MA in Public Relations and Journalism – Richmond University
  • Tuition Fee

    £7,000 (EU)
    £12,000 (INTERNATIONAL)

  • Duration

    1 Year (Full-time)
    2 Years (Part time)

  • Accreditation

    Richmond University QAA

    Middle States Commission of Higher Education (US)

  • Location

    Kensington Campus

Programme Overview

If you’re fascinated by the fast-paced worlds of PR and Journalism and would like to learn more, this MA programme is for you. It combines the art of journalism – spotting a story, researching and writing – with the core skills of public relations, engaging diverse audiences and opening up exciting international career opportunities.

You’ll have a distinct advantage, being able to study one programme and gain two degrees, from the US and the UK. The programme benefits from exceptionally strong links within the PR and communication industries in London, with teaching by experts in the field, a wide range of distinguished guest speakers, and events involving both industries. This programme is taught at our Kensington campus in central London, which is one of the global hubs of the PR and media industries and the perfect place to study and work.

Through our partnership with them, you’ll also have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body – enabling you to attend free networking events and participate in additional online learning.

With a strong emphasis on the practical elements of both PR and journalism, this programme will enable students to develop and present their own copies of professional work. The practical aspect of the course will culminate in an optional accredited internship and mandatory professional research project.

You’ll be gaining real life PR and journalism experience, responding to real briefs, bringing the programme alive. You’ll be asked to analyse and reflect upon this experience, to ensure you’ve answered the brief in the most effective way.

Are you interested but not sure if you are eligible? We welcome applications from people with all kinds of academic backgrounds and qualifications (usually a first degree in any discipline with a minimum classification of 2.2, Lower Second Class Honours, or its international equivalent) and will also consider people who have relevant work experience. We are always happy to arrange visits, answer questions or talk about the programme. If you’d like more information, please submit our Enquiry Form. Scholarships are available, see our website for more details as well as finance options.

Curriculum
The programme starts by examining the trends and challenges faced by the PR and journalism industries and exploring different views of them. Students then explore an in-depth academic examination of the PR industry and journalism, their history and function in the contemporary world and the role they play in international society and economic life – especially in relation to traditional and emerging media, business and the full range of marketing disciplines.

In the second semester, students can hone their skills in a specialist area by choosing an elective from a fascinating range of topics, including Celebrities, Marketing and the Media; Fashion and Luxury Brands and the Media and Political Communications.

This learning approach will equip you for a wide range of careers internationally while enabling you to develop specialist expertise in areas of particular interest.

Top 5 Reasons to Study PR & Journalism at Richmond

  • Acquire detailed knowledge of PR, journalism, communications and digital media trends in a one-year programme taught by leading professionals in both industries
  • Choose the specialist topics which interest you the most, providing invaluable work experience and enhancing your career opportunities
  • Increase your employment opportunities in PR and journalism by participating in an accredited optional internship
  • Learn in a small class setting in a supportive environment, creating a close working partnership with professors and your programme leader
  • Benefit from Richmond’s extensive network within the communications industry as well as a membership with the PRCA – Europe’s largest and most influential PR and communications membership body

Modules breakdown

Core Modules & Electives

Fall Semester (12 credits)

Journalism Practice

Public Relations Practice

Advertising, Public Relations & Journalism in Context

Spring Semester (12 credits)

Professional Digital Media Skills

PR, Journalism & the Media

Plus one elective:

Political Communications

Fashion & Luxury Brands & the Media

Celebrities, Marketing & the Media

Professional Practices in the Visual Arts

Entrepreneurship & Innovation Management

International Relations & the Media

Managing Organisations & People

Corporate Governance

Strategic Management

Marketing in a Digital World

International Art Market

Summer Semester (12 credits)

Professional Research Project with Internship

OR

Extended Professional Research Project without Internship

* subject to availability

  • After you graduate

    Career Paths
    Award winning PR agencies and news organizations, WPP Group, OMG Group, MediaCom, Edelman, Publicis, Mischief PR, Havas Media

    Our graduates have been previously employed at Bell Pottinger, Ralph Lauren, Edelman and Jo Lewis as well as numerous advertising and PR firms, including several in the fashion and sports fields, in London, US, Europe and the Middle East.

    Membership
    PRCA – Public Relations and Communications Association. For detailed information please visit the website.

  • Career Support

    We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.

Entry requirements

A first degree in any discipline with a minimum classification of 2.2 (Lower Second Class Honours) or its international equivalent

English Language Requirements (Non Native English Speakers)

Qualification

Postgraduate

Validity Period

IELTS (Academic)

6.0 with 5.5 in Reading, Listening, Speaking and Writing

2 Years

TOEFL IBT

80 with 19 Listening, 20 in Reading, 19 Writing, 22 Speaking

2 Years

Pearson Test of English

60 with 51 in Reading, Listening, Speaking and Writing

2 Years

First, Advanced, Proficiency – taken after January 2015

169 overall (no less than 162 in each component)

No Expiry

Cambridge First: Advantage, Proficiency – taken before January 2015

Cambridge First: Grade A (no less than A in any component)

No Expiry

 

Cambridge Advanced: Grade C (no less than C in any component)

No Expiry

 

Cambridge Proficiency: Level C1 Certificate (no less than C1 in any component)

No Expiry

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PRCA - Logo Blue - Partner University

For further information on PRCA membership, please contact the Engagement Officer:

Mary Davoudi
mary.davoudi@prca.org.uk

Programme Fact Sheet

Postgraduate Prospectus

Useful Links

For further information, please contact the Programme Leader:

Simon Goldsworthy

Simon Goldsworthy

Professor of Public Relations and Journalism

Books by CSPI’s members

CSPI-02 CSPI-04 CSPI-03 PR today

(All published by Palgrave Macmillan; the second edition of PR Today was published in 2016)

Where to find us

Kensington Campus

1 St. Alban’s Grove
London
W8 5PN
England

Telephone: +44 (0) 20 7368 8500