MA in Luxury Brand Management – Richmond University
  • Tuition Fee

    £21,000

  • Duration

    1 Year (Full-time)
    2 Years (Part-time)

  • Accreditation

    Richmond University QAA

    Middle States Commission of Higher Education (US)

  • Location

    Kensington Campus

Programme Overview

The MA in Luxury Brand Management offered in partnership with Condé Nast College is a one year full time or two years part time intensive programme taught at our Kensington campus. The master is designed in a way that students develop the management, marketing and entrepreneurial skills to explore an exciting career in luxury goods, services and fashion brand management.

Drawing from real time insights of industry experts, in collaboration with Condé Nast College, Richmond’s MA Luxury Brand Management focuses on emerging trends in luxury brands, marketing strategy and management case studies, delivered in an interactive classroom environment. It provides inspirational lectures from notable alumni and luxury brand industry professionals as well as a chance to visit luxury brand headquarters and fashion houses in London.

As students progress through the course they will undertake advanced modules that include luxury product design and branding, alongside identifying future trends that may influence the luxury marketplace.

This programme focuses on practical assignments such as writing industry reports, business plans, case studies, as well as offering internship opportunities with various luxury brands. The programme aims to support students to enhance commercial skills and entrepreneurial talent while developing their business acumen, analytical thinking and leadership skills.

Top 5 reasons to study this programme:

  • Access to industry talks at Condé Nast College (past speakers have included Victoria Beckham, Tory Burch and Tommy Hilfiger)
  • Workshops at Condé Nast College
  • Access to the Condé Nast College library, which includes British, American and Italian Vogue archives
  • Contribute to the student-owned Fashion society
  • Take a luxury brand internship and join a community of successful alumni (Gaia Trussardi, Jesse Smith, etc.)

Industry Guest Speakers

Lise Arlot

Lise is one of the cofounders and the CMO of the Art and Tech startup Feral Horses, recognised by the Financial Times, Google and leading European policy makers as one of 100 digital pioneers in Europe. She also gives guest lectures at Regent’s University, Christie’s Education, and Condé Nast College of Fashion & Design for undergraduate and postgraduate students specialised in entrepreneurship, luxury brand management, and the art market. At the moment her main interests include new art collecting trends, blockchain applications to the art market and the ways millennials interact and want to interact with art.

Daniel Morris

Daniel is a passionate, results driven Director with a 25-year track record of achievement within branded wholesale, eCommerce and retail fashion businesses. Experienced in diverse environments including large public companies, small private businesses and venture capital backed buy-outs. Achievements driven by strengths in leadership, global sales and marketing experience, negotiation skills, operations control, ability to build relationships, inherent performance culture, hands on approach to problem solving and coaching / team development.

Atousa Jam

Atousa has worked exclusively for various luxury brands including Purdey, Aquascutum, Tiffany, Ede and Ravenscroft. She currently works in PR and as an event manager with clients such as Ferragamo, De Grisogono, Max Mara, Bugatti, Canali, Etername, Bogossian, Richemont, openplan, Huntsman, Holland and Holland.

Gaia Trussardi

Gaia Trussardi is Creative Director of the Trussardi Group.

You can read all about Gaia’s recent guest lecture on our News page.

Rebecca Robins

Rebecca Robins is Chief Learning and Culture Officer for Interbrand. She is based in London and works with Interbrand’s global network of offices. Rebecca heads up the Interbrand Academy and is Global Luxury Sector lead.

Rebecca has extensive experience in branding, having worked with a diverse range of clients across a number of industries. She also has specialist expertise in all aspects of the language that brands use, from brand naming to tone of voice. Rebecca has worked in both the New York and London offices of Interbrand.

Modules Breakdown

Core Modules & Electives

Fall Semester (12 Credits)

Global History of Luxury

Strategic Luxury Brand Management

Consumer Culture Theory and Insight

Spring Semester (12 Credits)

Advertising, PR & Sponsorship

Emerging Market Trends

Plus one of the following:

Luxury Product and Service Design

Management Negotiation

Digital and Social Media Management

Entrepreneurship and Project Planning

Summer Semester (12 credits)

Internship with Market Strategy Report

OR

Extended Market Strategy Report

* subject to availability

  • Key areas of study

    MA in Luxury Brand Management provides students with key strategic marketing and management skills, with specific focus on delivering knowledge in luxury brand management, branding, positioning, audience and market segmentation, new product launches and the acquisition of marketing channels.

    An opportunity to apply theory into practice through your selected dissertation or research project and get the full support of your personal tutor as well undertaking internships.

    The partnership with Condé Nast College provides students with additional study material, accessible through their network of affiliate publications such as Vogue, Condé Nast Traveller, Tatler, Brides, Vanity Fair, and GQ.

    • After you graduate

      Career Paths

      Luxury brands management, retail and fashion management, hospitality and F&B

      Further Education

      MBA, PhD, Parsons School of Design – New York, Central St Martins -UAL, London Business School, LSE, etc…

    • Career Support

      We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment.

    Entry requirements

    A first degree in any discipline with a minimum classification of 2.2 (Lower Second Class Honours) or its international equivalent

    English Language Requirements (Non Native English Speakers)

    Qualification

    Postgraduate

    Validity Period

    IELTS (Academic)

    6.0 with 5.5 in Reading, Listening, Speaking and Writing

    2 Years

    TOEFL IBT

    80 with 19 Listening, 20 in Reading, 19 Writing, 22 Speaking

    2 Years

    Pearson Test of English

    60 with 51 in Reading, Listening, Speaking and Writing

    2 Years

    First, Advanced, Proficiency – taken after January 2015

    169 overall (no less than 162 in each component)

    No Expiry

    Cambridge First: Advantage, Proficiency – taken before January 2015

    Cambridge First: Grade A (no less than A in any component)

    No Expiry

     

    Cambridge Advanced: Grade C (no less than C in any component)

    No Expiry

     

    Cambridge Proficiency: Level C1 Certificate (no less than C1 in any component)

    No Expiry

    facebook_circle_color-512twitter_buttoninstagram logo circleyoutube_circle

    Programme Fact Sheet

    luxury brand management screenshot

    Useful links

    For further info contact the Programme Director:

    Nastaran Norouzi Richards-Carpenter

    Nastaran Norouzi Richards-Carpenter

    MA in Luxury Brand Management Programme Leader

    What our students say

    I can honestly say that applying to and attending Richmond was one of the best choices that I have ever made. I accidentally came across the university looking for a school within the United States, but later realised that the experience, the professional network built and the events later in my life could only have started from Richmond.

    In the MBA program I learned how to magnify my strengths and truly gain an international perspective in Business. Focusing on marketing, I met professor Nastaran who challenge our MBA program to be clear, consistent and creative; all of which have stuck with me through my career thus far.

    After graduation, I joined on full time with the company I did my internship with called Anything But Salads, a raw vegan health and organic company located in Hong Kong, China. I joined this company as a Chief Marketing Officer, where I leveraged my skillset learned from the MBA program. Honestly every module contributed to my success within the company. Ranging from international marketing concepts such as creating a strategy for “go-to-markets”, project management working with various teams, corporate finance and organizational management. I had then an option to either stay with the newly acquired firm, explore Hong Kong for more opportunities or start my own venture.

    I am currently consulting individuals and SMEs, helping them with positioning on the global marketplace. I highly suggest any prospect students to not miss the opportunity to attend this resourceful university. Live, learn and everything in between.

    Jesse Smith2016, MBA

    I believe that this Luxury Brand Management program is the best thing I could have done to better my future. Having the partnership with Condé Nast College really opens up doors for the MA students. We are taught valuable lessons and knowledge we can take with us into the fashion industry and onto other career paths!

    Abigail BealsLuxury Brand Management student

    While looking for masters’ programmes on luxury management, my aim was to study in a university which does not focus only on one aspect of luxury – fashion. Richmond was just the answer I was looking for since the programme here covers luxury industry holistically. Studying with students from diverse cultures has opened up new dimensions and has taught me to adapt in a multicultural environment.  The varied modules and assignments are preparing us to think and research independently and are also helping us build and polish our team building and communication skills.

    The lecturers are extremely knowledgeable along with being motivating and inspiring. This programme is not just academic in nature, it is equally applied, giving us hands-on experience on the working of a luxury industry. Simultaneous to studying theories, we are also getting opportunities to connect with the industry leaders. The partnership of Richmond with Conde Nast College of Fashion has opened up doors for us to the luxury industry and is also helping us prepare for our future careers – be it working for a well-known brand or opening up our own enterprise.

    Shubhangi Kotharistudying MA in Luxury Brand Management

    I picked this University due to its accreditation and reputation and this programme because I plan to combine my undergraduate degree (multimedia journalism) with fashion marketing.

    It has been an amazing experience so far , I’m fascinated by the way this course is being taught and how it’s elaborated with the field trips and workshops.

    Assil RahouliLuxury Brand Management student

    Postgraduate Prospectus

    Where to find us

    Kensington Campus

    1 St. Alban’s Grove
    London
    W8 5PN
    England

    Telephone: +44 (0) 20 7368 8500