• Tuition Fee

    £7,000 (EU)
    £12,000 (INTERNATIONAL)

  • Duration

    1 Year (Full-time)
    2 Years (Part time)

  • Accreditation

    Middle States Commission of Higher Education (US)

  • Location

    Kensington Campus

Programme Overview

Public Relations and Journalism are thriving and increasingly competitive industries which offer a growing variety of exciting international employment opportunities. Richmond University’s MA Public Relations and Journalism programme brings together practical skills and course projects to equip students with the necessary skill set to excel in their future employment within the industry.

This US accredited Master’s programme provides students with the skill set to excel in their future employment and within the communications industry. The programme benefits from exceptionally strong links within the PR and communication industries in London, with teaching by experts in the field, a wide range of distinguished guest speakers, and events involving both industries. This programme is taught at our Kensington Campus in central London, which is one of the global hubs of the PR and media industries and the perfect place to study and work.

The university is partner of PRCA – Europe’s largest and most influential PR and communications membership body, that entitles our students to a free membership.

Top 5 Reasons to Study PR & Journalism at Richmond

  1. Acquire detailed knowledge of PR, journalism, communications and digital media trends in a one-year programme taught by the industry’s leading professionals
  2. Develop a global and critical perspective on the thriving, rapidly evolving and competitive global industries of PR and journalism
  3. Increase your employment opportunities in PR and journalism by participating in an accredited optional internship
  4. Learn in a small class setting while having high contact hours with professors and programme leader
  5. Benefit from Richmond University’s extensive network within the communications industry as well as a membership with the PRCA – Europe’s largest and most influential PR and communications membership body

Practical Content
With a strong emphasis on the practical elements of both PR and journalism, this programme will enable students in developing and presenting their own copies of professional work. The practical aspect of the course will culminate in an optional accredited internship and mandatory professional research project. Students will be required to participate in actual PR and journalism experience, ensuring true engagement with the course material. Students will then be required to critically reflect upon how these trends relate to their portfolio and work experience, and most importantly how to effectively deliver engaging copy and be able to communicate at all the company’s levels.

Curriculum
Students examine the trends and challenges these industries face and explore different views of both PR and journalism. The programme provides an in-depth academic examination of the PR industry and journalism, their history and function in the contemporary world and the role they play in international society and economic life – especially in relation to traditional and emerging media, business and the full range of marketing disciplines.

Students also benefit from the chance to choose their elective in the second semester of the programme, which enables them to develop knowledge and skills in specific areas of interest and to assist them in their career progression.

A learning approach of this kind equips graduates for a wide range of careers internationally while enabling them to develop specialist expertise in areas of particular interest. By ensuring that they are critical and reflective practitioners it prepares them for challenging leadership roles in a world of diversity and rapidly changing opportunities, in keeping with the university’s wider mission.

  • After you graduate

    Career Paths
    Award winning PR agencies and news organizations, WPP Group, OMG Group, MediaCom, Edelman, Publicis, Mischief PR, Havas Media

    Our graduates have been previously employed at Bell Pottinger, Ralph Lauren, Edelman and Jo Lewis as well as numerous advertising and PR firms, including several in the fashion and sports fields, in London, US, Europe and the Middle East.

    Membership
    PRCA – Public Relations and Communications Association. For detailed information please visit the website.

  • Career Support

    We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.

Modules breakdown

Programme Structure

Core (20 credits)

  • Advertising Practice
  • Public Relations Practice
  • Advertising, Public Relations and Journalism in Context
  • Professional Digital Media Skills
  • Advertising and Public Relations in the Global Marketing Communications Mix

Electives* (4 credits)

One of the following:

  • Political Communication
  • Fashion and Luxury Brands and the Media
  • Celebrities, Marketing and the Media
  • Entrepreneurship & Innovation Management
  • International Relations and the Media
  • Managing Organisations and People
  • Corporate Governance
  • Strategic Management Marketing in a Digital World
  • International Art Market

Internship/Professional Research Project (12 credits)

  • Internship with Professional Research Project

or

  • Extended Professional Research Project without internship

*subject to availability 

PRCA - Logo Blue - Partner University

For further information on PRCA membership, please contact the Engagement Officer:

Mary Davoudi
mary.davoudi@prca.org.uk

Programme Fact Sheet

Useful Links

For further information, please contact the Programme Leader:

Simon Goldsworthy

Simon Goldsworthy

Professor of Public Relations and Journalism

Books by CSPI’s members

CSPI-02 CSPI-04 CSPI-03 PR today

(All published by Palgrave Macmillan; the second edition of PR Today was published in 2016)

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  • Entry requirements

    A first degree in any discipline with a minimum classification of 2.1 (Upper Second Class Honours) or its international equivalent.

  • English requirements (non native English speakers)

    IELTS 6.5 with 5.5 in each Listening, Speaking, Reading and Writing
    TOEFL (IBT) 87 overall with: Listening 21, Reading 22, Writing 21, Speaking 23
    Pearson Academic Test of English (PTE) 62
    Cambridge English: Proficiency – Level C2 or Level C1

  • How to apply

    You apply directly using our online application form. In order to submit your application, you will need the following information:

    • Details of your education history, including the dates of all exams/assessments
    • The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
    • A personal statement – this can either be uploaded as a Word Document or PDF, or completed online
    • An electronic copy of your ongoing studies or completed transcript or degree award certificate

    When to apply

    We encourage you to complete your application as early as possible, even if you are still completing your undergraduate programme. In this case you will be offered a place that is conditional on successfully completing a specified qualification and English language test if applicable. If you would like your application to be considered for a Richmond scholarship, we strongly recommend to apply asap.

    Application Process

    Admission is by interview unless you live outside the UK when we may interview you via Skype or by telephone. We may also determine your suitability on the basis of your application and qualifications.

Postgraduate Prospectus

Where to find us

Kensington Campus

1 St. Alban’s Grove
London
W8 5PN
England

Telephone: +44 (0) 20 7368 8500