MA in Advertising and Public Relations


Central London Location


Small Class Sizes

Richmond The American University in London

Optional International Internships

Flexible Curriculum at Richmond University

Internationally Recognised Teaching

MA in Advertising and Public Relations

Advertising and Public Relations (PR) are thriving and increasingly competitive industries which offer a growing variety of exciting international employment opportunities.

Programme Overview

Richmond University’s MA in Advertising and Public Relations brings together practical skills and academic work. It is taught at our Kensington Campus in central London, the hub of the Advertising and PR industries.

Practical Content
The MA emphasises practical skills in both advertising and PR from the outset, with students developing and presenting their own bodies of professional work. The practical aspect of the course will culminate in an optional accredited internship and mandatory professional research project, including live PR work and associated advertising materials and, at its end, a critical reflection which will require students to relate their work to wider thinking about these industries.

At the same time the programme provides an in-depth academic examination of the advertising and PR industries, their histories, how they function in the contemporary world and the role they play in international society and economic life – especially in relation to the media, business and the full range of marketing disciplines.

Students examine the issues these industries face and explore different views of both advertising and PR. Students also benefit from a range of optional courses in the second semester of the programme, which enable them to develop knowledge and skills in specific areas of interest.

Optional Accredited Internship

The Internship Programme integrates theory with practice. Students will be challenged to relate classroom situations to the workplace, make contacts which may prove valuable to their future employment prospects, and gain confidence in their capabilities, creativity and communication skills. Internships are designed to be both demanding and rewarding. The internship will provide an opportunity to deploy the skills learned on courses in a real world setting, as students produce an assessed record of their experiences.

Develop skills to assist in career progression
A broad education of this kind equips graduates for a wide range of careers internationally while enabling them to develop specialist expertise in areas of particular interest. By ensuring that they are critical and reflective practitioners it prepares them for challenging leadership roles in a world of diversity and rapidly changing opportunities, in keeping with the university’s wider mission.

Alessandro Sansica

I studied on this programme

I chose Advertising and PR for their creative, yet strategic nature. This course is providing me with the right set of skills to work in these exciting sectors, through stimulating and engaging classes. Working on several group projects has also given me an idea of how these two industries really work. London is a great place for these two sectors and Richmond University has links with many companies for internships. From building an effective CV to sending a final application, they are really helping me a lot!

My tutors are enthusiastic, inspiring and available outside class for support. Their suggestions are always constructive, and it is great to hear from the experience of professionals.

Richmond University attracted me for its American education and international perspective. I’ve met people from the world over, it really is an international University! I was expecting a lot by this experience, but I’m getting even more!

Alessandro SansicaMA in Advertising & PR

Faculty who teach on this programme:

PRCA - Logo Blue - Partner University

Entry Requirements

What are the entry requirements?

A Bachelor’s degree from an accredited institution, or UK first degree with minimum second class honours, or an overseas equivalent as determined by the University. For Masters programmes in the School of Communications, Arts and Social Sciences, a first degree in an appropriate discipline is normally required. Relevant work experience is welcomed and may on occasion be accepted in lieu of a first degree, but is not required.

The language of instruction at Richmond is English, and non-native English speakers are asked to provide IELTS, or Pearson Academic Test of English language examination results as proof of their fluency in written and spoken English. You will need to obtain a score of at least 6.5 overall and a minimum of 5.5 in each element for postgraduate study or Pearson Academic Test of English with 61 overall and 56 in each element.

How to Apply

How do I Apply?

For Masters programmes you may choose one of two application routes:

The Direct Application Form to make a single application to Richmond

UKPASS if you wish to apply to other UK Universities who are part of the UKPASS scheme as well


Find out more about Postgraduate Scholarships

Duration: FT (one year), PT (two years)

  • The programme is recognised in the US via our MSCHE accreditation.

Tuition Fees: 2017/18 & 2018/19 entry per annum, students from:


£7,000 FT

£3,500 PT

Rest of the World


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Postgraduate Prospectus