BA Degree in Fashion Management and Marketing

BA Degree in Business Administration: Fashion Management and Marketing

"The fashion marketing and management program offers interesting classes regarding the fashion industry and entering the business world, and the professors are great for making themselves available for extra support in classes and finding internships.">Margaret McKinney - Fashion Management & Marketing

BA Degree in Fashion Management and Marketing

Fashion Management and Marketing tells you all that there is to know about the world of business in relation to fashion and retailing, while allowing you to develop a strong grasp of several other relevant areas such as accounting, finance, economics and operations.

Courses in exciting areas such as fashion communication, fashion retailing and fashion product development are also available, allowing you to really broaden your knowledge of the sector.

Reasons to study here

  • Gain a great insight in to the industry and global experience, through internship opportunities in places such as London, Beijing, Shanghai, Bangalore, Mumbai, Cape Town, Florence or Rome
  • Benefit from strong links in business and marketing
  • Learn about the psychology of the consumer’s relationship with luxury brands
  • Develop skills in trend-spotting, by applying the principles of fashion buying and merchandising
  • Learn how to identify the true value proposition of the products and services offered by a business
  • Conduct market research applying the methodologies learnt
  • Gain access to top graduate schools in the UK, USA and elsewhere


I go to the University of Rhode Island at home, and I chose London because I am a Fashion Major, Theatre Minor wanting to do costuming in the future. London has a large theatre scene, as well as a history in fashion that dates back to the pioneering of tailoring. I wanted to make sure I was getting the best of both worlds.

I interned at couturier Suzie Turner and while I was there I learned how high end couture dresses are assembled. I learned the proper way to embellish such high-end garments, as well as being able to witness the design process in the studio. As I want to be a costume designer, any new skillset picked up in terms of fashion, assembly, or sewing is one more thing I can use to improve my own designs and clothing. The knowledge I gained from seeing what types of materials were used will help me when I’m making those choices later in life, and I can use the physical technique of embellishment I learned in the studio on my own pieces.

I have loved the environment of my internship the best. Suzie Turner was an absolutely amazing person to work for, making sure to also get her intern’s opinions on pieces. She and my supervisor were both so approachable that coming into work and spending the day sewing, chatting, and listening to the radio didn’t feel like work at all. Plus we were making such beautiful dresses!

Mikayla Reid
Mikayla ReidFashion Design Intern at Suzie Turner, Spring Semester 2014

I had always wanted to study fashion and be able to travel and see new places, so Richmond is the perfect setting for my studies. The fashion marketing and management program offers interesting classes regarding the fashion industry and entering the business world, and the professors are great for making themselves available for extra support in classes and finding internships.
I was excited to start the program and get to know others who are interested in the same things as me from all over the world, and while I am new to the program it has given me a great foundation for business and expanding my studies further into the fashion industry. I am looking forward to my next two years here at Richmond and how being in the fashion marketing and management program will help build my future.

Margaret McKinney
Margaret McKinneyBusiness Administration: Fashion Management & Marketing BA

I was a Showroom Intern at Modus Publicity and have not previously worked in either the fashion or public relations industries, so my internship has taught me Modus’ role in both. We serve to get press coverage for our clients, so it is important to maintain a showroom that highlights our clients to prospective stylists and magazine editors.

I have learned how to merchandise our showroom, book in new samples from clients, return samples that were sent to press and I have so much more to learn! In addition, because there are so many international employees in the office, this internship has definitely enhanced my cross-cultural communication skills.

I am unsure of what I want to do when I graduate, so even though I may not work in the fashion industry, these skills are certainly helpful for a career in whatever I may choose. The communication skills I have learned are so valuable and are something I could not have learned in my small hometown in Ohio. Dealing with the press and clients are something that all public relations agencies do, so that knowledge can be used in future employment.

Seth Lawrence
Seth LawrenceShowroom Intern at Modus Publicity, Spring Semester 2013

It’s not just about study, this is your story

Studying abroad

Whether you’re studying in another country, or studying here at the university in London, with Richmond University you have the opportunity to study abroad. That could mean trying out university in London for a semester to a year, studying overseas at any of our partner locations across the world, or taking part in a world internship – designed to give you the experience you need to complement your programme.


We offer career support and advice throughout your studies (through the Careers & Internships Office), doing everything we can to make sure you stand out from the crowd when you graduate. Just by taking part in a liberal arts degree, you’re learning a wealth of transferable skills, including learning to adapt to the working climate – essential criteria employers look for. You could also benefit from work experiences and internships as part of your programme; giving you an extra advantage at the start of your career.

Post graduation

In the workplace

  • BHP Billiton
  • Citigroup
  • Ernst and Young
  • KPMG
  • United Nations

Graduate School

  • Harvard Kennedy School
  • London School of Economics and Political Science
  • SOAS, University of London
  • The MIT Sloan School of Management
  • University of Toronto

BA Degree in Fashion Management and Marketing is currently validated by The Open University.

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Graduates from this programme are eligible to receive a Chartered Management Institute (CMI) Award in Management & Leadership

UCAS course code: NW52

Full Time 3-4 Years
(subject to credit transfer- please note that most non-US students are eligible)

Contact our admissions team for more details

4 Year Full Time
(including one year QCF Level 3)

When: Starting Fall 2017/ January 2018

Where: Come to the Richmond Campuses in London and have the opportunity to study in any of our partner campuses in America and Italy.

Tuition Fees: 2017/18 & 2018/19 entry per annum, students from:





Rest of the World


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You may also be able to get help with fees through one of our scholarships.

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