BA (Hons)
Fashion Management and Marketing
Degree Programme

Core courses

• BUSM 4101 Introduction to Business Management and Marketing

  This module provides a foundational understanding of how businesses operate and effec-tively reach their target markets. Students will explore core management principles and marketing strategies, gaining insights into how organizations create value and build profit-able customer relationships.

• ADPR 4101 Introduction to Advertising, PR and Media

  This course explores fundamental concepts, principles and tools in advertising and public relations, specifically in relation to the broader media industries and the professional con-texts of both disciplines. It traces the history and evolution of advertising and public rela-tions and how they interconnect, as well as investigating the political, economic, social and cultural contexts that they operate within. In examining advertising and PR in practice, it identifies key persuasive and creative aspects and techniques used in these fields, along with the planning and skills used to produce them. It also addresses advertising and PR practices in relation to contemporary issues and developments, including criticisms of the industries’ role and a range of ethical debates.

• FASH 4101 Business of Fashion

  This module provides a solid foundation in the basics of the global and fast-paced fashion industry. It provides an overview of the industry and the potential career paths in fashion, retail and associated industries. It introduces the fundamental tools to understanding fash-ion such as marketing theory, analysis of fashion customers and their needs, branding, the marketing mix and the importance of market research and trend analysis. The module also explores the implications of ethical and sustainable practices in the fashion industry.

• LIBA 4301 Academic Research and Writing (Complete L4 Academic Literacies required course)

  This course is designed to develop students’ critical research and writing skills to be effec-tive in the academic and professional world. It focuses on principles of good scholarship and academic practice that will be required throughout university study and in a future profes-sional work environment. These skills are enhanced throughout the course. Upon comple-tion of this course, successful students will become confident in using available resources to produce well-researched writing that demonstrates critical engagement with a self-selected research topic.

Choose one L4 Arts/Humanities course from the following:

• COMM 4103 Introduction to Intercultural Communication

  Reflecting strongly the University’s mission of unity in diversity, this course provides theo-retical and practical understanding of the role communication plays within and between cultures to build cohesion and/or create division. It provides students with a strong sense of their own complex cultural identities before moving on to teach them the theories underly-ing the study of International Communication. There will be opportunities for practical ap-plications of these theories in case studies, simulations, and project work.

• COMM 4102 Introduction to Content Creation

  This practical course introduces students to key aspects of contemporary media production through the creation of their own podcasts, short film and photographic essay. It focuses on the key skills of photography, audio and visual recording and editing using industry standard hardware and software. Students will learn and develop practical skills offering the oppor-tunity to demonstrate creativity across a range of visual and sonic mediums. They will also be introduced to the history of visual and sonic media (alongside contemporary examples of professional work) and learn key strategies (such as media skills audits) to identify and plan practical work.

• ARTS 4101 History of Arts and Visual Cultures

  Throughout history and across cultures, humans have always translated and projected their own natural, social and religious environment into images and artifacts. This course aims to explore the making, display, meaning and impact of images and artifacts within specific cultural and societal settings until the end of the 19th century. This course intends to focus on the analysis of objects, artifacts, images, photography, film, advertising and fashion that still shape our knowledge of the past and, therefore, the present. Students will also explore the differing nature and characteristics of art history and visual culture, learn basic princi-ples of visual analysis and semiotics, and discuss fundamental ideas such as those of Can-on, Tradition, Perceptions and Representations. Learning in the classroom will be integrated through ad-hoc specialist guest lectures and visits to the extensive international collections of London museums, galleries and archives.

• COMM 4101 Introduction to Communication and Media

  The course provides a comprehensive introduction to the evolution of mass media and communication in a constantly changing global landscape. Starting by looking at how this has evolved from physical forms such as print and broadcast to digital forms such as differ-ent iterations of the internet, social media and the use of AI. This will incorporate both pro-duction and consumption of media within industries such as advertising, public relations, journalism, television, film, music and gaming. Important contemporary issues will be ad-dressed alongside recent events and tools and theories to understand these issues will be applied in order to develop student’s media literacy. This will also be applied to complex topics that circumvent the media and communication world such as media ownership.

• LANG 4101 Korean Language and Culture 1

  This is an introductory course to Korean language and culture with an emphasis on oral communication in everyday situations and contemporary South Korean culture and society. This course introduces fundamental communication skills including the Korean alphabet and character construction, pronunciation, vocabulary, and essential speech patterns. It also ex-plores contemporary South Korean popular culture with the aim to develop a keen aware-ness and broad understanding of how the Korean culture relates to the language.

Choose one L4 Social/Behavioural Sciences course from the following:

• ECON 4101 Introduction to Economics and Finance

  This module provides students with an introduction to various economic and financial con-cepts, demonstrating how these can be applied to better comprehend the world around them. It enhances students' understanding of the external factors that influence businesses, as well as financial aspects that are significant within a business context. It starts with an understanding of economic thought and development, and it expands on modern economic and financial issues the firms face. It is a solid foundation course for the basic ideas and applications of economics and finance.

• POLS 4102 Modern Political Thought

  This course provides students with an introduction to modern political thought as it devel-oped in the Western World. It critically examines concepts at the core of political life, in-cluding freedom, equality, power, difference, and the state. The origins of political ideolo-gies are discovered and explored through the study of major authoritarian, liberal, radical and conservative political thinkers from the C15th onwards, such as Machiavelli, Hobbes, Locke, Rousseau, Burke, Wollstonecraft, Marx, J.S. Mill, and Nietzsche.

• INTR 4101 Introduction to International Relations

  This course introduces students to both the study of International Relations (IR) and key is-sues in contemporary global politics. Conflict, cooperation, and power are unpacked and ad-dressed while the course introduces and reflects on the fundamental approaches, concepts, and theories used in the discipline. Issues to which these are applied then include migra-tion, the relationship between humans and the environment, terrorism, security, and disin-formation. Throughout, different actors, institutions and ideas are engaged with as the course assesses contemporary global politics through an array of contemporary case stud-ies.

• PSYC 4101 Introduction to Psychology

  This course introduces students to the major areas within the psychology discipline, through current empirical research and theoretical debate. Students discover how psychological re-search is conducted and how research findings can be applied to understanding human be-haviour. Topics include scientific methodology in psychology, and key contemporary areas of research, such as biopsychology, brain functioning; sensation and perception; evolutionary theory, development, personality, memory, consciousness, stress, psychological disorders, language, learning and social psychology.

• ENTR 4101 Introduction to Entrepreneurship

  This module is designed to provide students with a foundational understanding of the en-trepreneur as an ‘agent of change’ within business and society. Students will develop knowledge around the role of entrepreneurs, the history of entrepre-neurship, and the personal dynamics that lead people to embark upon an entrepreneurial journey. Students will be introduced to key entrepreneurial processes such as idea generation, idea evaluation, and idea execution. They will then explore different types of entrepreneurships, such as: apprenticeship, innovative entrepreneurship, corporate entrepreneurship, franchi-see entrepreneurship, and social entrepreneurship. The course will conclude by looking at the role of entrepreneurial ecosystems. This module will emphasise active learning involving case studies, simulations, and practi-cal exercises. At the end of the course, students will be better placed to decipher whether they themselves wish to embark on an entrepreneurial path.

Choose one L4 Data/Numeracy course from the following:

• MATH 4101 Probability and Statistics

  This course in probability and statistics includes theoretical and applied approaches which are primarily designed for business, data science, social science and psychology majors. The course coverage will include: descriptive statistics, elementary probability theory, random variables and expectations, discrete probability distributions (Binomial and Poisson distribu-tions), continuous probability distribution (Normal distribution), sampling distributions, es-timation and hypothesis testing about the mean and proportions of up to two populations, Chi-square tests, One-way ANOVA and F Distribution, linear, multiple and non-linear re-gression and Non-parametric methods. SPSS lab sessions will be included targeting appli-cations of statistical concepts to business, data science, social science and psychology. All practical work will be produced using SPSS statistical software.

• DATA 4301 Data Literacy

  This course Introduces the concept of data analytic cycles and their role in data analysis. Users will learn why data is important and explore how data is quantified to understand trends and patterns of data structure. They will understand types of data and include rele-vant statistical metrics and parameters used to describe data patterns and help to explain societal patterns and measure behaviour. Students will use primary tools for analysing ex-ploring data analysis, learn about and the statistical processes underpinning this analysis, this will encourage wide-ranging debates about the ethical, sustainability and social impli-cations of data analysis.

Choose one L4 Science course from the following:

• COMP 4101 Introduction to Programming

  This course provides the fundamentals of object-oriented programming. This will include usage of variables, objects, classes; assignment and control through statements, loops, functions, procedures, interaction between objects and inheritance. This course may intro-duce any current specialists programming topics, eg. programming for mobile applications.

• ENVR 4103 Introduction to Environmental Science

  This course covers environmental science topics such as global warming/climate change, ozone depletion, acid rain, pollution, population issues, energy issues, land and water is-sues, and an introduction to environmental ethics. All topics are addressed from scientific, economic, politico-sociological and ethical standpoints. An awareness and appreciation of global, local, and personal environmental problems are developed, together with the impli-cations of possible solutions. The concept of interrelatedness is a unifying theme through-out the course. Students are encouraged to become aware of/develop an understanding of their own environmental identity.

• ENVR 4101 Earth Systems Science

  This course introduces the major concepts studied in Earth System Science, addressing the Earth’s origins and evolution as an active planet within the solar system. The fundamental processes and interrelationships between the atmosphere, oceans, biosphere and litho-sphere are investigated to serve as a basis for understanding natural systems, particularly near or at the Earth’s surface, and the ways in which human activities impact those sys-tems. There is mounting concern about global warming, biodiversity, energy and sustaina-ble development, all of which if not governed poses a threat to the delicate balance of the Earth system. Thus the need to understand the Earth as an interrelated system is more so than ever before.

• ENVR 4102 Ecology and Conservation

  This course provides an examination of the principles of ecology and their application to conservation. Students will explore the complex relationships between organisms and their environments, including population dynamics, species interactions, ecosystems, biodiversi-ty, and natural/anthropogenic causes of species’ decline and extinction. The course covers key topics such as habitat destruction, climate change, invasive species, and conservation strategies at local, regional, and global scales. Special emphasis is placed on understanding and addressing the threats to biodiversity and developing practical solutions for conserva-tion. Through case studies students will gain the skills necessary to critically evaluate con-servation challenges and design effective conservation strategies.

• PSYC 4302 Biological Basis of Human Behaviour

  Exposes students to the relationship between biology and behavior. Students are expected to assess critically the extent to which biological explanations can be used to understand or explain human behavior. Topics covered include the nervous system, brain, emotion, vision, attention, sleep and motivational behavior, as well as psychopathology (for example lan-guage, eating, perceptual and memory disorders). In addition, the course also looks at dis-cusses ethical issues in psychological research related to neuroscience.

Core courses

• FASH 5101 Fashion Marketing and Retail

  This course provides a comprehensive exploration of the dynamic fashion industry, focusing on key marketing strategies, consumer behaviour and retail marketing. With a particular emphasis on sustainable fashion, students will learn how to develop brand identities, exe-cute fashion marketing campaigns and analyse emerging trends. The course includes prac-tical elements, such as visits to leading fashion brands and exhibitions in London. Students will also gain theoretical knowledge and practical understanding of retail operations, in-cluding fashion buying, merchandising and retail futures. Ideal for those aspiring to careers in fashion marketing, brand management, buying, merchandising or retail leadership.

• MARK 5101 Marketing Psychology and Consumer Behaviour

  This module develops understanding and application of interplay between psychology, mar-keting, and consumer behaviour. Using a variety of resources, including from the Chartered Institute of Marketing, students will explore the psychological processes that influence how consumers perceive, interpret, and respond to marketing stimuli. By understanding these underlying mechanisms, students will gain valuable insights into how to develop effective marketing strategies that resonate with target audiences and drive desired behaviours. The module will cover key topics such as perception, motivation, learning, attitudes, decision-making, and the influence of social and cultural factors on consumer choices.

• BUSM 5102 Global Supply Chain and Distribution

  Using case studies from such as fashion, food and FMCG this course provides a comprehen-sive understanding of global supply chain management and distribution strategies The course has a focus on the integration of operations management principles. Students will explore the complexities and challenges of managing supply chains across international borders, including sourcing, procurement, logistics, and distribution. The course emphasizes the impact of globalization, technology, sustainability, and operational efficiency on supply chain performance.

• FASH 5102 Fashion Product Development

  This course provides a comprehensive understanding of the fashion product development process, from creative concept to consumer product. Students will develop skills in market research, trend cycle analysis alongside design development, production planning, and manufacturing processes. The course combines theoretical knowledge with practical appli-cations and an understanding of sustainable issues to prepare students for careers in the global fashion industry.

• BUSM 5301 Research Methods and Skills for Business and Enterprise (Complete L5 Research Methods required course)

  This course provides an overview of how research in business, economics, finance and mar-keting can be conducted. Topics covered include research philosophies, critical literature review, research design and quantitative and qualitative data collection and analysis. This course equips students with research skills and prepares them for their Senior Projects.

Choose one L5 Service-Learning course from the following:

• LIBA 5301 Service Learning: Global Citizenship and Migration

  This course helps students make a real difference in the world. Service Learning as experi-ential learning combines community service with academic study. This course will apply service-learning to the theoretical, political and sociological concep-tions of citizenship and their limitations. Students will work on live projects and challenges to address real-world issues and critically reflect on their role as agents in communities and as legal and social citizens. Skills will be gained from working on a project with charities, NGOs, or non-profit organisations on citizenship concepts which will enable the student to critically reflect through service-learning. This course builds professional, entrepreneurial and personal skills to engage with a variety of stakeholders. This course is underpinned by JEDI approaches to justice, equality, diversity and inclusion across the global community.

• LIBA 5302 Service Learning: Leadership in a Globalised World

  This course helps students make a real difference in the world. Service learning as experi-ential learning combines community service with academic study. This course will apply service learning to global challenges and how to be a leader that cre-ates positive change. Students will work on live projects and challenges to address real-world issues. Students will learn how to lead and work with diverse teams to make a posi-tive impact. Skills will be gained from working on a project with charities, NGOs, or non-profit organisations on citizenship concepts which will enable the student to critically re-flect through service-learning. This course builds professional, entrepreneurial and personal skills to engage with a variety of stakeholders. This course is underpinned by JEDI approach-es to justice, equality, diversity and inclusion across the global community.

• LIBA 5303 Service Learning: Sustainability and Society

  This course helps students make a real difference in the world. Service learning as experiential learning combines community service with academic study. This course will apply service learning to the theoretical, political and sociological conceptions of citizenship and their limitations. Students will work on live projects and challenges to ad-dress real-world issues and critically reflect on their role as agents in communities and as legal and social citizens. Skills will be gained from working on a project with charities, NGOs, or non-profit organisations on citizenship concepts which will enable the student to critically reflect through service-learning. This course builds professional, entrepreneurial and personal skills to engage with a variety of stakeholders. This course is underpinned by JEDI approaches to justice, equality, diversity and inclusion across the global community.

• LIBA 5304 Service Learning: Digital Collaboration

  This course helps students make a real difference in the world. Service-Learning as experiential learning combines community service with academic study. This course will apply service-learning to the production of digital work engaging with organiza-tions and communities outside of the university. It equips students to identify the ranges of opportunities for innovation and employment that digital skills offer. Students will work on live projects and challenges to address real-world issues and critically reflect on their role as agents in communities and as legal and social citizens. Skills will be gained from working on a project with charities, NGOs, or non-profit organisations on citizenship concepts which will enable the student to critically reflect through service-learning. This course builds professional, entrepre-neurial and personal skills to engage with a variety of stakeholders. This course is underpinned by JEDI approaches to justice, equality, diversity and inclusion across the global community.

Plus two Level 5 electives from across the curriculum. These can be selected to support a minor in an area outside of your subject discipline.

Core courses

• FASH 6102 Fashion and Luxury Brand Management

  This course provides a comprehensive understanding of the principles and practices involved in creating and managing successful fashion and luxury brands in a dynamic global market-place. It covers the unique characteristics of the fashion and luxury sectors, including brand positioning, consumer behaviour, marketing strategies, and the challenges and opportuni-ties presented by a global marketplace. It also explores the environmental and social im-pact of fashion and brands, the rise of sustainable luxury, the potential of new technological innovations and emerging business models. Students will explore case studies of successful brands and learn how to develop and implement effective brand management strategies gaining skills and knowledge for a career in fashion and luxury.

• FASH 6101 Ethical and Sustainable Fashion

  This course delves into the ethical considerations within the fashion industry, examining changes in practices, communication, consumerism, and the diverse stakeholders in the supply chain towards sustainability. Students will gain an overview of ethics and sustaina-bility in the fashion industry, from textile fibre production to the globalisation of fast fash-ion. The course addresses the increasing consumer demand for ethically produced fashion items and the needs of stakeholders seeking sustainability in creating shared value. Ethical sourcing is becoming the norm, transforming fashion production and consumerism.

• MARK 6102 Integrated Marketing Communications

  In today's dynamic media landscape, effective marketing requires a holistic approach that seamlessly integrates traditional and digital channels. Integrated marketing communica-tions (IMC) encompassing both traditional (advertising, OOH, PR, sponsorship, events etc) and digital marketing (social media, SEO and SEM, websites, email, experiential, influenc-ers, AR etc) equips students with the knowledge and skills to develop and execute success-ful marketing strategies across various platforms. Course material will draw from a blend of theory, tools, media campaigns, case studies, and contemporary brand examples.

• BUSM 6110 Senior Project

  The senior project forms the culmination of a student’s studies in their major. The project requires a significant level of independent enquiry and research. It can investigate a real world, situation, problem or business opportunity related to the degree major. The project may test a hypothesis, investigate an issue in a narrative inquiry, or develop a real-world case study on a relevant topic. The investigation may use quantitative and/or qualitative research approaches. The project may contain primary research once ethical ap-proval has been gained. Students will be guided by their supervisor and conduct individual research work on an agreed topic. The supervisor will facilitate the process through regularly scheduled meet-ings. The nine timetabled hours will be used as refreshers of research skills, peer-coaching, and the presentation of the students’ work. In developing a real-word business or economic project the student will gain practical in-sights and knowledge of relevant industries and employment fields.

Plus EITHER:

• BUSM 6401 Business Internship

  The internship in business is a student work placement that aims to provide students with experience working within the business sector. Students will develop the intellectual, pro-fessional, and personal skills that will enable them to function well in a culturally diverse working environment. All internships are supervised by faculty and aim to bridge the transi-tion from an academic into a professional environment. This experience should also assist students to help them determine their career goals. During the internship, the staff of the Internship Office and a faculty supervisor work closely with each student to ensure that the placement is a successful one. There is also an integration of the work supervisor input in co-creating some aspects of this course. This course embeds the UN SDGs 12, 9 and 16 by placing emphasis on responsible production and consumption (SDG 12), ethical behaviour (SDG 16) and entrepreneurial innovation (SDG 9).

Or TWO of the following Major Options:

• BUSM 6102 Project Management Skills and Methods

  This module provides a comprehensive overview of programme management principles, processes, and techniques. Students will develop the knowledge and skills necessary to ef-fectively manage complex programmes within a variety of organizational contexts. Con-temporary project management methods will be explored. The module emphasizes the strategic alignment of programmes with organizational objectives and the importance of stakeholder engagement, risk management, and benefits realization. Furthermore, it ex-plores a range of programme management methodologies, equipping students with the ability to select and apply the most appropriate approach for diverse project scenarios.

• ENTR 6101 Business Creativity

  This course develops the practical and creative skills of envisioning and identifying business opportunities. The course explores a range of approaches that support business ideation, from behavioural habits like questioning and noticing to cognitive techniques like systematic search, concep-tual combination, analogical reasoning, and user perspective taking. Through this course, students will develop an awareness of the importance of innovation and creativity at the fuzzy front end of business processes. They will understand how business opportunities emerge at the confluence of contingency, prior knowledge, and individu-al cognitive processes. They will further understand the background importance of personal emotions and affect, alongside the external enablers (circumstances) of the time, to the wider ideation process. Across its content, this course will emphasize active learning involving case studies, simula-tions, and practical ideation exercises. At the end of the course, students will be better placed to undertake both product innovation and entrepreneurial idea generation.

• ENTR 6102 Entrepreneurship: Skills and Methods

  This module provides a critical examination of key entrepreneurial methodologies and frameworks underpinning successful entrepreneurial ventures in today's dynamic business environment: an intersection between an entrepreneurial mindset, processes and technolo-gy. The course will explore methodologies such as Lean Startup, Business Model Canvas, De-sign Thinking, and Disciplined Entrepreneurship. Students will develop a theoretical and practical understanding of these approaches, analyzing their application in diverse contexts. Through case studies and practical exercises, students will gain the skills to navigate the challenges of launching and scaling new ventures.

• BUSM 6101 Managing the International Business Environment

  This course provides a managerial perspective into the structure and operations of multina-tional corporations (MNCs) in the global business environment. It focuses on the economic, sociocultural, technological, political, legal, financial, and ecological environment in which international business takes place within which strategic and functional issues are studied from the MNC’s perspective. Special attention is paid to the MNC as a responsible global business. This course embeds the UN SDGs 13 and 16 by placing emphasis on climate regu-lations (SDG 13) and developments internationally and dwelling on transparency rankings internationally (SDG 16).

• MARK 6103 Creative Marketing Strategies

  This course provides a practical and in-depth exploration of marketing planning and strategy within a contemporary business context. Students will develop a comprehensive under-standing of the key principles and techniques involved in creating, implementing, and eval-uating effective marketing plans. The module emphasizes a hands-on approach, enabling students to apply theoretical knowledge to real-world scenarios through case studies, simu-lations, and a student-led marketing project.

• MARK 6101 Digital Marketing and Social Media

  The course will provide students with the marketing theory, practical skills, tools and tech-nologies to create effective 360 digital marketing campaigns. The module will explore key definitions and best practice for the tools, channels and platforms including SEO, social media marketing, email marketing and data analytics that engage audiences and drive sales. It will demonstrate how to create plans, set objectives, design campaigns and evalu-ate their success. It will also explore key current trends such as influencer marketing and the adoption of innovative tools such as AI, AR, and VR in the creation and dissemination of campaigns and will cover issues that digital marketers need to consider such as responsible and sustainable marketing and the use of technology to deliver business goals.

• BUSM 6103 Sustainable Strategic Management

  Building on long established models of strategic management the course focuses on stra-tegic analysis, planning and implementation in the light of current interest in sustainability and ESG values. Early lectures outline the basic strategic analysis models and case study analyses relate to both the firm's internal operations and the environment in which it oper-ates. The course culminates in embedding the principles of ESG and the triple bottom line into future strategic planning.

• BUSM 6104 Leadership and People Management

  This module provides a critical exploration of leadership in the context of managing people and talent within organizations. Students will develop a deep understanding of contempo-rary leadership theories and their application to the challenges of attracting, developing, motivating, and retaining talent in a rapidly changing world. The module emphasizes the importance of diversity and inclusion, ethical leadership, and social responsibility in creating a high-performing and sustainable workforce. Through real-life examples, case studies, and interactive discussions, students will gain the knowledge and skills necessary to lead effec-tively in today's complex and dynamic business environment.

• ADPR 6101 Creative Campaigns in Advertising and PR

  This course focuses on the development and execution of creative campaigns in advertising and public relations. Students will learn to apply advanced concepts and techniques to cre-ate impactful campaigns that resonate with target audiences. It builds upon earlier study of advertising and PR and requires students to examine and discuss campaigns involving adver-tising and PR and to present their own ideas for a fully-fledged campaign bringing together both disciplines. This will include the critical examination and evaluation of past campaigns in a variety of contexts and the planning, pitching and discussion of ideas for campaigns of the students’ own devising.

• COMM 6102 Creative Collaboration

  In this practice orientated course students will work together as a group to develop a body of work making use of their individual academic, communicative and technical skills (visual, sonic, journalistic, graphic), while developing and practicing collaborative skills. It will en-gage students with a broad historical, practical and theoretical appreciation of what it takes to work in the 21st century media and art world. Making use of London as a ‘second class-room’, the course will involve analyses of art and media spaces and trips to a collection of creative organizations; these include not for-profit arts institutions and media centres, as well as commercial galleries, auction houses, art fairs, recording studies, news-rooms. Students will engage with current discourse related to curatorial practices, man-agement skills, the international art market, arts policy, as well as the educative, social, and regenerative potential of working within the arts.

Plus one elective of your choice, which may support a minor.