Public Relations and Journalism are thriving and increasingly competitive industries which offer a growing variety of exciting international employment opportunities. Richmond University’s MA Public Relations and Journalism programme brings together practical skills and course projects to equip students with the necessary skill set to excel in their future employment within the industry.
This US accredited Master’s programme provides students with the skill set to excel in their future employment and within the communications industry. The programme benefits from exceptionally strong links within the PR and communication industries in London, with teaching by experts in the field, a wide range of distinguished guest speakers, and events involving both industries. This programme is taught at our Kensington Campus in central London, which is one of the global hubs of the PR and media industries and the perfect place to study and work.
The university is partner of PRCA – Europe’s largest and most influential PR and communications membership body, that entitles our students to a free membership.
Top 5 Reasons to Study PR & Journalism at Richmond
- Acquire detailed knowledge of PR, journalism, communications and digital media trends in a one-year programme taught by the industry’s leading professionals
- Develop a global and critical perspective on the thriving, rapidly evolving and competitive global industries of PR and journalism
- Increase your employment opportunities in PR and journalism by participating in an accredited optional internship
- Learn in a small class setting while having high contact hours with professors and programme leader
- Benefit from Richmond University’s extensive network within the communications industry as well as a membership with the PRCA – Europe’s largest and most influential PR and communications membership body
With a strong emphasis on the practical elements of both PR and journalism, this programme will enable students in developing and presenting their own copies of professional work. The practical aspect of the course will culminate in an optional accredited internship and mandatory professional research project. Students will be required to participate in actual PR and journalism experience, ensuring true engagement with the course material. Students will then be required to critically reflect upon how these trends relate to their portfolio and work experience, and most importantly how to effectively deliver engaging copy and be able to communicate at all the company’s levels.
Students examine the trends and challenges these industries face and explore different views of both PR and journalism. The programme provides an in-depth academic examination of the PR industry and journalism, their history and function in the contemporary world and the role they play in international society and economic life – especially in relation to traditional and emerging media, business and the full range of marketing disciplines.
Students also benefit from the chance to choose their elective in the second semester of the programme, which enables them to develop knowledge and skills in specific areas of interest and to assist them in their career progression.
A learning approach of this kind equips graduates for a wide range of careers internationally while enabling them to develop specialist expertise in areas of particular interest. By ensuring that they are critical and reflective practitioners it prepares them for challenging leadership roles in a world of diversity and rapidly changing opportunities, in keeping with the university’s wider mission.
Core (20 credits)
- Advertising Practice
- Public Relations Practice
- Advertising, Public Relations and Journalism in Context
- Professional Digital Media Skills
- Advertising and Public Relations in the Global Marketing Communications Mix
Electives* (4 credits)
One of the following:
- Political Communication
- Fashion and Luxury Brands and the Media
- Celebrities, Marketing and the Media
- Entrepreneurship & Innovation Management
- International Relations and the Media
- Managing Organisations and People
- Corporate Governance
- Strategic Management Marketing in a Digital World
- International Art Market
Internship/Professional Research Project (12 credits)
- Internship with Professional Research Project
- Extended Professional Research Project without internship
*subject to availability