MA in Advertising and Public Relations – Richmond University
  • Tuition Fee

    £7,000 (EU)
    £12,000 (INTERNATIONAL)

  • Duration

    1 Year (Full-time)
    2 Years (Part time)

    January and September start dates

  • Accreditation

    Richmond University QAA

    Middle States Commission of Higher Education (US)

  • Location

    Kensington Campus

Programme Overview

The MA in Advertising and Public Relations prepares students to kickstart an exciting creative career in advertising and PR industry. The programme is taught in Kensington – the vibrant and prestigious borough of Central London. The city is a hub, at the forefront of digital innovation, disruptive tech and  home for some major advertising companies such as the WPP Group, Ogilvy & Mather, Saatchi & Saatchi, that offers bright students immediate work opportunities or internships after completing their degree.

This US accredited Master’s programme brings together practical skills and extensive theoretical knowledge to equip student with necessary skill set to perform well in their first employment and seek career progression within the industry. The MA is taught at the Kensington Campus in central London, allowing better networking opportunities and convenient proximity to Soho, Holborn, Fitzrovia where most of these agencies are based.

Richmond University is a partner of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body entitling our students to a membership.

Practical Content
The MA helps gain practical skills in both advertising and PR from the outset, with students developing and presenting their creative projects. The practical aspect of the course will culminate in an optional accredited internship and mandatory research project, including PR working experience and a critical approach which will require students to relate their work to wider thinking about these industries.
The programme also provides in-depth academic insights of the advertising and PR industries, their digital transformation and the role they play for consumers worldwide and social media audiences.

Students examine the industries’ digital edge and explore different approaches of both advertising and PR. Students also benefit from a range of elective courses in the second semester, which enable them to gather knowledge and skills in specific areas of interest.

Optional Accredited Internship
The Internship Programme integrates industry knowledge with real working experience. Students will be challenged to relate course projects to the workplace, make contacts which may prove valuable to their future employment prospects, and gain confidence in their capabilities, creativity and communication skills. Internships are designed to be both demanding and rewarding. The internship will provide an opportunity to better understand the marketplace, using the skills learned on courses in a real-world setting, as students produce an assessed record of their experiences.

A broad education of this kind equips graduates for a wide range of careers internationally, while enabling them to develop specialist expertise in areas of particular interest. By ensuring they act as critical and reflective practitioners, it prepares them for challenging leadership roles in a world of diversity and rapidly changing opportunities.

Top 5 reasons to study Advertising & PR

  • Acquire detailed knowledge of advertising, PR, communications and digital media trends in a one year programme based in central London
  • Develop a global and critical perspective on the thriving, rapidly evolving and competitive global industries of Advertising and PR
  • Increase your employment opportunities in Advertising and PR, either with an optional internship or research project that implies a PR work experience within best companies
  • Learn in a small class setting and benefit from a diverse, multicultural environment as well as from the PRCA membership
  • Specialise in main area of interest from leading academics that consult for advertising agencies worldwide

Modules breakdown

Core Modules & Electives

Fall Semester (12 Credits)

Advertising Practice

Public Relations Practice

Advertising, Public Relations and Journalism in Context

Spring Semester (12 Credits)

Advertising and Public Relations in the Global Marketing Communications Mix

Professional Digital Media Skills

Plus one of the following

Political Communication

Fashion and Luxury Brands and the Media

Celebrities, Marketing and the Media

Entrepreneurship & Innovation Management

International Relations and the Media

Project Management

Corporate Governance

Leadership and Strategic Change

Marketing in a Digital World

International Art Market

Summer Semester (12 Credits)

Internship with Professional Research Project


Extended Professional Research Project without Internship

* subject to availability

  • After you graduate

    Career Paths
    Award winning advertising agencies and PR agencies, WPP Group, Ogilvy & Mather, Saatchi & Saatchi, DDB, OMG Group, MediaCom, Edelman, Dentsu Aegis, Publicis, Mindshare, Racepoint Global, Mischief PR, TBWA, Havas Media

    Further Education
    IAA – International Advertising Association, Advertising Association (AA), London Business School, London School of Economics, CIM, IDM

    PRCA – Public Relations and Communications Association. For detailed information please visit the website.

  • Career Support

    We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.

Entry requirements

A first degree in any discipline with a minimum classification of 2.2 (Lower Second Class Honours) or its international equivalent

English Language Requirements (Non Native English Speakers)

IELTS 6.5 with 5.5 in each Listening, Speaking, Reading and Writing
TOEFL (IBT) 87 overall with: Listening 21, Reading 22, Writing 21, Speaking 23
Pearsons Academic Test of English (PTE) 62
Cambridge English: Proficiency – Level C2 or Level C1

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Programme Fact Sheet

Postgraduate Prospectus

Useful Links

For further info contact the Programme Leader:

Simon Goldsworthy

Simon Goldsworthy

Professor of Public Relations and Advertising

What our students say…

I chose Advertising and PR for their creative, yet strategic nature. This course is providing me with the right set of skills to work in these exciting sectors, through stimulating and engaging classes. Working on several group projects has also given me an idea of how these two industries really work. London is a great place for these two sectors and Richmond University has links with many companies for internships. From building an effective CV to sending a final application, they are really helping me a lot!

My tutors are enthusiastic, inspiring and available outside class for support. Their suggestions are always constructive, and it is great to hear from the experience of professionals.

Richmond University attracted me for its American education and international perspective. I’ve met people from the world over, it really is an international University! I was expecting a lot by this experience, but I’m getting even more!

Alessandro SansicaMA in Advertising & PR

Richmond brought me friendships that I hope will last a lifetime and gave me the best year of my life so far. I chose to come to London because I wanted to gain experience abroad. I explored London a lot, went to cultural festivals and made the city my home. Though small in size, I will never forget the cultural diversity Richmond offers; I met people from so many different countries just because of my time there. It didn’t take long to get to know other students, including from different years or courses; everybody was so friendly. It’s easy to get involved in the student life. Richmond created a realistic picture of what to expect when we enter a business life and due to the involvement of a lot of guest speakers in our lectures I feel really well prepared for the future. In addition to my professional knowledge I’ve learnt a lot about myself and that I am able to adapt to different and sometimes even difficult circumstances. Richmond exceeded my expectations and I would definitely recommend it to others, especially to people who feel that personal support is important to them.

Tanja Hilpert MA in Advertising and Public Relations 2014-2015

Where to find us

Kensington Campus

1 St. Alban’s Grove
W8 5PN

Telephone: +44 (0) 20 7368 8500