Wednesday 26 May 2021 • 3 – 6pm (BST)

We are offering a day of virtual live sessions, over the next few months, so you can explore studying at Richmond including a talk on the degree of your choice.

  • Tuition Fee

    £9,250 (UK/EU)
    £14,750 (INT)
    $38,000 (US)

  • Duration

    4 Years (Full-time)
    (including one year at QCF Level 3)

  • Location

    Richmond Hill Campus

Programme Overview

The BA Degree in Fashion Management and Marketing is tailored to give our students the latest insights from the fashion industry and retail businesses. This programme allows students to gain a strong knowledge and expertise within other fields such as accounting, finance, marketing and operations applied to the fashion management.

The degree gives students awareness and the know-how to conduct relevant market/consumer research and forecast trends. It also provides students with necessary tools to be able to compile insights into consumer and fashion buyer behaviour.

We offer courses in functional areas such as fashion communication, fashion retail & merchandising, fashion product development, and luxury brand management, giving our students the opportunity to broaden their knowledge of the industry according to their personal interest.

This programme ensures students have an innovative and visionary approach as marketers The academics and teaching methods support our mission to further develop students’ creative and analytical skills, to stand out in a competitive fashion marketplace. Graduates will acquire transferable skills such as team work and leadership – qualities that will make them progress in their career and gain access to top graduate schools worldwide.

Programme Video

Learn more about BA Fashion Management & Marketing from a member of the academic team and a student on the programme.

Top 5 reasons to study this programme:

  • Learn how to identify and market the true value proposition of the products and services as well as conducting market/consumer research
  • Learn about consumer psychology in relation to luxury brands
  • Develop skills in trend-spotting, by applying the principles of fashion buying and merchandising
  • Gain practical insights into the fashion industry and global experience through internships in leading fashion cities such as London, Rome, Florence, Beijing, Shanghai
  • Contribute to the Richmond Fashion Society and write for our Magazine
  • After you graduate

    Career Paths

    Luxury Fashion Brands Management, Retail management, Marketing Research & Branding, Advertising, Fashion buying, Consultancy

    In the workplace:

    Ernst and Young, KPMG

    Further Education

    Parsons Design School – New York, UAL, Central St Martins, Harvard Kennedy School, London School of Economics and Political Science, SOAS, University of London, The MIT Sloan School of Management, University of Toronto

  • Career Support

    We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.

  • Study Abroad

    All students at Richmond University have the opportunity to study abroad. You can either study at one of our campuses for a semester to a year or study overseas at any of our partner locations across the world giving you an unique experience.

Modules breakdown






Foundations of Business

Financial Accounting

Celebrity and Fan Culture

Competition and Strategy

Functions and Applications

Managerial Accounting

Corporate Finance

Senior Project in Business

Foundations of Sociology

Introduction to Microeconomics

Research Methods

Advertising Management

Transitions I

Introduction to Macroeconomics


Digital Marketing and Social Media

Transitions II

Introduction to Entrepreneurship


Global Marketing Management

Scientific Reasoning

Introduction to Marketing

Legal and Ethical Concepts in Management

Fashion Buying & Merchandising

GCreative Expression

Introduction to the Business of Fashion

Professional Skills

Fashion Product Development

Research and Writing I

Computer Applications in Management

Principles of Marketing


2 QCF Level 3 Electives

Probability & Statistics I

Fashion Marketing & Retail


Research and Writing II

Psychology of Fashion and Luxury Goods








Plus one of the following:

Plus two of the following OR Internship


Creating Digital Images

New Media & Visual Power


Cultural Theory

PR & Self Presentation


Entrepreneurial Theory & Practice

Fashion and Media


Organisational Behaviour

Entrepreneurship and Family Business


Operations Management

Luxury Brand Management


Human Resource Management

Developing and Managing Sales


Modern China

Marketing Planning and Strategy


Plus FHEQ Level 5 Elective

World Internship (6 CREDITS)


Internship (6 CREDITS)

Entry Requirements

A Level: 96 UCAS points

US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale)

International Baccalaureate: 24 IB points (year 1) BTEC National Diploma: MMM.

Completion of Year 12-13 International equivalent secondary school qualification with a minimum grade average of grade of C including mathematics and English

English Language Requirements (Non Native English Speakers)



Validity Period

IELTS (Academic)

5.5 with 5.5 in Reading, Listening, Speaking and Writing

2 Years


72 with 17 Listening, 18 in Reading, 17 Writing, 20 Speaking

2 Years

Pearson Test of English

51 with 51 in each component

2 Years

First, Advanced, Proficiency – taken after January 2015

162 overall (no less than 162 in each component)

No Expiry

Cambridge First: Advantage, Proficiency – taken before January 2015

Cambridge First: Grade B overall (No less than B in any component)

No Expiry


Cambridge Advanced: Grade C (no less than C in any component) less than C in any component)

No Expiry


Cambridge Proficiency: Level C1 certificate

No Expiry

How to apply

How to Apply

You apply directly using the Common Application ($50.00) or the Richmond online Application. In order to submit your application you will need the following information

  • Details of your education history, including the dates of all exams/assessments
  • The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
  • A personal statement – this can either be emailed as a Word Document or PDF, or completed online
  • An electronic copy of your in process or completed high school (secondary school) transcript and graduation certificate

When to apply

We encourage you to complete your application as early as possible, even if you are still completing your undergraduate programme. In this case you will be offered a place that is conditional on successfully completing a specified qualification and an English language test if applicable. If you would like your application to be considered for a Richmond scholarship, we strongly recommend to apply asap.

Application process

Admission is by interview unless you live outside the UK when we may interview you via Skype or by telephone. We may also determine your suitability on the basis of their application and qualifications.

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UCAS Course Code

  • The programme is recognised in the US via our MSCHE accreditation.
  • The programme is currently validated in the UK by The Open University.
  • Major
  • US Federal Aid is available
  • SFE loans currently awaiting designation.

Full Time 3-4 Years

Including one year at QCF Level 3
(subject to credit transfer)

Contact our admissions team for more details:

Please note: Non US students are eligible

Useful Links

What our students say

Thimo joined Richmond University in 2016 and is the Course Representative of the Fashion Management and Marketing. He is also the President of the Fashion Society and writes for the related blog. One of his most recent projects is the publishing of RUONCAMPUS magazine in collaboration with the Richmond Fashion Society.

Born in Hamburg, Thimo’s passion has always been for the creative subjects. After having worked at London Fashion Week for two seasons, in 2017 he hosted the Richmond Fashion Show at Richmond University. Many talented young designers from all around London showcased their collections at our University building, that got transformed into a glamorous catwalk for a day, followed by a sales event and party.

I have always wanted to study fashion and be able to travel and discover new places, so Richmond is the perfect setting for my studies. The fashion management and marketing program offers interesting modules regarding the fashion industry and entering the business world. The professors are great for making themselves available for extra support in classes and recommending suitable internships.

I was excited to start the program and getting to know other students from all over the world, who are interested in the same field as me, and while I am new to the program it has given me a great foundation for business and expanding my studies further into the fashion industry. I am looking forward to my next two years here at Richmond and discovering how being in the fashion management and marketing program will open many doors to a successful career

I am a student of the University of Rhode Island, and I chose London because I am interested in a Fashion Major, Theatre Minor wanting to do costuming in the future. London has a large theatre scene, as well as a history in fashion that dates back to the pioneering of tailoring. I wanted to make sure I was getting the best of both worlds. I interned at couturier Suzie Turner where I learned how high-end couture dresses are assembled. I learned the proper way to embellish high-end garments as well as witnessing the design process in the studio. As I want to be a costume designer, any new skill set picked up within fashion, assembly, or sewing is an additional skill I can use to improve my own designs and garments. The knowledge I gained from seeing what types of materials were used will help me to make the right choices in the future, and I can use the embellishment technique I learned in the studio for my own pieces.

I have loved the environment of my internship the most. Suzie Turner is an amazing person to work with, and her helpful team of interns. She and my supervisor were both so approachable that coming to work and spending the day sewing, chatting, and listening to music didn’t feel like work at all. Moreover, we were making such beautiful dresses!

Where to find us

Richmond Hill Campus

Queen’s Road
TW10 6JP

+44 (0) 208 332 8200 (Main Switchboard)