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BA (Hons)

Fashion Management and Marketing

UCAS CODE: 4 YEARS – NW52
NEW: 4 YEARS WITH FOUNDATION – RF11

APPLY NOW ENQUIRE NOW REGISTER FOR AN OPEN EVENT DOWNLOAD PROSPECTUS

Would you like to become part of the exciting and ever-changing world of fashion and land your dream job in the industry?

Our BA in Fashion Management and Marketing will help you do just that, providing you with the latest insights from the fashion industry and retail businesses. This programme also allows students to gain a strong knowledge and expertise within other fields such as accounting, finance, marketing and operations applied to fashion management.

Top reasons to study this programme:

  • Learn within the flexible Liberal Arts framework. Choose your own path – find out more about the Liberal Arts
  • Learn how to identify and market the true value proposition of products and services as well as conducting market/consumer research
  • Learn about consumer psychology in relation to luxury brands
  • Develop skills in trend-spotting, by applying the principles of fashion buying and merchandising
  • Gain practical insights into the fashion industry and global experience through internships in leading fashion cities such as London, Rome, Florence, Beijing, Shanghai
  • Contribute to the Richmond Fashion Society and write for our Magazine

Key facts

  • TUITION FEES UK – £9,250 / EU & INT – £14,750 / US – $38,000
  • SCHOLARSHIPS Find out more >
  • DURATION 4 Years (Full-time) / 4 Years with Foundation inc additional semester (Full-time)
  • START DATES September & January
  • LOCATION Chiswick Park Campus
  • ACCREDITATION Richmond University QAA / Middle States Commission of Higher Education (US)

Suggested minors

  • Minor in Accounting and Finance
  • Minor in Digital Studies
  • Minor in International Business
  • Minor in Psychology

See all available Minor subjects >>

Watch the programme video

We talk to Professor Sabine Spagenberg and student Thimo on the benefits of studying Fashion Management & Marketing BA (Hons) at Richmond, The American International University in London.

About the programme

As with all of our undergraduate programmes at Richmond, you will commence this programme with our broad-based liberal arts approach as you take courses in Tools for Change and Visual Thinking, along with foundations of business to give you a thorough grounding in a range of subjects.

In the second year, you will move on to more targeted topics for business management including managerial accounting, marketing, entrepreneurship and microeconomics.

From corporate finance to celebrity and fan culture, your third year will be equally diverse, taking in topics such as the psychology of fashion and luxury goods, research methods and principles of marketing.

The degree gives students awareness and the know-how to conduct relevant market/consumer research and forecast trends. It also provides students with the necessary tools to be able to compile insights into consumer and fashion buyer behaviour.

Your final year will focus on topics such as sustainable strategic management, digital marketing and social media, which will prove invaluable in the workplace and enhance your employability.

Potential electives in the final year include luxury brand management, and lean start-up, giving our students the opportunity to broaden their knowledge of the industry according to their personal interest.

This programme ensures students have an innovative and visionary approach as marketers.  The academics’ teaching methods support our mission to develop students’ creative and analytical skills, to stand out in a competitive fashion marketplace. Graduates will acquire transferable skills such as team-work and leadership – qualities that will make them progress in their career and gain access to top graduate schools worldwide.

On completing this programme, students will be able to apply for four exemptions (all certificate level) from The Chartered Institute of Management Accountants (CIMA), the world’s largest professional body of management accountants, entering into their Operational Level.

What you will study

Richmond is the only university in the UK where the degree programmes are based on the US educational approach which is a four year pathway. Every undergraduate degree student will first enter our Liberal Arts programme before specialising in their Major.

Find out more about the Core Curriculum >>

YEAR 1

Modules

  • Foundations of Business
  • Functions with Applications
  • Foundations of the Business of Fashion
  • Foundations of Computer Applications
  • Tools for Change
  • Research and Writing I

Plus one of the following:

  • Visual Thinking
  • Narratives of Change
YEAR 2

Modules

  • Advertising, PR and the Media
  • Managerial Accounting
  • Introduction to Microeconomics
  • History of Fashion
  • Introduction to Management
  • Research and Writing II
  • Change in Practice
  • Probability & Statistics I
YEAR 3

Modules

  • Entrepreneurial Theory and Practice
  • Corporate Finance
  • Governance and Sustainability
  • Principles of Marketing
  • Fashion Marketing and Retail
  • Psychology of Fashion and Luxury Goods
  • Research Methods and Data Analysis

Plus one of the following:

  • Service Learning: Digital Collaboration
  • Service Learning: Leadership in a Changing World
  • Service Learning: Environment and Society
  • Service Learning: Global Citizenship and Migration
YEAR 4

Modules

  • Sustainable Strategic Management
  • Digital Marketing and Social Media
  • Ethical Fashion and Sustainability
  • Fashion Product Development
  • Senior Project in Marketing

Plus one of the following:

  • Luxury Brand Management
  • Lean Start-up

Integrated Internship

  • World Internship in Economics
  • Internship in Economics

In addition to the courses outlined above, there are open electives in each year. Course content and delivery can be subject to change. For more detailed information on the programme specification, please find more details here.

A normal course load per academic year is 30 US credits, equivalent to 120 UK credits. Students complete 120 UK credits at Level 6 in their chosen major.

Fashion Management & Marketing (BA) with Foundation

There are many reasons why taking this programme with a Foundation option could be the ideal choice; you may not have the exact subjects or grades at A level to meet the entry requirements, you may have tried other options such as apprenticeship and want to change direction or have been living abroad.

Whatever your starting point, studying this programme with a Foundation option offers you a great opportunity to gain both a UK and US degree and start the adventure of a lifetime, studying with us in the world’s top student city.

This is what our Foundation option can offer you:

  • Start this programme with lower entry qualifications, see below
  • A four year, full-time degree programme with an extra summer semester in Year 1 included for free, so you can study at your own pace
  • Timetabled English and study skills classes to enhance your knowledge and skills
  • Great student support including a Personal Academic Advisor, with help on housing, health and wellbeing, financial guidance and careers advice from our award-winning Student Affairs team

Entry requirements

At Richmond our undergraduate degree programmes, which are based on the US educational approach, are offered on a four year pathway. Every undergraduate degree student will first enter our Liberal Arts programme before specialising in their Major.

This programme can also be taken as a three year pathway depending on previous qualifications. The entry requirements for all undergraduate programmes at Richmond are the same, regardless of your chosen Major.

Academic Entry Requirements

Below is information on our entry requirements for both 4 years and 4 years with foundation programmes.

4 YEARS

  • A Levels: 96 UCAS points
  • US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale)
  • International Baccalaureate: 24 IB points (year 1)
  • BTEC National Diploma: MMM
  • Completion of Year 12-13 International equivalent secondary school qualification with a minimum grade average of grade of C including mathematics and English.

4 YEARS W/ FOUNDATION

  • GCSEs: 5 at grade C or above / grade 4-9 (or equivalent)

We understand that not every student is in the same situation, if you have any questions about your qualifications, please get in touch with us enquiries@richmond.ac.uk.


English Language Entry Requirements

For more information on English Language Requirements for your country visit our How to Apply webpage.

Fees & funding

Undergraduate tuition fees for students starting their programme this academic year can be found in the table below.

 
UK
EU / INT
US
2022/2023 2022/2023 2022/2023
Undergraduate Programmes £9,250 £14,750 $38,000

(Hint: Scroll left & right to view the full table)

For more information visit our Tuition Fees & Funding webpage.

Link to: UK/EU Undergraduate Scholarships & Funding

UK/EU Scholarships

Link to: International Undergraduate Scholarships & Funding

International Scholarships

Link to: United States Undergraduate Student Finance

US Scholarships

Employability

The University offers personal development seminars, leadership opportunities and access to work experience, volunteering and internships. There is also a dedicated, personalised service for assistance with CV writing, interview preparation tips and much more.

Throughout your studies, you will have the opportunity to build links with industry experts and Richmond alumni, connecting you to a vast and influential worldwide network.


Internships
We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Whether you are interested in gaining work experience in London or internationally, we will be here to help you find the best possible opportunities.

Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment.

Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.


Graduate Destinations
Below is a list of where some of the graduates of this programme have gone on to work.

  • Ernst and Young
  • KPMG

Study abroad

All students at Richmond University have the opportunity to study abroad. You can either study at one of our campuses for a semester to a year or study overseas at any of our partner locations across the world giving you an unique experience.

How to apply

You can apply one of three ways, either apply directly through us, apply through UCAS and for our US students, via the Common Application ($50.00).

In order to submit your application you will need the following information

  • Details of your education history, including the dates of all exams/assessments
  • The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
  • A personal statement – this can either be emailed as a Word Document or PDF, or completed online
  • An electronic copy of your in process or completed high school (secondary school) transcript and graduation certificate

Visit our How to Apply webpage for more information regarding Entry Requirements, admissions processes and to start your application.

When to apply
We encourage you to complete your application as early as possible, even if you are completing your undergraduate programme of study. In this case you will be offered a place that is conditional on successfully completing a specified qualification and English language qualification if applicable.

If you would like your application to be considered for a Richmond bursary, an early application is strongly recommended.

What our students say

“I am a student of the University of Rhode Island, and I chose London because I am interested in a Fashion Major, Theatre Minor wanting to do costuming in the future. London has a large theatre scene, as well as a history in fashion that dates back to the pioneering of tailoring. I wanted to make sure I was getting the best of both worlds. I interned at couturier Suzie Turner where I learned how high-end couture dresses are assembled. I learned the proper way to embellish high-end garments as well as witnessing the design process in the studio. As I want to be a costume designer, any new skill set picked up within fashion, assembly, or sewing is an additional skill I can use to improve my own designs and garments. The knowledge I gained from seeing what types of materials were used will help me to make the right choices in the future, and I can use the embellishment technique I learned in the studio for my own pieces.

I have loved the environment of my internship the most. Suzie Turner is an amazing person to work with, and her helpful team of interns. She and my supervisor were both so approachable that coming to work and spending the day sewing, chatting, and listening to music didn’t feel like work at all. Moreover, we were making such beautiful dresses!”

Mikayla ReidFashion Management & Marketing (BA)

Thimo joined Richmond University in 2016 and is the Course Representative of the Fashion Management and Marketing. He is also the President of the Fashion Society and writes for the related blog. One of his most recent projects is the publishing of RUONCAMPUS magazine in collaboration with the Richmond Fashion Society.

Born in Hamburg, Thimo’s passion has always been for the creative subjects. After having worked at London Fashion Week for two seasons, in 2017 he hosted the Richmond Fashion Show at Richmond University. Many talented young designers from all around London showcased their collections at our University building, that got transformed into a glamorous catwalk for a day, followed by a sales event and party.

Thimo GrantzFashion Management & Marketing (BA)

“I have always wanted to study fashion and be able to travel and discover new places, so Richmond is the perfect setting for my studies. The fashion management and marketing program offers interesting modules regarding the fashion industry and entering the business world. The professors are great for making themselves available for extra support in classes and recommending suitable internships.

I was excited to start the program and getting to know other students from all over the world, who are interested in the same field as me, and while I am new to the program it has given me a great foundation for business and expanding my studies further into the fashion industry. I am looking forward to my next two years here at Richmond and discovering how being in the fashion management and marketing program will open many doors to a successful career.”

Margaret McKinneyFashion Management & Marketing (BA)
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Professor Sabine Spangenberg

“This very popular degree programme is among the first of its kind, it combines Business Management and Marketing with a particular focus on the Fashion sector. This degree offers access into one of the largest global sectors.”
– Professor Sabine Spangenberg, Programme Leader

Contact Professor Sabine Spangenberg

Related programmes

Luxury Brand Management – MA

Digital Marketing – BA

Apply now

Open events

Careers & internships

Scholarships

Thimo joined Richmond University in 2016 and is the Course Representative of the Fashion Management and Marketing. He is also the President of the Fashion Society and writes for the related blog. One of his most recent projects is the publishing of RUONCAMPUS magazine in collaboration with the Richmond Fashion Society.

Born in Hamburg, Thimo’s passion has always been for the creative subjects. After having worked at London Fashion Week for two seasons, in 2017 he hosted the Richmond Fashion Show at Richmond University. Many talented young designers from all around London showcased their collections at our University building, that got transformed into a glamorous catwalk for a day, followed by a sales event and party.

Thimo GrantzFashion Management & Marketing (BA)

“I have always wanted to study fashion and be able to travel and discover new places, so Richmond is the perfect setting for my studies. The fashion management and marketing program offers interesting modules regarding the fashion industry and entering the business world. The professors are great for making themselves available for extra support in classes and recommending suitable internships.

I was excited to start the program and getting to know other students from all over the world, who are interested in the same field as me, and while I am new to the program it has given me a great foundation for business and expanding my studies further into the fashion industry. I am looking forward to my next two years here at Richmond and discovering how being in the fashion management and marketing program will open many doors to a successful career.”

Margaret McKinneyFashion Management & Marketing (BA)

“I am a student of the University of Rhode Island, and I chose London because I am interested in a Fashion Major, Theatre Minor wanting to do costuming in the future. London has a large theatre scene, as well as a history in fashion that dates back to the pioneering of tailoring. I wanted to make sure I was getting the best of both worlds. I interned at couturier Suzie Turner where I learned how high-end couture dresses are assembled. I learned the proper way to embellish high-end garments as well as witnessing the design process in the studio. As I want to be a costume designer, any new skill set picked up within fashion, assembly, or sewing is an additional skill I can use to improve my own designs and garments. The knowledge I gained from seeing what types of materials were used will help me to make the right choices in the future, and I can use the embellishment technique I learned in the studio for my own pieces.

I have loved the environment of my internship the most. Suzie Turner is an amazing person to work with, and her helpful team of interns. She and my supervisor were both so approachable that coming to work and spending the day sewing, chatting, and listening to music didn’t feel like work at all. Moreover, we were making such beautiful dresses!”

Mikayla Reid
Mikayla ReidFashion Management & Marketing (BA)
PreviousNext

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Richmond Theatre Society

We know how stressful uni can be– with countless hours of work to do it, occasionally you just need to let out some steam. Through exciting activities and events we encourage students to de-stress while developing teamwork and problem solving skills and most importantly having fun!

Some of our notable events include movie/musical nights, themed events and weekly Karaoke nights.

Since the start of the pandemic, the Theatre and performing arts industry has taken a heavy toll so starting this year, we aim to host a variety of fund-raising events in which part will be donated to the West End Theatre Support fund.

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Contact: raiultheatresociety@richmond.ac.uk
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Contact: 000102453@richmond.ac.uk
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Social: raiulgreenproject

Great British Baking Society

We are a society who finds laughter and joy in watching the Great British Bake Off! We love providing baked goods for the people in our community who are volunteering as well as donating money from our bake sales to the local charities we support.

Chair: Amanda Einberg
Contact: 000096872@richmond.ac.uk
Social: raiul.baking

Film Society

Weekly or biweekly movie nights, discussions on upcoming movies, movie trivia, movie/tv show theme week, voting polls on favorite/least favorite characters.

Fashion Society

Fashion Society aims to bring together like minded students to discuss the latest trends and come together to create something unique. Fashion society is inclusive to all no matter how much experience you have. If you like to create, talk, or even just wear cloths fashion society is the place for you.

Chairs: Raphaella Pope and Bella Hoffman
Contact: 000101253@richmond.ac.uk

Economics & Investment Banking Club

Economics and Investment Banking Forum aims to provide opportunities for students to gain knowledge and experience in Finance, Economics and Investment Banking fields, hopefully increasing their future career perspectives. Our club is open to all students so everyone has the opportunity to explore their fields of interest and contribute to the club’s direction. Currently, we are mostly focused on Investment Banking (M&A’s) and Corporate Finance aspects such as market research, financial analysis, business valuation and financial modelling.

Chair: Marcin Stryjecki
Contact: economicsinvestmentbankingforum@richmond.ac.uk

Coding Society

Code is the language of the modern world. The coding society is here to give a better understanding of coding and a beginner level of skills. Coding skills are good for your career prospects and more job roles now require them. And as a little bonus, coding skills attract higher wages.

Chair: Tamilla Zohdi
Contact: 000092728@richmond.ac.uk