MA in Advertising and Public Relations – Richmond University
  • Tuition Fee

    £7,000 (EU)
    £12,000 (INTERNATIONAL)

  • Duration

    1 Year or 18 months (Full-time)
    2 Years (Part time)

    January and September start dates

  • Accreditation

    Richmond University QAA

    Middle States Commission of Higher Education (US)

  • Location

    Kensington Campus

Programme Overview

Our MA in Advertising and Public Relations is London’s first postgraduate degree bringing together both of these exciting disciplines. US and UK accredited, it is taught in Kensington – a vibrant and prestigious area in central London, close to the hub of these industries.

The programme is taught by experienced practitioners and emphasises professional skills and practical training, preparing students to kick-start exciting and creative careers by taking up internships or immediate work opportunities after completing their degree.

The MA exploits London’s role as a global communications centre, at the forefront of digital innovation, and an unparalleled hub for media, entertainment, celebrity, fashion, sports and where the world’s top advertising and PR professionals work on the world’s most famous brands. Not only can you study in Kensington, a highly desirable location in the heart of London, but many of our students choose to live in our accommodation there.

You’ll have a distinct advantage, being able to study one programme and gain two degrees, from the US and the UK, paving the way for careers on both sides of the Atlantic and internationally. This Master’s programme in Advertising and Public Relations blends practical skills and theoretical knowledge to fast forward your career progression within these industries.

From the word ‘go’, the emphasis is on the practical as you’ll develop and present your creative project. You’ll be able to live and breathe advertising and PR with an optional accredited internship and mandatory research project at the end of the programme, developing your critical thinking skills and gaining invaluable working experience.

The programme also provides in-depth academic insights of the advertising and PR industries, their digital transformation and how they affect consumers and social media audiences worldwide.

Guest speakers, who are leading figures in the advertising and PR world, are invited to share their knowledge and experience with our MA students, ensuring you’ll be aware of emerging industry trends. You could have the opportunity to do some inspiring site visits to some of London’s top communications agencies.

Perfect your digital media skills and learn how advertising and PR fit into the global marketing communications mix. In the second semester, you’ll be able to gain knowledge and skills by choosing electives from a captivating choice of topics, including Celebrities, Marketing and the Media; Entrepreneurship and Innovation Management and Political Communication.

Through our partnership with them, you’ll also have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body –enabling you to attend free networking events and participate in additional online learning.

Are you interested but not sure if you are eligible? We welcome applications from people with all kinds of academic backgrounds and qualifications (usually a first degree in any discipline with a minimum classification of 2.2, Lower Second Class Honours, or its international equivalent) and will also consider people who have relevant work experience. We are always happy to arrange visits, answer questions or talk about the programme. If you’d like more information, please submit our Enquiry Form. Scholarships are available, see our website for more details as well as finance options.

Optional Accredited Internship
The Internship Programme at Richmond integrates industry knowledge with real working experience. Students will be challenged to relate course projects to the workplace, make contacts which may prove valuable to their future employment prospects, and gain confidence in their capabilities, creativity and communication skills. Internships are designed to be both demanding and rewarding. The internship will provide an opportunity to better understand the marketplace, using the skills learned on courses in a real-world setting, as students produce an assessed record of their experiences.

A broad education of this kind equips graduates for a wide range of careers internationally, while enabling them to develop specialist expertise in areas of particular interest.

Top 5 reasons to study Advertising & PR

  • Acquire detailed knowledge of advertising, PR, communications and digital media trends in a one year programme based in central London
  • Develop a global and critical perspective on the thriving, rapidly evolving and competitive global industries of Advertising and PR
  • Increase your employment opportunities in Advertising and PR, either with an optional internship or research project that implies a PR work experience within best companies
  • Learn in a small class setting and benefit from a diverse, multicultural environment as well as from the PRCA membership
  • Specialise in main area of interest from leading academics that consult for advertising agencies worldwide

Modules breakdown

Core Modules & Electives

Fall Semester (12 Credits)

Advertising Practice

Public Relations Practice

Advertising, Public Relations and Journalism in Context

Spring Semester (12 Credits)

Advertising and Public Relations in the Global Marketing Communications Mix

Professional Digital Media Skills

Plus one of the following

Political Communication

Fashion and Luxury Brands and the Media

Celebrities, Marketing and the Media

Entrepreneurship & Innovation Management

International Relations and the Media

Project Management

Corporate Governance

Leadership and Strategic Change

Marketing in a Digital World

International Art Market

Summer Semester (12 Credits)

Internship with Professional Research Project

OR

Extended Professional Research Project without Internship

* subject to availability

  • After you graduate

    Career Paths
    Award winning advertising agencies and PR agencies, WPP Group, Ogilvy & Mather, Saatchi & Saatchi, DDB, OMG Group, MediaCom, Edelman, Dentsu Aegis, Publicis, Mindshare, Racepoint Global, Mischief PR, TBWA, Havas Media

    Further Education
    IAA – International Advertising Association, Advertising Association (AA), London Business School, London School of Economics, CIM, IDM

    Membership
    PRCA – Public Relations and Communications Association. For detailed information please visit the website.

  • Career Support

    We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.

Entry requirements

A first degree in any discipline with a minimum classification of 2.2 (Lower Second Class Honours) or its international equivalent

English Language Requirements (Non Native English Speakers)

Qualification

Postgraduate

Validity Period

IELTS (Academic)

6.0 with 5.5 in Reading, Listening, Speaking and Writing

2 Years

TOEFL IBT

80 with 19 Listening, 20 in Reading, 19 Writing, 22 Speaking

2 Years

Pearson Test of English

60 with 51 in Reading, Listening, Speaking and Writing

2 Years

First, Advanced, Proficiency – taken after January 2015

169 overall (no less than 162 in each component)

No Expiry

Cambridge First: Advantage, Proficiency – taken before January 2015

Cambridge First: Grade A (no less than A in any component)

No Expiry

 

Cambridge Advanced: Grade C (no less than C in any component)

No Expiry

 

Cambridge Proficiency: Level C1 Certificate (no less than C1 in any component)

No Expiry

facebook_circle_color-512twitter_buttoninstagram logo circleyoutube_circle

PRCA - Logo Blue - Partner University

Programme Fact Sheet

Postgraduate Prospectus

Useful Links

For further info contact the Programme Leader:

Simon Goldsworthy

Simon Goldsworthy

Professor of Public Relations and Advertising

What our students say…

I chose Advertising and PR for their creative, yet strategic nature. This course is providing me with the right set of skills to work in these exciting sectors, through stimulating and engaging classes. Working on several group projects has also given me an idea of how these two industries really work. London is a great place for these two sectors and Richmond University has links with many companies for internships. From building an effective CV to sending a final application, they are really helping me a lot!

My tutors are enthusiastic, inspiring and available outside class for support. Their suggestions are always constructive, and it is great to hear from the experience of professionals.

Richmond University attracted me for its American education and international perspective. I’ve met people from the world over, it really is an international University! I was expecting a lot by this experience, but I’m getting even more!

Alessandro SansicaMA in Advertising & PR

Richmond brought me friendships that I hope will last a lifetime and gave me the best year of my life so far. I chose to come to London because I wanted to gain experience abroad. I explored London a lot, went to cultural festivals and made the city my home. Though small in size, I will never forget the cultural diversity Richmond offers; I met people from so many different countries just because of my time there. It didn’t take long to get to know other students, including from different years or courses; everybody was so friendly. It’s easy to get involved in the student life. Richmond created a realistic picture of what to expect when we enter a business life and due to the involvement of a lot of guest speakers in our lectures I feel really well prepared for the future. In addition to my professional knowledge I’ve learnt a lot about myself and that I am able to adapt to different and sometimes even difficult circumstances. Richmond exceeded my expectations and I would definitely recommend it to others, especially to people who feel that personal support is important to them.

Tanja Hilpert MA in Advertising and Public Relations 2014-2015

I decided to study my MA at Richmond as I only wanted to pursue a postgraduate degree if it was practical and relevant to my career, so Richmond was a perfect fit for me.

I’ve really enjoyed writing press releases, creating advertising and PR plans and even presenting, which was scary initially but we did so many presentations throughout the year that by the end, I was really comfortable with it.

I was very fortunate as I did a summer internship with a PR agency who specialise in healthy food and drink and natural beauty brands, where I was able to put what I learned at Richmond to use. In September, they offered me a permanent position as a Junior Account Executive, so it’s worked out brilliantly.

Rhiannon, age 24, from California, USAGraduated with an MA in Advertising and Public Relations, September 2018

Where to find us

Kensington Campus

1 St. Alban’s Grove
London
W8 5PN
England

Telephone: +44 (0) 20 7368 8500