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BA (Hons)
UCAS CODE: 4 YEARS – NW52
NEW: 4 YEARS WITH FOUNDATION – RF11
Would you like to become part of the exciting and ever-changing world of fashion and land your dream job in the industry?
Our BA in Fashion Management and Marketing will help you do just that, providing you with the latest insights from the fashion industry and retail businesses. This programme also allows students to gain a strong knowledge and expertise within other fields such as accounting, finance, marketing and operations applied to fashion management.
We talk to Professor Sabine Spagenberg and student Thimo on the benefits of studying Fashion Management & Marketing BA (Hons) at Richmond, The American International University in London.
About the programme
As with all of our undergraduate programmes at Richmond, you will commence this programme with our broad-based liberal arts approach as you take courses in Tools for Change and Visual Thinking, along with foundations of business to give you a thorough grounding in a range of subjects.
In the second year, you will move on to more targeted topics for business management including managerial accounting, marketing, entrepreneurship and microeconomics.
From corporate finance to celebrity and fan culture, your third year will be equally diverse, taking in topics such as the psychology of fashion and luxury goods, research methods and principles of marketing.
The degree gives students awareness and the know-how to conduct relevant market/consumer research and forecast trends. It also provides students with the necessary tools to be able to compile insights into consumer and fashion buyer behaviour.
Your final year will focus on topics such as sustainable strategic management, digital marketing and social media, which will prove invaluable in the workplace and enhance your employability.
Potential electives in the final year include luxury brand management, and lean start-up, giving our students the opportunity to broaden their knowledge of the industry according to their personal interest.
This programme ensures students have an innovative and visionary approach as marketers. The academics’ teaching methods support our mission to develop students’ creative and analytical skills, to stand out in a competitive fashion marketplace. Graduates will acquire transferable skills such as team-work and leadership – qualities that will make them progress in their career and gain access to top graduate schools worldwide.
On completing this programme, students will be able to apply for four exemptions (all certificate level) from The Chartered Institute of Management Accountants (CIMA), the world’s largest professional body of management accountants, entering into their Operational Level.
What you will study
Richmond is the only university in the UK where the degree programmes are based on the US educational approach which is a four year pathway. Every undergraduate degree student will first enter our Liberal Arts programme before specialising in their Major.
Find out more about the Core Curriculum >>
YEAR 1Courses
Plus one of the following:
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YEAR 2Courses
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YEAR 3Courses
Plus one of the following:
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YEAR 4Courses
Plus one of the following:
Integrated Internship
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In addition to the courses outlined above, there are open electives in each year. Course content and delivery can be subject to change. For more detailed information on the programme specification, please find more details here.
A normal course load per academic year is 30 US credits, equivalent to 120 UK credits. Students complete 120 UK credits at Level 6 in their chosen major.
Fashion Management & Marketing (BA) with Foundation
There are many reasons why taking this programme with a Foundation option could be the ideal choice; you may not have the exact subjects or grades at A level to meet the entry requirements, you may have tried other options such as apprenticeship and want to change direction or have been living abroad.
Whatever your starting point, studying this programme with a Foundation option offers you a great opportunity to gain both a UK and US degree and start the adventure of a lifetime, studying with us in the world’s top student city.
This is what our Foundation option can offer you:
Entry requirements
At Richmond our undergraduate degree programmes, which are based on the US educational approach, are offered on a four year pathway. Every undergraduate degree student will first enter our Liberal Arts programme before specialising in their Major.
The entry requirements for all undergraduate programmes at Richmond are the same, regardless of your chosen Major.
Below is information on our entry requirements for both 4 years and 4 years with foundation programmes.
4 YEARS
Other international equivalent qualifications are accepted – please email admissions@richmond.ac.uk for further details.
4 YEARS W/ FOUNDATION
We understand that not every student is in the same situation, if you have any questions about your qualifications, please get in touch with us admissions@richmond.ac.uk.
For more information on English Language Requirements for your country visit our How to Apply webpage.
Fees & funding
Undergraduate tuition fees for students starting their programme this academic year can be found in the table below.
UK |
EU / INT |
US |
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| Fall 2023 | Fall 2023 | Fall 2023 | |
| Undergraduate Programmes
(per year) |
£9,250 | £14,900 | £14,900 |
*This includes a scholarship award upon successful application
(Hint: Scroll left & right to view the full table)
For more information visit our Tuition Fees & Funding webpage.
Employability
The University offers personal development seminars, leadership opportunities and access to work experience, volunteering and internships. There is also a dedicated, personalised service for assistance with CV writing, interview preparation tips and much more.
Throughout your studies, you will have the opportunity to build links with industry experts and Richmond alumni, connecting you to a vast and influential worldwide network.
Internships
We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Whether you are interested in gaining work experience in London or internationally, we will be here to help you find the best possible opportunities.
Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment.
Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.
Graduate Destinations
Below is a list of where some of the graduates of this programme have gone on to work.
Study abroad
All students at Richmond University have the opportunity to study abroad. You can either study at one of our campuses for a semester to a year or study overseas at any of our partner locations across the world giving you an unique experience.
How to apply
You can apply one of three ways, either apply directly through us, apply through UCAS and for our US students, via the Common Application ($50.00).
In order to submit your application you will need the following information
Visit our How to Apply webpage for more information regarding Entry Requirements, admissions processes and to start your application.
When to apply
We encourage you to complete your application as early as possible, even if you are completing your undergraduate programme of study. In this case you will be offered a place that is conditional on successfully completing a specified qualification and English language qualification if applicable.
If you would like your application to be considered for a Richmond bursary, an early application is strongly recommended.
What our students say
Register for an Undergraduate open event at Richmond >>
Sign up and find out about our programmes, generous scholarships and what life is like at Richmond.
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“This very popular degree programme is among the first of its kind, it combines Business Management and Marketing with a particular focus on the Fashion sector. This degree offers access into one of the largest global sectors.”
– Professor Sabine Spangenberg, Programme Leader
Thimo joined Richmond University in 2016 and is the Course Representative of the Fashion Management and Marketing. He is also the President of the Fashion Society and writes for the related blog. One of his most recent projects is the publishing of RUONCAMPUS magazine in collaboration with the Richmond Fashion Society.
Born in Hamburg, Thimo’s passion has always been for the creative subjects. After having worked at London Fashion Week for two seasons, in 2017 he hosted the Richmond Fashion Show at Richmond University. Many talented young designers from all around London showcased their collections at our University building, that got transformed into a glamorous catwalk for a day, followed by a sales event and party.
“I have always wanted to study fashion and be able to travel and discover new places, so Richmond is the perfect setting for my studies. The fashion management and marketing program offers interesting modules regarding the fashion industry and entering the business world. The professors are great for making themselves available for extra support in classes and recommending suitable internships.
I was excited to start the program and getting to know other students from all over the world, who are interested in the same field as me, and while I am new to the program it has given me a great foundation for business and expanding my studies further into the fashion industry. I am looking forward to my next two years here at Richmond and discovering how being in the fashion management and marketing program will open many doors to a successful career.”
“I am a student of the University of Rhode Island, and I chose London because I am interested in a Fashion Major, Theatre Minor wanting to do costuming in the future. London has a large theatre scene, as well as a history in fashion that dates back to the pioneering of tailoring. I wanted to make sure I was getting the best of both worlds. I interned at couturier Suzie Turner where I learned how high-end couture dresses are assembled. I learned the proper way to embellish high-end garments as well as witnessing the design process in the studio. As I want to be a costume designer, any new skill set picked up within fashion, assembly, or sewing is an additional skill I can use to improve my own designs and garments. The knowledge I gained from seeing what types of materials were used will help me to make the right choices in the future, and I can use the embellishment technique I learned in the studio for my own pieces.
I have loved the environment of my internship the most. Suzie Turner is an amazing person to work with, and her helpful team of interns. She and my supervisor were both so approachable that coming to work and spending the day sewing, chatting, and listening to music didn’t feel like work at all. Moreover, we were making such beautiful dresses!”
