Programme Overview
The MA in Luxury Brand Management offered in partnership with Condé Nast College is a one year full time or two years part time intensive programme taught at our Kensington campus. The master is designed in a way that students develop the management, marketing and entrepreneurial skills to explore an exciting career in luxury goods, services and fashion brand management.
Drawing from real time insights of industry experts, in collaboration with Condé Nast College, Richmond’s MA Luxury Brand Management focuses on emerging trends in luxury brands, marketing strategy and management case studies, delivered in an interactive classroom environment. It provides inspirational lectures from notable alumni and luxury brand industry professionals as well as a chance to visit luxury brand headquarters and fashion houses in London.
As students progress through the course they will undertake advanced modules that include luxury product design and branding, alongside identifying future trends that may influence the luxury marketplace.
This programme focuses on practical assignments such as writing industry reports, business plans, case studies, as well as offering internship opportunities with various luxury brands. The programme aims to support students to enhance commercial skills and entrepreneurial talent while developing their business acumen, analytical thinking and leadership skills.
Top 5 reasons to study this programme:
- Access to industry talks at Condé Nast College (past speakers have included Victoria Beckham, Tory Burch and Tommy Hilfiger)
- Workshops at Condé Nast College
- Access to the Condé Nast College library, which includes British, American and Italian Vogue archives
- Contribute to the student-owned Fashion society
- Take a luxury brand internship and join a community of successful alumni (Gaia Trussardi, Jesse Smith, etc.)
Key areas of study
MA in Luxury Brand Management provides students with key strategic marketing and management skills, with specific focus on delivering knowledge in luxury brand management, branding, positioning, audience and market segmentation, new product launches and the acquisition of marketing channels.
An opportunity to apply theory into practice through your selected dissertation or research project and get the full support of your personal tutor as well undertaking internships.
The partnership with Condé Nast College provides students with additional study material, accessible through their network of affiliate publications such as Vogue, Condé Nast Traveller, Tatler, Brides, Vanity Fair, and GQ.
After you graduate
Career Paths
Luxury brands management, retail and fashion management, hospitality and F&B
Further Education
MBA, PhD, Parsons School of Design – New York, Central St Martins -UAL, London Business School, LSE, etc…
Career Support
We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment.
Industry Guest Speakers
Atousa Jam
Atousa has worked exclusively for various luxury brands including Purdey, Aquascutum, Tiffany, Ede and Ravenscroft. She currently works in PR and as an event manager with clients such as Ferragamo, De Grisogono, Max Mara, Bugatti, Canali, Etername, Bogossian, Richemont, openplan, Huntsman, Holland and Holland.
What our students say
I can honestly say that applying to and attending Richmond was one of the best choices that I have ever made. I accidentally came across the university looking for a school within the United States, but later realised that the experience, the professional network built and the events later in my life could only have started from Richmond.
In the MBA program I learned how to magnify my strengths and truly gain an international perspective in Business. Focusing on marketing, I met professor Nastaran who challenge our MBA program to be clear, consistent and creative; all of which have stuck with me through my career thus far.
After graduation, I joined on full time with the company I did my internship with called Anything But Salads, a raw vegan health and organic company located in Hong Kong, China. I joined this company as a Chief Marketing Officer, where I leveraged my skillset learned from the MBA program. Honestly every module contributed to my success within the company. Ranging from international marketing concepts such as creating a strategy for “go-to-markets”, project management working with various teams, corporate finance and organizational management. I had then an option to either stay with the newly acquired firm, explore Hong Kong for more opportunities or start my own venture.
I am currently consulting individuals and SMEs, helping them with positioning on the global marketplace. I highly suggest any prospect students to not miss the opportunity to attend this resourceful university. Live, learn and everything in between.
Modules Breakdown
Fall Semester (12 Credits) |
Global History of Luxury |
Strategic Luxury Brand Management |
Consumer Culture Theory and Insight |
Spring Semester (12 Credits) |
Advertising, PR & Sponsorship |
Emerging Market Trends |
Plus one of the following: |
Luxury Product and Service Design |
Management Negotiation |
Digital and Social Media Management |
Entrepreneurship and Project Planning |
Summer Semester (12 credits) |
Internship with Market Strategy Report |
OR |
Extended Market Strategy Report |
* subject to availability |
Programme Fact Sheet
For further info contact the Programme Director:
Nastaran Norouzi Richards-Carpenter
Where to find us
Kensington Campus
1 St. Alban’s Grove
London
W8 5PN
England
Telephone: +44 (0) 20 7368 8500
