This MBA with a specialisation in marketing will equip you for a high-flying career. You will develop your strategic business skills, as well as your mastery of marketing, and gain one of the most respected degrees in the world.
Based at our Kensington campus, the Richmond MBA: Marketing is offered on a full-time, 12 or 16 month basis or part-time over two years on a flexible, day-time schedule. Both programmes can be started in September or January.
Study one programme, gain two degrees. Richmond uniquely awards a UK and US qualification for all graduates, including MBA students.
Not only that, but you’ll receive a dual award providing professional recognition from the Chartered Management Institute (CMI) in Management and Leadership. The CMI is the only Chartered professional body in the UK dedicated to promoting the highest standards in management and leadership excellence.
All of our MBA students follow the same programme initially, which begins in the first semester with a thorough study of financial management, business economics and explores how to manage both organisations and people. In the second semester you’ll move on to examine the principles of strategic management, how to implement global marketing strategies and conduct business research.
Also, you will have the opportunity to specialise in a marketing topic of your choice. It could be Marketing and Ethics or Marketing in a Digital World, either option giving you specialist knowledge in marketing management and techniques.
You’ll then be able to choose a marketing topic for your professional project, with or without an internship, applying your learning to sharpen your practical skills.
The MBA faculty team at Richmond, which includes both academics and experienced industry professionals, is collaborative and supportive. They practice the latest teaching methods which stimulate critical thinking and creativity and encourage you to explore boundaries in your thinking and actions.
Learning alongside an international cohort of students will also enable you to share fresh perspectives on similar problems and build lasting business networks.
This dynamic learning experience is enhanced with visits to leading international businesses and highly qualified guest speakers who share their industry experience and advice with our MBA students.
The programme is distinctive as it combines the best aspects of American business education (relying on a significant amount of case study material) with UK expectations of rigour and process in assessment.
You’ll be assessed through individual and group projects. Assessment includes reports, presentations and competitions, enabling you to develop the skills to master a myriad of situations in the world of business administration and marketing.
Top 5 reasons to study this programme
- Gain an MBA with a specialisation in marketing
- Develop your ability to manage strategically both a business and teams within the workplace
- Combine the best of American business education through case studies with UK focus on rigour and process
- Apply business principles to real-life situations through case studies and projects
- Experience an integrated internship which will prepare you for a future business career in marketing
Skill Based Career Seminars: The Business School works closely with the University’s Department of Student Affairs to offer a series of skill-based careers seminars throughout the academic year on both campuses.
Integrated Internship: Our postgraduate programmes aim specifically to prepare students for careers in related fields and in line with this, all our MBA students may undertake an internship through Careers & Internships Office.
American Express, BP, Citroen Algeria, Coca-Cola Servicios de Colombia, Credit Suisse, Glencore India Pvt Ltd, Laura Ashley Foundation, Merrill Lynch, Royal Bank of Scotland, Standard Chartered Bank, UBS, and the United Nations
PhD, Parsons School of Design – New York, Central St Martins -UAL, London Business School, LSE, etc…
We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment.
A first degree in any discipline with a minimum classification of 2.2 (Lower Second Class Honours) or its international equivalent
Please refer to our Postgraduate How to Apply page for details on English Language requirements.
Introduction from the Programme Leader
Greg Gannon – MBA Programme Leader
“You will have the opportunity to be inspired by professors who combine an academic career with industry expertise as well as senior guest speakers from different backgrounds such as finance, technology and NGO’s. Working in small groups, we encourage a dialogue to critically reflect on trends and developments in the business world.”