• Tuition Fee

    £9,250.00 (UK/EU)

    £14,500.00 (INT)

    $38,000.00 (US)

  • Duration

    4 Years (Full-time) (including one year at QCF Level 3)

  • Accreditation

    Middle States Commission of Higher Education (US)

    The Open University (OU)

  • Location

    Richmond Hill Campus

Programme Overview

The BA Degree in Fashion Management and Marketing is tailored to give our students the latest insights from the fashion industry and retail businesses. This programme allows students to gain a strong knowledge and expertise within other fields such as accounting, finance, marketing and operations applied to the fashion management.

The degree gives students awareness and the know-how to conduct relevant market/consumer research and forecast trends. It also provides students with necessary tools to be able to compile insights into consumer and fashion buyer behaviour.

We offer courses in functional areas such as fashion communication, fashion retail & merchandising, fashion product development, and luxury brand management, giving our students the opportunity to broaden their knowledge of the industry according to their personal interest.

This programme ensures students have an innovative and visionary approach as marketers The academics and teaching methods support our mission to further develop students’ creative and analytical skills, to stand out in a competitive fashion marketplace. Graduates will acquire transferable skills such as team work and leadership – qualities that will make them progress in their career and gain access to top graduate schools worldwide.

Top 5 reasons to study this programme:

  • Learn how to identify and market the true value proposition of the products and services as well as conducting market/consumer research
  • Learn about consumer psychology in relation to luxury brands
  • Develop skills in trend-spotting, by applying the principles of fashion buying and merchandising
  • Gain practical insights into the fashion industry and global experience through internships in leading fashion cities such as London, Rome, Florence, Beijing, Shanghai
  • Contribute to the Richmond Fashion Society and write for our Magazine
    • After you graduate

      Career Paths

      Luxury Fashion Brands Management, Retail management, Marketing Research & Branding, Advertising, Fashion buying, Consultancy

      In the workplace:

      Ernst and Young, KPMG

      Further Education

      Parsons Design School – New York, UAL, Central St Martins, Harvard Kennedy School, London School of Economics and Political Science, SOAS, University of London, The MIT Sloan School of Management, University of Toronto

    • Career Support

      We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.

    Modules breakdown


    YEAR 1

    YEAR 2

    YEAR 3

    YEAR 4

    Foundations of Business

    Financial Accounting

    Celebrity and Fan Culture

    Competition and Strategy

    Functions and Applications

    Managerial Accounting

    Corporate Finance

    Senior Project in Business

    Foundations of Sociology

    Introduction to Microeconomics

    Research Methods

    Advertising Management

    Transitions I

    Introduction to Macroeconomics


    Digital Marketing and Social Media

    Transitions II

    Introduction to Entrepreneurship


    Global Marketing Management

    Scientific Reasoning

    Introduction to Marketing

    Legal and Ethical Concepts in Management

    Fashion Buying & Merchandising

    GCreative Expression

    Introduction to the Business of Fashion

    Professional Skills

    Fashion Product Development

    Research and Writing I

    Computer Applications in Management

    Principles of Marketing


    2 QCF Level 3 Electives

    Probability & Statistics I

    Fashion Marketing & Retail


    Research and Writing II

    Psychology of Fashion and Luxury Goods



    YEAR 1

    YEAR 2

    YEAR 3

    YEAR 4


    Plus one of the following:

    Plus two of the following OR Internship


    Creating Digital Images

    New Media & Visual Power


    Cultural Theory

    PR & Self Presentation


    Entrepreneurial Theory & Practice

    Fashion and Media


    Organisational Behaviour

    Entrepreneurship and Family Business


    Operations Management

    Luxury Brand Management


    Human Resource Management

    Developing and Managing Sales


    Modern China

    Marketing Planning and Strategy


    Plus FHEQ Level 5 Elective

    World Internship (6 CREDITS)


    Internship (6 CREDITS)

    Entry Requirements

    A Level: 96 UCAS points

    US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale)

    International Baccalaureate: 24 IB points (year 1) BTEC National Diploma: MMM.

    Completion of Year 12-13 International equivalent secondary school qualification with a minimum grade average of grade of C including mathematics and English

    English Language Requirements (Non Native English Speakers)

    IELTS 5.5 with 5.5 in each Listening, Speaking, Reading and Writing
    TOEFL (IBT) 80+ overall with: Listening 17, Reading 18, Writing 17, Speaking 20
    Petersons Test of English (PTE) 51
    Overall Cambridge English Scale score of no less than 168 in Listening, Reading, Writing and Speaking

    How to apply

    How to Apply

    You apply directly using the Common Application ($50.00) or the Richmond One Line Application. In order to submit your application you will need the following information

    • Details of your education history, including the dates of all exams/assessments
    • The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
    • A personal statement – this can either be emailed as a Word Document or PDF, or completed online
    • An electronic copy of your in process or completed high school (secondary school) transcript and graduation certificate

    When to apply

    We encourage you to complete your application as early as possible, even if you are still completing your undergraduate programme. In this case you will be offered a place that is conditional on successfully completing a specified qualification and an English language test if applicable. If you would like your application to be considered for a Richmond scholarship, we strongly recommend to apply asap.

    Application process

    Admission is by interview unless you live outside the UK when we may interview you via Skype or by telephone. We may also determine your suitability on the basis of their application and qualifications.

    UCAS Course Code

    • The programme is recognised in the US via our MSCHE accreditation.
    • The programme is currently validated in the UK by The Open University.
    • Major
    • US Federal Aid is available
    • SFE loans currently awaiting designation.

    Full Time 3-4 Years

    Including one year at QCF Level 3
    (subject to credit transfer)

    Contact our admissions team for more details:

    Please note: Non US students are eligible

    Useful Links

    Undergraduate Prospectus

    Richmond University

    2017 Fashion Show

    RU Magazine – Issue #1 – Spring 2018

    What our students say

    Thimo Grantz

    Thimo joined Richmond University in 2016 and is the Course Representative of the Fashion Management and Marketing. He is also the President of the Fashion Society and writes for the related blog. One of his most recent projects is the publishing of RUONCAMPUS magazine in collaboration with the Richmond Fashion Society.

    Born in Hamburg, Thimo’s passion has always been for the creative subjects. After having worked at London Fashion Week for two seasons, in 2017 he hosted the Richmond Fashion Show at Richmond University. Many talented young designers from all around London showcased their collections at our University building, that got transformed into a glamorous catwalk for a day, followed by a sales event and party.

    Thimo Grantz- 2016, BA Fashion Management and Marketing
    Margaret McKinney

    I have always wanted to study fashion and be able to travel and discover new places, so Richmond is the perfect setting for my studies. The fashion management and marketing program offers interesting modules regarding the fashion industry and entering the business world. The professors are great for making themselves available for extra support in classes and recommending suitable internships.

    I was excited to start the program and getting to know other students from all over the world, who are interested in the same field as me, and while I am new to the program it has given me a great foundation for business and expanding my studies further into the fashion industry. I am looking forward to my next two years here at Richmond and discovering how being in the fashion management and marketing program will open many doors to a successful career

    Margaret McKinneyBA in Fashion Management & Marketing, 2013
    Mikayla Reid

    I am a student of the University of Rhode Island, and I chose London because I am interested in a Fashion Major, Theatre Minor wanting to do costuming in the future. London has a large theatre scene, as well as a history in fashion that dates back to the pioneering of tailoring. I wanted to make sure I was getting the best of both worlds. I interned at couturier Suzie Turner where I learned how high-end couture dresses are assembled. I learned the proper way to embellish high-end garments as well as witnessing the design process in the studio. As I want to be a costume designer, any new skill set picked up within fashion, assembly, or sewing is an additional skill I can use to improve my own designs and garments. The knowledge I gained from seeing what types of materials were used will help me to make the right choices in the future, and I can use the embellishment technique I learned in the studio for my own pieces.

    I have loved the environment of my internship the most. Suzie Turner is an amazing person to work with, and her helpful team of interns. She and my supervisor were both so approachable that coming to work and spending the day sewing, chatting, and listening to music didn’t feel like work at all. Moreover, we were making such beautiful dresses!

    Mikayla ReidBA in Fashion Management & Marketing, 2014

    Related programmes

    Combine this programme with a Minor

    Where to find us

    Richmond Hill Campus

    Queen’s Road
    TW10 6JP

    +44 (0) 208 332 8200 (Main Switchboard)