- TUITION FEES UK – £9,250 / EU & INT – £14,750 / US – $38,000
- SCHOLARSHIPS Find out more >
- DURATION 4 Years (Full-time)
- START DATES September & January
- LOCATION Richmond Hill Campus
- ACCREDITATION Richmond University QAA / Middle States Commission of Higher Education (US)
Fashion Management and Marketing
UCAS CODE: 4 YEAR PATHWAY – NW52
Would you like to become part of the exciting and ever-changing world of fashion and land your dream job in the industry?
Our BA in Fashion Management and Marketing will help you do just that, providing you with the latest insights from the fashion industry and retail businesses. This programme also allows students to gain a strong knowledge and expertise within other fields such as accounting, finance, marketing and operations applied to fashion management.
Top reasons to study this programme:
- Learn within the flexible Liberal Arts framework. Choose your own path – find out more about the Liberal Arts
- Learn how to identify and market the true value proposition of products and services as well as conducting market/consumer research
- Learn about consumer psychology in relation to luxury brands
- Develop skills in trend-spotting, by applying the principles of fashion buying and merchandising
- Gain practical insights into the fashion industry and global experience through internships in leading fashion cities such as London, Rome, Florence, Beijing, Shanghai
- Contribute to the Richmond Fashion Society and write for our Magazine
Watch the programme video
We talk to Professor Sabine Spagenberg and student Thimo on the benefits of studying Fashion Management & Marketing BA (Hons) at Richmond, The American International University in London.
“This very popular degree programme is among the first of its kind, it combines Business Management and Marketing with a particular focus on the Fashion sector. This degree offers access into one of the largest global sectors.”
– Professor Sabine Spangenberg, Programme Leader
Thimo joined Richmond University in 2016 and is the Course Representative of the Fashion Management and Marketing. He is also the President of the Fashion Society and writes for the related blog. One of his most recent projects is the publishing of RUONCAMPUS magazine in collaboration with the Richmond Fashion Society.
Born in Hamburg, Thimo’s passion has always been for the creative subjects. After having worked at London Fashion Week for two seasons, in 2017 he hosted the Richmond Fashion Show at Richmond University. Many talented young designers from all around London showcased their collections at our University building, that got transformed into a glamorous catwalk for a day, followed by a sales event and party.
“I have always wanted to study fashion and be able to travel and discover new places, so Richmond is the perfect setting for my studies. The fashion management and marketing program offers interesting modules regarding the fashion industry and entering the business world. The professors are great for making themselves available for extra support in classes and recommending suitable internships.
I was excited to start the program and getting to know other students from all over the world, who are interested in the same field as me, and while I am new to the program it has given me a great foundation for business and expanding my studies further into the fashion industry. I am looking forward to my next two years here at Richmond and discovering how being in the fashion management and marketing program will open many doors to a successful career.”
“I am a student of the University of Rhode Island, and I chose London because I am interested in a Fashion Major, Theatre Minor wanting to do costuming in the future. London has a large theatre scene, as well as a history in fashion that dates back to the pioneering of tailoring. I wanted to make sure I was getting the best of both worlds. I interned at couturier Suzie Turner where I learned how high-end couture dresses are assembled. I learned the proper way to embellish high-end garments as well as witnessing the design process in the studio. As I want to be a costume designer, any new skill set picked up within fashion, assembly, or sewing is an additional skill I can use to improve my own designs and garments. The knowledge I gained from seeing what types of materials were used will help me to make the right choices in the future, and I can use the embellishment technique I learned in the studio for my own pieces.
I have loved the environment of my internship the most. Suzie Turner is an amazing person to work with, and her helpful team of interns. She and my supervisor were both so approachable that coming to work and spending the day sewing, chatting, and listening to music didn’t feel like work at all. Moreover, we were making such beautiful dresses!”