‘Unstitched’ content series launched by Tristen Craig
Author: Richmond American University London
Tristen Craig, one of our postgraduate Advertising & PR students, has launched a new multiplatform content series exploring the rich intersections of fashion, sustainability, and identity across cultures.
Unstitched: The Global Threads of Style and Identity is a deep-dive into meaningful themes around fashion, featuring guest voices and stories. Having gone live just a month ago, it is already making waves for its thoughtful storytelling and personal tone.
The podcast currently features two episodes, with one episode planned a week – the first is an introductory segment and the second, titled “Generational Threads”, is a conversation with her friend and shopping partner. Episode Three, featuring another guest, had a focus on sustainability through platforms like eBay.
“This started as part of a university assignment, but I realised how much more I had to say – and how many conversations we’re not having about where our clothes come from, what they mean to us, and how fashion connects us globally,” says Tristen. “I didn’t want a brand-focused podcast – I wanted a people-focused one, where fashion is a form of storytelling, identity, and sustainability.”
Unstitched doesn’t shy away from fashion’s environmental impact but instead highlights how individuals can contribute to the circular fashion economy, even on a budget. This relates to the university’s commitment to sustainable practices – including initiatives like becoming a member of The Principles for Responsible Management Education (PRME), the sustainability arm of the UN Compact for Higher Education, and the Institute for Corporate Sustainability (ICS), led by the Richmond Business School and launched to foster and share knowledge on sustainability through the university and local community.
With a name like Unstitched, the podcast promises to unravel more than fabric – it’s about unpicking the global stories stitched into what we wear. The logo features the globe, an unstitched pattern, and the colour pink.
“Pink is a colour tied to femininity, and I wanted to reclaim that as it’s not often celebrated in serious fashion conversations”, Tristen explained.
Beyond the mic, Tristen is active on Instagram, where she shares promotional content and behind-the-scenes reflections. The podcast is hosted on Substack, a platform she chose for increasing community-based engagement instead of focusing on achieving a wider network of followers, and is also available on Apple Podcasts and Spotify. Listeners are encouraged to start with the Substack page to join the wider conversation and support the growing community.
Tristen would like to extend special gratitude to Chris Fry and James Jenkins at the university, who supported her in setting up the podcast.
We heartily congratulate Tristen on a very successful start to the series and wish her all the best for her upcoming content!
