) transcript and graduation certificate
When to apply
We encourage you to complete your application as early as possible, even if you are still completing your undergraduate programme. In this case you will be offered a place that is conditional on successfully completing a specified qualification and an English language test if applicable. If you would like your application to be considered for a Richmond scholarship, we strongly recommend to apply asap.
Application process
Admission is by interview unless you live outside the UK when we may interview you via Skype or by telephone. We may also determine your suitability on the basis of their application and qualifications.
UCAS Course Code
NW52
Full Time 3-4 Years
Including one year at QCF Level 3
(subject to credit transfer)
Contact our admissions team for more details:
admissions@richmond.ac.uk
Please note: Non US students are eligible
Useful Links
Richmond University
2017 Fashion Show
RU Magazine – Issue #1 – Spring 2018
Related links:
What our students say
Thimo joined Richmond University in 2016 and is the Course Representative of the Fashion Management and Marketing. He is also the President of the Fashion Society and writes for the related blog. One of his most recent projects is the publishing of RUONCAMPUS magazine in collaboration with the Richmond Fashion Society.
Born in Hamburg, Thimo’s passion has always been for the creative subjects. After having worked at London Fashion Week for two seasons, in 2017 he hosted the Richmond Fashion Show at Richmond University. Many talented young designers from all around London showcased their collections at our University building, that got transformed into a glamorous catwalk for a day, followed by a sales event and party.
I have always wanted to study fashion and be able to travel and discover new places, so Richmond is the perfect setting for my studies. The fashion management and marketing program offers interesting modules regarding the fashion industry and entering the business world. The professors are great for making themselves available for extra support in classes and recommending suitable internships.
I was excited to start the program and getting to know other students from all over the world, who are interested in the same field as me, and while I am new to the program it has given me a great foundation for business and expanding my studies further into the fashion industry. I am looking forward to my next two years here at Richmond and discovering how being in the fashion management and marketing program will open many doors to a successful career
I am a student of the University of Rhode Island, and I chose London because I am interested in a Fashion Major, Theatre Minor wanting to do costuming in the future. London has a large theatre scene, as well as a history in fashion that dates back to the pioneering of tailoring. I wanted to make sure I was getting the best of both worlds. I interned at couturier Suzie Turner where I learned how high-end couture dresses are assembled. I learned the proper way to embellish high-end garments as well as witnessing the design process in the studio. As I want to be a costume designer, any new skill set picked up within fashion, assembly, or sewing is an additional skill I can use to improve my own designs and garments. The knowledge I gained from seeing what types of materials were used will help me to make the right choices in the future, and I can use the embellishment technique I learned in the studio for my own pieces.
I have loved the environment of my internship the most. Suzie Turner is an amazing person to work with, and her helpful team of interns. She and my supervisor were both so approachable that coming to work and spending the day sewing, chatting, and listening to music didn’t feel like work at all. Moreover, we were making such beautiful dresses!
Where to find us
Richmond Hill Campus
Queen’s Road
Richmond-upon-Thames
TW10 6JP
England
+44 (0) 208 332 8200 (Main Switchboard)
