Tuition Fee
£21,000
(UK/EU, INT, US)
Programme Overview
The MA in Luxury Brand Management offered in partnership with Condé Nast College of Fashion & Design is a one year full-time or two year part-time intensive programme taught at our Kensington campus. The master is designed in a way that students develop the management, marketing and entrepreneurial skills to explore an exciting career in luxury goods, services and fashion brand management.
Drawing from real time insights of industry experts, in collaboration with Condé Nast College of Fashion & Design, Richmond’s MA Luxury Brand Management focuses on emerging trends in luxury brands, marketing strategy and management case studies, delivered in an interactive classroom environment. It provides inspirational lectures from notable alumni and luxury brand industry professionals as well as a chance to visit luxury brand headquarters and fashion houses in London.
As students progress through the course they will undertake advanced modules that include luxury product design and branding, alongside identifying future trends that may influence the luxury marketplace.
This programme focuses on practical assignments such as writing industry reports, business plans, case studies, as well as offering internship opportunities with various luxury brands. The programme aims to support students to enhance commercial skills and entrepreneurial talent while developing their business acumen, analytical thinking and leadership skills.
Top 5 reasons to study this programme:
- Attend inspirational guest lectures at Condé Nast College of Fashion & Design
- Acquire practical and applicable business skills
- Join a community that includes successful alumni like Gaia Trussardi
- Find internships with large luxury brands with our support
- Contribute to the student-run Richmond Fashion Society’s magazine, videos and shows
Our MA Luxury Brand Management students have the exciting opportunity to join the Condé Nast College of Fashion and Design annual trip to New York, the fashion capital of the world and receive an invitation to go to the London Fashion Week.
Industry Guest Speakers
Lise Arlot
Lise is one of the cofounders and the CMO of the Art and Tech startup Feral Horses, recognised by the Financial Times, Google and leading European policy makers as one of 100 digital pioneers in Europe. She also gives guest lectures at Regent’s University, Christie’s Education, and Condé Nast College of Fashion & Design for undergraduate and postgraduate students specialised in entrepreneurship, luxury brand management, and the art market. At the moment her main interests include new art collecting trends, blockchain applications to the art market and the ways millennials interact and want to interact with art.
Atousa Jam
Atousa has worked exclusively for various luxury brands including Purdey, Aquascutum, Tiffany, Ede and Ravenscroft. She currently works in PR and as an event manager with clients such as Ferragamo, De Grisogono, Max Mara, Bugatti, Canali, Etername, Bogossian, Richemont, openplan, Huntsman, Holland and Holland.Captain Simon Love
Simon is Master of two Cunard luxury cruise ships, Queen Victoria and Queen Elizabeth. He is responsible for the safety of guests and crew, and is leader of the ships’ senior management team.Daniel Morris
Daniel is a passionate, results driven Director with a 25-year track record of achievement within branded wholesale, eCommerce and retail fashion businesses. Experienced in diverse environments including large public companies, small private businesses and venture capital backed buy-outs. Achievements driven by strengths in leadership, global sales and marketing experience, negotiation skills, operations control, ability to build relationships, inherent performance culture, hands on approach to problem solving and coaching / team development.Rebecca Robins
Rebecca is Chief Learning and Culture Officer for Interbrand. She also heads up the Interbrand Academy and is Global Luxury Sector lead. Gaia Trussardi
Gaia Trussardi is MA Luxury Brand Management Faculty
Nastaran Norouzi Richards-Carpenter
Associate Professor of Marketing-Programme Director of MA Luxury Brand Management
Hamad Khan
Associate Professor
Fiona Ffoulkes
Dr Elizabeth Kutesko
Modules Breakdown
Core Modules & Electives
Fall Semester (12 Credits) |
Global History of Luxury |
Strategic Luxury Brand Management |
Consumer Culture Theory and Insight |
Spring Semester (12 Credits) |
Advertising, PR & Sponsorship |
Emerging Market Trends |
Plus one of the following: |
Luxury Product and Service Design |
Management Negotiation |
Digital and Social Media Management |
Entrepreneurship and Project Planning |
Summer Semester (12 credits) |
Internship with Market Strategy Report |
OR |
Extended Market Strategy Report |
* subject to availability |
Entry requirements
A first degree in any discipline with a minimum classification of 2.2 (Lower Second Class Honours) or its international equivalent
English Language Requirements (Non Native English Speakers)
Please refer to our Postgraduate How to Apply page for details on English Language requirements.
Useful links
For further info contact the Programme Director:
Nastaran Norouzi Richards-Carpenter
MA in Luxury Brand Management Programme Leader
Richmond, The American International University in LondonWhat our students say
The Luxury Brand Management programme is the best thing I could have done to better my future – the partnership with Condé Nast College of Fashion & Design really opens up doors. We are taught valuable lessons and can take the knowledge with us into the luxury industry or on to other career paths!
The lecturers are extremely knowledgeable, along with being motivating and inspiring. This programme is not just academic in nature – it offers hands-on experience of working in the luxury industry. I found an internship with a great agency, Eco-Age that helps companies with their marketing and sustainable strategies. And the partnership with Condé Nast College of Fashion & Design opens up doors – you get opportunities to connect with industry leaders.
I picked this University due to its accreditation and reputation and this programme because I plan to combine my undergraduate degree (multimedia journalism) with fashion marketing.
It has been an amazing experience so far , I’m fascinated by the way this course is being taught and how it’s elaborated with the field trips and workshops.
Where to find us
Kensington Campus
1 St. Alban’s Grove
London
W8 5PN
England
Telephone: +44 (0) 20 7368 8500
