UCAS CODES: P300 – 4 YEARS
Degree
BA (Hons)
UK & US Degree
Duration
3 or 4 Years
Tuition Fees
UK – £9,250
EU, INT & US – £17,500
Scholarships
Option to fast-track your degree: complete the UK/US four-year degree in three years.
Richmond is the only university in the UK where the degree programmes are based on the US educational approach, which takes four years to complete. However, with our new programme structure students can complete it in three years. Applicants can leverage their A Levels or equivalent qualifications to fast-track their degree, often completing it in just three years. For example, UK A Levels grades BBC-BBB and above are counted as credits for the first year of the degree. Please check the Entry Requirements section for more information.
With our unique American liberal arts and UK combined approach to teaching, our undergraduate degrees ensure students receive a well-rounded learning experience, nurturing critical thinking, effective communication, and problem-solving skills. Students explore diverse perspectives and develop a broad understanding of the world, preparing them for a variety of career paths.
Students will take the following degree paths based on their previous qualifications achieved. There are three different paths to achieve the degree.
In a world where information is at our fingertips and media shapes our everyday lives, understanding the power of communication has never been more important. Our BA (Hons) Communications and Media Studies programme at Richmond American University London equips you with the knowledge and skills to navigate and influence the ever-evolving media landscape.
Whatever the platform, media is at the centre of our daily experience and the ways in which we communicate with each other.
The degree programme will introduce you to a range of theories and research exploring the role of the media in society. You will also learn practical skills to equip you for an exciting career in media, including radio and video production, digital and social media, journalism, public relations, branding, marketing and more, learning from experienced industry professionals and leading academics.
Whether you would like work in social media, an independent film streaming service or an international media agency, this degree will provide you with the communication, research, writing and critical thinking skills which are valuable to employers in any industry.
In the American liberal arts tradition, you’ll choose courses from across various subject disciplines. This multidisciplinary approach ensures you develop a well-rounded perspective, sharpening your critical thinking and analytical abilities, which are essential in the modern job market. It also enriches your personal and intellectual development, fostering a deeper understanding and appreciation of communications and media.
You’ll be studying in small class sizes with students from all over the world, guaranteeing interesting and lively debate. Guest lecturers will be invited to speak to BA Communications and Media Studies students, providing their insight and experience in the communications world.
In the last two years of this programme you’ll be specialising in Media Studies in all its diversity, studying topics such as Visual Storytelling, World Visual Cultures and Contemporary Issues in Global Media.
A highlight of the final year is the L6 Senior Project, a double-credit course where you’ll undertake an in-depth research or creative project that showcases your skills and knowledge. You can also choose to gain hands-on experience through a double-credit internship with a media organization.
Through our partnership with them, you’ll have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body, which organises training, conferences and events for communications professionals.
This programme combines both theory and practice, providing excellent preparation for a career in the media and, being based in London, is home to many world-leading media organisations.
As with all Richmond programmes, you’ll earn both a UK and US degree, enhancing your global career prospects.
TBC text
This practical course introduces students to key aspects of contemporary media production through the creation of their own podcasts, short film and photographic essay. It focuses on the key skills of photography, audio and visual recording and editing using industry standard hardware and software. Students will learn and develop practical skills offering the oppor-tunity to demonstrate creativity across a range of visual and sonic mediums. They will also be introduced to the history of visual and sonic media (alongside contemporary examples of professional work) and learn key strategies (such as media skills audits) to identify and plan practical work.
The course provides a comprehensive introduction to the evolution of mass media and communication in a constantly changing global landscape. Starting by looking at how this has evolved from physical forms such as print and broadcast to digital forms such as differ-ent iterations of the internet, social media and the use of AI. This will incorporate both pro-duction and consumption of media within industries such as advertising, public relations, journalism, television, film, music and gaming. Important contemporary issues will be ad-dressed alongside recent events and tools and theories to understand these issues will be applied in order to develop student’s media literacy. This will also be applied to complex topics that circumvent the media and communication world such as media ownership.
Reflecting strongly the University’s mission of unity in diversity, this course provides theo-retical and practical understanding of the role communication plays within and between cultures to build cohesion and/or create division. It provides students with a strong sense of their own complex cultural identities before moving on to teach them the theories underly-ing the study of International Communication. There will be opportunities for practical ap-plications of these theories in case studies, simulations, and project work.
This course is designed to develop students’ critical research and writing skills to be effec-tive in the academic and professional world. It focuses on principles of good scholarship and academic practice that will be required throughout university study and in a future profes-sional work environment. These skills are enhanced throughout the course. Upon comple-tion of this course, successful students will become confident in using available resources to produce well-researched writing that demonstrates critical engagement with a self-selected research topic.
Throughout history and across cultures, humans have always translated and projected their own natural, social and religious environment into images and artifacts. This course aims to explore the making, display, meaning and impact of images and artifacts within specific cultural and societal settings until the end of the 19th century. This course intends to focus on the analysis of objects, artifacts, images, photography, film, advertising and fashion that still shape our knowledge of the past and, therefore, the present. Students will also explore the differing nature and characteristics of art history and visual culture, learn basic princi-ples of visual analysis and semiotics, and discuss fundamental ideas such as those of Can-on, Tradition, Perceptions and Representations. Learning in the classroom will be integrated through ad-hoc specialist guest lectures and visits to the extensive international collections of London museums, galleries and archives.
This course explores fundamental concepts, principles and tools in advertising and public relations, specifically in relation to the broader media industries and the professional con-texts of both disciplines. It traces the history and evolution of advertising and public rela-tions and how they interconnect, as well as investigating the political, economic, social and cultural contexts that they operate within. In examining advertising and PR in practice, it identifies key persuasive and creative aspects and techniques used in these fields, along with the planning and skills used to produce them. It also addresses advertising and PR practices in relation to contemporary issues and developments, including criticisms of the industries’ role and a range of ethical debates.
This course explores film as a medium across cultural and historical contexts. It covers films in its varied form, from the first projections in the late 19th century to online distribution today. Using examples of noteworthy films, it takes an introductory examination of the most important film theories and concepts, in the process examining how ideologies and meanings are imbedded in this vibrant medium.
This course introduces students to key skills required for contemporary filmmaking in its various contexts. Students will experience working as part of a crew within a group, and be introduced to essential tools including video cameras, tripods and professional editing software. Using these tools, students produce short videos in response to specific briefs that each introduce different aspects of the filmmaking processes. By looking at noteworthy examples of other films, students are also introduced to the breadth of contemporary filmmaking practice and gain a basic introduction to relevant theoretical concerns.
This course surveys ancient cultures from the Bronze and Iron Ages, introducing students to the rich diversity of early civilisations and the parallels in their development. Students will explore how politics, religion, art, trade and beliefs influenced these civilisations, shaping their societies and cultures. Through analysis of both material and textual evidence, stu-dents will learn to engage critically with primary and secondary sources, enhancing their understanding of key historical processes, including the rise of states, the formation of em-pires and constructions of identity in the ancient world. The course will emphasize the study of early state formation, trade networks, and cross-cultural interactions, while fostering critical thinking and skills of historical analysis.
This is an introductory course to Korean language and culture with an emphasis on oral communication in everyday situations and contemporary South Korean culture and society. This course introduces fundamental communication skills including the Korean alphabet and character construction, pronunciation, vocabulary, and essential speech patterns. It also ex-plores contemporary South Korean popular culture with the aim to develop a keen aware-ness and broad understanding of how the Korean culture relates to the language.
Rich World, Poor World provides students with an introduction to development studies, seeking to explain both the existence of and persistence of a Poor World in the context of the international order. The course addresses numerous issues as they affect the Poor World, and studies relations both within and between Poor World and Rich World. Theories of development are reflected upon along with the legacies of colonialism, and a range of other social, political and economic themes in development studies.
This module is designed to provide students with a foundational understanding of the en-trepreneur as an ‘agent of change’ within business and society.
Students will develop knowledge around the role of entrepreneurs, the history of entrepre-neurship, and the personal dynamics that lead people to embark upon an entrepreneurial journey.
Students will be introduced to key entrepreneurial processes such as idea generation, idea evaluation, and idea execution. They will then explore different types of entrepreneurships, such as: apprenticeship, innovative entrepreneurship, corporate entrepreneurship, franchi-see entrepreneurship, and social entrepreneurship. The course will conclude by looking at the role of entrepreneurial ecosystems.
This module will emphasise active learning involving case studies, simulations, and practi-cal exercises. At the end of the course, students will be better placed to decipher whether they themselves wish to embark on an entrepreneurial path.
This module provides a foundational understanding of how businesses operate and effec-tively reach their target markets. Students will explore core management principles and marketing strategies, gaining insights into how organizations create value and build profit-able customer relationships.
This module provides a solid foundation in the basics of the global and fast-paced fashion industry. It provides an overview of the industry and the potential career paths in fashion, retail and associated industries. It introduces the fundamental tools to understanding fash-ion such as marketing theory, analysis of fashion customers and their needs, branding, the marketing mix and the importance of market research and trend analysis. The module also explores the implications of ethical and sustainable practices in the fashion industry.
This course introduces students to the major areas within the psychology discipline, through current empirical research and theoretical debate. Students discover how psychological re-search is conducted and how research findings can be applied to understanding human be-haviour. Topics include scientific methodology in psychology, and key contemporary areas of research, such as biopsychology, brain functioning; sensation and perception; evolutionary theory, development, personality, memory, consciousness, stress, psychological disorders, language, learning and social psychology.
This course in probability and statistics includes theoretical and applied approaches which are primarily designed for business, data science, social science and psychology majors. The course coverage will include: descriptive statistics, elementary probability theory, random variables and expectations, discrete probability distributions (Binomial and Poisson distribu-tions), continuous probability distribution (Normal distribution), sampling distributions, es-timation and hypothesis testing about the mean and proportions of up to two populations, Chi-square tests, One-way ANOVA and F Distribution, linear, multiple and non-linear re-gression and Non-parametric methods. SPSS lab sessions will be included targeting appli-cations of statistical concepts to business, data science, social science and psychology. All practical work will be produced using SPSS statistical software.
This course Introduces the concept of data analytic cycles and their role in data analysis. Users will learn why data is important and explore how data is quantified to understand trends and patterns of data structure. They will understand types of data and include rele-vant statistical metrics and parameters used to describe data patterns and help to explain societal patterns and measure behaviour. Students will use primary tools for analysing ex-ploring data analysis, learn about and the statistical processes underpinning this analysis, this will encourage wide-ranging debates about the ethical, sustainability and social impli-cations of data analysis.
This course covers environmental science topics such as global warming/climate change, ozone depletion, acid rain, pollution, population issues, energy issues, land and water is-sues, and an introduction to environmental ethics. All topics are addressed from scientific, economic, politico-sociological and ethical standpoints. An awareness and appreciation of global, local, and personal environmental problems are developed, together with the impli-cations of possible solutions. The concept of interrelatedness is a unifying theme through-out the course. Students are encouraged to become aware of/develop an understanding of their own environmental identity.
This course provides an examination of the principles of ecology and their application to conservation. Students will explore the complex relationships between organisms and their environments, including population dynamics, species interactions, ecosystems, biodiversi-ty, and natural/anthropogenic causes of species’ decline and extinction. The course covers key topics such as habitat destruction, climate change, invasive species, and conservation strategies at local, regional, and global scales. Special emphasis is placed on understanding and addressing the threats to biodiversity and developing practical solutions for conserva-tion. Through case studies students will gain the skills necessary to critically evaluate con-servation challenges and design effective conservation strategies.
This course introduces the major concepts studied in Earth System Science, addressing the Earth’s origins and evolution as an active planet within the solar system. The fundamental processes and interrelationships between the atmosphere, oceans, biosphere and litho-sphere are investigated to serve as a basis for understanding natural systems, particularly near or at the Earth’s surface, and the ways in which human activities impact those sys-tems. There is mounting concern about global warming, biodiversity, energy and sustaina-ble development, all of which if not governed poses a threat to the delicate balance of the Earth system. Thus the need to understand the Earth as an interrelated system is more so than ever before.
This course provides the fundamentals of object-oriented programming. This will include usage of variables, objects, classes; assignment and control through statements, loops, functions, procedures, interaction between objects and inheritance. This course may intro-duce any current specialists programming topics, eg. programming for mobile applications.
Exposes students to the relationship between biology and behavior. Students are expected to assess critically the extent to which biological explanations can be used to understand or explain human behavior. Topics covered include the nervous system, brain, emotion, vision, attention, sleep and motivational behavior, as well as psychopathology (for example lan-guage, eating, perceptual and memory disorders). In addition, the course also looks at dis-cusses ethical issues in psychological research related to neuroscience.
This course explores the ways in which media and communications technology impacts our understanding of the world, ourselves, and our interactions with others. Drawing on theo-ries of mediation, representation, and technology, students will critically examine how dif-ferent forms of media construct, reflect, and challenge societal norms, values, and identi-ties. They will engage with key debates that affect our patterns of representation, con-sumption, interaction, participation, and self-hood, examining how these are shaped by dig-ital and emerging technologies, such as advanced forms of artificial intelligence. Through-out the course, students develop critical understanding of the relationship between tech-nologies and society and reflect on their own use of digital media.
This course offers a critical exploration of the complex and multifaceted relationship be-tween media and power. By examining historical and contemporary issues, the course ex-plores the media as a tool for propaganda, control, and influence by various entities, includ-ing governments, corporations, and social movements. Through an analysis of media struc-tures, we investigate the impact of ownership and corporate control on the diversity of con-tent, representation, and the democratic process. Engaging with the key theories of media power and hegemony, students learn how media contributes to the maintenance of domi-nant ideologies and the marginalization of alternative viewpoints, and also how it drives consumer culture, influences consumption patterns, and shapes individual and collective identities. On the flipside, the course also emphasizes the role of media activism and par-ticipation politics, examining how grassroots movements and alternative media challenge dominant narratives and create spaces for marginalized voices.
How do we convey meanings and messages through images? In this practical course using industry-standard design software, students first discuss the process of devising and cri-tiquing creative ideas, and how these can be used to persuade and convince. Visual ap-proaches to narrative and research are analysed before moving on to explore key design principles such as type, colour, layout and composition. Training in industry-standard soft-ware is provided, allowing students to produce images to a brief. No prior design or soft-ware experience is required.
This course builds on ‘History of Arts and Visual Cultures’ and focuses on the development of modern and postmodern arts and visual cultures in the 20th century. The course explores key ideas and practices that may be applied to the production and visualisation of art, ob-jects, stories and histories during this period. Addressing both the local and the global, stu-dents will consider the rise of new media such as film, photography, installation, perfor-mance and conceptual art; the fraught relationship between ‘fine’ and ‘decorative’ arts; and the production, reproduction and fruition of images in an increasingly technological and mediatic world. Theoretical and methodological investigation will focus on socialist, semio-logical, queer, feminist, postcolonial and decolonial perspectives.
This course explores the technical and contextual possibilities of the photographic studio, an environment and set of tools that are as valid to contemporary photographers as they have been historically. During the course students will gain technical experience of using the studio for creating photographic images, including introductions to cameras, lighting and backdrops, and working with models and objects alongside introductions to industry-standard imaging software. The course will also introduce the historical and contemporary contexts for the studio as a site of image creation, from the early experiments with the medium, to contemporary fine art, fashion and advertising photography.
This course examines the principles and the practical application of persuasive communica-tion techniques within the contexts of advertising and public relations. Students will engage with key concepts used to understand the influence of public perception and behaviour, while gaining hands-on experience in crafting and evaluating persuasive messages using creativity and strategic communication. Students will analyse real world examples of effec-tive marketing and business communications, while their coursework will reflect contempo-rary standards in these practices. With a focus on developing professional skills, students will have a variety of exercises where they will try their hand at writing PR materials and advertising copy.
This course introduces key concepts, methods, and tools used in Human-Computer Interac-tion (HCI). Students will explore the design, evaluation, and implementation of user inter-faces, focusing on how to create systems that are efficient, usable, and enjoyable for a di-verse range of users. By the end of the course, students will have practical experience in user research, UI interface design, prototyping, designing for responsive and adaptive inter-faces and usability testing ready for implementation by a programmer.
This course equips students with essential research skills tailored to the arts and communi-cations fields. It covers qualitative and quantitative research methodologies, and also uses of interpretative frameworks. Students will learn various approaches to research processes, including formulation of research questions, types of research design, literature reviews, analysis and contextualization, and ethical research. Students will discuss cultural assump-tions and biases in research and develop critical reflection and evaluation skills. By the end of the course, students will be prepared to undertake independent research projects rele-vant to academic and professional settings.
This course helps students make a real difference in the world. Service Learning as experi-ential learning combines community service with academic study.
This course will apply service-learning to the theoretical, political and sociological concep-tions of citizenship and their limitations. Students will work on live projects and challenges to address real-world issues and critically reflect on their role as agents in communities and as legal and social citizens. Skills will be gained from working on a project with charities, NGOs, or non-profit organisations on citizenship concepts which will enable the student to critically reflect through service-learning. This course builds professional, entrepreneurial and personal skills to engage with a variety of stakeholders. This course is underpinned by JEDI approaches to justice, equality, diversity and inclusion across the global community.
This course helps students make a real difference in the world. Service learning as experiential learning combines community service with academic study.
This course will apply service learning to global challenges and how to be a leader that creates positive change. Students will work on live projects and challenges to address real-world issues. Students will learn how to lead and work with diverse teams to make a positive impact. Skills will be gained from working on a project with charities, NGOs, or non-profit organisations on citizenship concepts which will enable the student to critically reflect through service-learning. This course builds professional, entrepreneurial and personal skills to engage with a variety of stakeholders. This course is underpinned by JEDI approaches to justice, equality, diversity and inclusion across the global community.
This course helps students make a real difference in the world. Service learning as experiential learning combines community service with academic study.
This course will apply service learning to the theoretical, political and sociological conceptions of citizenship and their limitations. Students will work on live projects and challenges to ad-dress real-world issues and critically reflect on their role as agents in communities and as legal and social citizens. Skills will be gained from working on a project with charities, NGOs, or non-profit organisations on citizenship concepts which will enable the student to critically reflect through service-learning. This course builds professional, entrepreneurial and personal skills to engage with a variety of stakeholders. This course is underpinned by JEDI approaches to justice, equality, diversity and inclusion across the global community.
This course helps students make a real difference in the world. Service-Learning as experiential learning combines community service with academic study.
This course will apply service-learning to the production of digital work engaging with organiza-tions and communities outside of the university. It equips students to identify the ranges of opportunities for innovation and employment that digital skills offer. Students will work on live projects and challenges to address real-world issues and critically reflect on their role as agents in communities and as legal and social citizens. Skills will be gained from working on a project with charities, NGOs, or non-profit organisations on citizenship concepts which will enable the student to critically reflect through service-learning. This course builds professional, entrepre-neurial and personal skills to engage with a variety of stakeholders. This course is underpinned by JEDI approaches to justice, equality, diversity and inclusion across the global community.
Plus two Level 5 electives from across the curriculum. These can be selected to support a mi-nor in an area outside of your subject discipline.
This course examines current media issues in relation to cultural, social, economic, and political aspects of global society. It views media as a key player in public culture and democracy, ex-ploring how its role as vital source of entertainment and information is impacted by an evolving technological landscape, and by new challenges posed, such as sustainability and promotion of equality, inclusivity, and diversity, within the global village. It looks at media practices and pro-fessionals, considering the impact of celebrity politics and influencers on the media environ-ment, while also addressing the relationship between the public, government, and media insti-tutions, as it discusses ethics, law, and regulation. Ultimately, it seeks to consider the place of media in achieving a sustainable and just world.
In this practice orientated course students will work together as a group to develop a body of work making use of their individual academic, communicative and technical skills (visual, sonic, journalistic, graphic), while developing and practicing collaborative skills. It will en-gage students with a broad historical, practical and theoretical appreciation of what it takes to work in the 21st century media and art world. Making use of London as a ‘second class-room’, the course will involve analyses of art and media spaces and trips to a collection of creative organizations; these include not for-profit arts institutions and media centres, as well as commercial galleries, auction houses, art fairs, recording studies, news-rooms. Students will engage with current discourse related to curatorial practices, man-agement skills, the international art market, arts policy, as well as the educative, social, and regenerative potential of working within the arts.
No description provided.
This course focuses on the development and execution of creative campaigns in advertising and public relations. Students will learn to apply advanced concepts and techniques to create im-pactful campaigns that resonate with target audiences. It builds upon earlier study of advertis-ing and PR and requires students to examine and discuss campaigns involving advertising and PR and to present their own ideas for a fully- fledged campaign bringing together both disciplines. This will include the critical examination and evaluation of past campaigns in a variety of con-texts and the planning, pitching and discussion of ideas for campaigns of the students’ own de-vising.
This course examines global cinema while considering the extent to which cultural, politi-cal, and historical contexts have influenced the form and grammar of film during the last century. The overall focus of the course is broad, ranging across more than eight decades and many different countries; it aims to study a variety of approaches to and theories of narrative cinema. During the semester, many international film "movements" are covered, which can include the French New Wave, the Chinese Sixth Generation, and Italian Neo-Realism. In addition, the representations of non-Western cultures from an “insider” and a “Hollywood” perspective are compared.
This course charts the developments, contexts, practices and enactments of global arts and visual cultures in the 21st century. Students will be encouraged to discuss, analyse and in-terpret visual forms and objects from around the world within their rightful geo-political and socio-economic contexts.
With the aid of an array of established and emerging methodologies, they will also explore the ways in which contemporary artistic and visual cultural practices intersect with wider theoretical frameworks such as those of the politics of representation, indigenous rights, environmental activism and regimes of surveillance. The course will entail regular visits to a range of local large and smaller cultural venues and commercial art-related organisa-tions.
The internship is a work placement within an organisation related to the world of commu-nications, media, and related fields. It provides students with an experiential learning op-portunity in which to develop intellectual, professional, and personal skills and prepares students to function effectively in culturally diverse working environments across key com-munications and media sectors. Internships are supervised by faculty and each student will also complete a series of learning activities throughout the internship. These activities are designed to help students reflect on personal development and key skills attained, the ben-efits gained from the internship experience, and to shape and determine goals for future career pathways.
The course will provide students with the marketing theory, practical skills, tools and tech-nologies to create effective 360 digital marketing campaigns. The module will explore key definitions and best practice for the tools, channels and platforms including SEO, social media marketing, email marketing and data analytics that engage audiences and drive sales. It will demonstrate how to create plans, set objectives, design campaigns and evalu-ate their success. It will also explore key current trends such as influencer marketing and the adoption of innovative tools such as AI, AR, and VR in the creation and dissemination of campaigns and will cover issues that digital marketers need to consider such as responsible and sustainable marketing and the use of technology to deliver business goals.
This course provides a comprehensive understanding of the principles and practices involved in creating and managing successful fashion and luxury brands in a dynamic global market-place. It covers the unique characteristics of the fashion and luxury sectors, including brand positioning, consumer behaviour, marketing strategies, and the challenges and opportuni-ties presented by a global marketplace. It also explores the environmental and social im-pact of fashion and brands, the rise of sustainable luxury, the potential of new technological innovations and emerging business models. Students will explore case studies of successful brands and learn how to develop and implement effective brand management strategies gaining skills and knowledge for a career in fashion and luxury.
In today's dynamic media landscape, effective marketing requires a holistic approach that seamlessly integrates traditional and digital channels. Integrated marketing communica-tions (IMC) encompassing both traditional (advertising, OOH, PR, sponsorship, events etc) and digital marketing (social media, SEO and SEM, websites, email, experiential, influenc-ers, AR etc) equips students with the knowledge and skills to develop and execute success-ful marketing strategies across various platforms. Course material will draw from a blend of theory, tools, media campaigns, case studies, and contemporary brand examples.
This course introduces students to the process of development project evaluation, in the context of the theory and practice of sustainable development. The course enables students to focus on the political, social and economic complexity of managing a specific sustainable development in the developing world. Methods of evaluation are explored, decided upon and utilised in the production of a Project Evaluation Document (PED) for a sustainable de-velopment project of choice. Issues such as livelihoods, gender, environmental impact, measurement, participation and consultation processes are raised, though the context var-ies across urban/rural and blue-green-brown issues depending on the specific project cho-sen for evaluation.
This module provides a critical exploration of leadership in the context of managing people and talent within organizations. Students will develop a deep understanding of contempo-rary leadership theories and their application to the challenges of attracting, developing, motivating, and retaining talent in a rapidly changing world. The module emphasizes the importance of diversity and inclusion, ethical leadership, and social responsibility in creating a high-performing and sustainable workforce. Through real-life examples, case studies, and interactive discussions, students will gain the knowledge and skills necessary to lead effec-tively in today's complex and dynamic business environment.
This module provides a comprehensive overview of programme management principles, processes, and techniques. Students will develop the knowledge and skills necessary to ef-fectively manage complex programmes within a variety of organizational contexts. Con-temporary project management methods will be explored. The module emphasizes the strategic alignment of programmes with organizational objectives and the importance of stakeholder engagement, risk management, and benefits realization. Furthermore, it ex-plores a range of programme management methodologies, equipping students with the ability to select and apply the most appropriate approach for diverse project scenarios.
Plus one elective of your choice, which may support a minor.
At Richmond, we do things differently. You won’t just sit in lectures, you’ll collaborate, debate, problem-solve and apply what you learn in real time.
This programme is taught through a mix of seminars, lectures, group work, and hands-on projects. Most classes are small and discussion-led, meaning you’ll have real conversations, not just note-taking sessions. This gives you space to think critically, ask questions, and get personal support from your professors.
Alongside your classroom experience, you’ll also take part in guided learning activities: from guest lectures and field trips to online discussion boards, workshops and research.
You’ll study 32 US credits (128 UK credits) per academic year, with around:
We assess you the way the real world works, not just through final exams, but through a continuous assessment model, where you’re evaluated throughout the semester.
Depending on the course, you might be assessed through:
This means you’ll build confidence as you go, get regular feedback, and develop a range of academic and professional skills, not just learn to cram for exams.
From day one, you’ll be assigned a personal Academic Advisor, a member of faculty who’ll guide your course choices, support your development, and help you stay on track. You’ll meet with them regularly and get advice that’s tailored to your goals, whether academic, personal, or professional.
You’ll also have access to:
Looking for information about our Level 3 Applied Liberal Arts year? You’ll find everything you need here.
The University accepts a wide range of international undergraduate degree award qualifications. Occasionally the University may invite candidates to attend an interview.
We understand that not every student is in the same situation, if you have any questions about your qualifications, please get in touch with us [email protected].
| Entry to year two of the programme Minimum requirements
| Entry to year one of the programme Minimum requirements
|
Missing up to 24 US transfer credits will enter year one of the programme (students normally take 3.5 years to complete the degree).
| |
If your first language is not English, we will require evidence of English language proficiency. Minimum requirements are:
We also accept a range of alternative qualifications to demonstrate your level of English Language proficiency. Validity: For admissions and CAS purposes, period of validity for all country-specific English language waivers is 2 years.
We believe your degree should be worth the investment, not just in where it gets you, but in how it supports you to get there. Below you'll find everything you need to know about tuition fees, what’s included, and the financial support available to help you make the most of your time at Richmond.
There’s no extra charge for internships, they’re built into your degree and designed to give you hands-on experience that counts.
We offer automatic tuition fee reductions for high-achieving students. You’ll be considered for a scholarship when you apply, no separate form required.
For more information on the terms and conditions visit our Tuition Fees & Funding webpage.
The University offers personal development seminars, leadership opportunities and access to work experience, volunteering and internships. There is also a dedicated, personalised service for assistance with CV writing, interview preparation tips and much more.
Throughout your studies, you will have the opportunity to build links with industry experts and Richmond alumni, connecting you to a vast and influential worldwide network.
We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Whether you are interested in gaining work experience in London or internationally, we will be here to help you find the best possible opportunities.
Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment.
Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.
Below is a list of where some of the graduates of this programme have gone on to work.
You can apply one of three ways, either apply directly through us, apply through UCAS and for our US students, via the Common Application ($50.00).
In order to submit your application you will need the following information
Visit our How to Apply webpage for more information regarding Entry Requirements, admissions processes and to start your application.
We encourage you to complete your application as early as possible, even if you are completing your undergraduate programme of study. In this case you will be offered a place that is conditional on successfully completing a specified qualification and English language qualification if applicable.
If you would like your application to be considered for a Richmond bursary, an early application is strongly recommended.
Studying abroad through Richmond American University London’s partner institutions offers students an enriching educational experience that extends beyond the classroom. This opportunity allows students to immerse themselves in diverse cultures, enhancing their global awareness and cross-cultural communication skills. Additionally, studying abroad can bolster a student’s resume, showcasing their adaptability and international perspective to potential employers. Academically, students can take unique courses providing a broader and more diverse academic experience. Overall, the study abroad programme fosters personal growth, independence, and a deeper understanding of the global community.
The tuition fees and credits are part of the Richmond degree, therefore no tuition is paid to the host institution. Students must ensure a minimum GPA of 3.0 (B average) to succeed.
Richmond has partnerships all over the world, to learn more, visit our Overseas Study Partners webpage.
“This is a fascinating time to study media. Conspiracy theories, # activism, calls for diverse representations, social media influencers – all place media at the centre of a changing society. For anyone with ambitions to work in the media and communications industries, our media studies degree provides essential skills and critical knowledge of the dynamic media environment past, present, and future.”
Dr Sue Pell
Programme Leader
“My favorite part about the BA Communications program was how attentive my professors were to my work. The professors, to me, felt like friends and I could easily come with questions as they helped guide me in the right direction. Not only that, but they pushed me and allowed me to be freely creative. In my career now, as a journalist and photographer, that mind-set has allowed me to work as a multi-faceted artist, and to this day I fully remember the work I put in as a student and they can still be used as great examples in my field.”
“While I didn’t major in Communications: Media Studies, I did take a great deal of the media studies courses because they met with some of my core requirements. I found the program to be very useful. The professors came from a variety of backgrounds and different countries, giving me an expansive exposure to different ideas and concepts. The curriculum also helped me later on in my professional life. The demanding course material fostered a strong work ethic and drive that I have since carried into my working life.
Since graduating from Richmond, I have had the amazing opportunity to intern and work for institutions like The Carnegie Museums of Pittsburgh, The Smithsonian’s branch in Pittsburgh, The Senator John Heinz History Center and The Museum of Modern Art (MoMA) in New York City.
I have had the remarkable responsibility of working for global film festivals and conducting research in world renowned archives.
“I truly believe my time at Richmond aided me in my ability to perform the tasks and jobs I have held since graduating.”
Sign up and find out about our programmes, generous scholarships and what life is like at Richmond.
All Undergraduate students have the option to Study Abroad for a semester or entire academic year. We offer students the opportunity to study abroad with our partners in:
USA | CHINA | AUSTRALIA | NEW ZEALAND | GREECE | BELGIUM | FRANCE | ARGENTINA | SOUTH KOREA | SPAIN
and many more places around the word.
RIASA is excited to announce that from September 2025, we will be expanding our UK college soccer offering by launching our first-ever London Roster. Aspiring student-athletes will have the choice of 30 undergraduate and postgraduate programmes – all US/UK dual accredited, alongside a challenging and rewarding soccer development programme.
Sport Ed Ex combines the provision of performance coaching and playing pathways in Rugby and Cricket for aspiring athletes (men and women) aged 18 and over with the opportunity to study at Richmond American University London, offering students the unique opportunity to study a wide variety of dual accredited (US/UK) undergraduate degree courses.
Join student Isabella and Head of Department of Communications, Dr. Nicola Mann for an interview about our Communications: Advertising & PR and Media Studies programmes at Richmond American University London.
Flick through and download our Undergraduate Prospectus to find out more about the programme, integrated internships & unique career opportunities.
