• Facebook
  • X
  • Youtube
  • Instagram
  • LinkedIn
  • TikTok
  • Call now: +44 (0) 208 332 8200
  • Contact Us
RICHMOND AMERICAN UNIVERSITY LONDON
  • Study with us
    • Undergraduate
      • Undergraduate Programmes/Majors
      • How to Apply
      • Tuition Fees and Funding
      • Scholarships
      • Making Payments
      • International Summer School
    • Postgraduate
      • Postgraduate Masters
      • How to Apply
      • Tuition Fees and Funding
      • Scholarships
      • Making Payments
    • Meet with us
      • Open Days & Events
      • Campus Tours
      • Meet with us
      • Agents & Partners
    • Study Opportunities
      • Executive Training Programmes
      • RIASA
      • Sport Ed EX
      • Study Abroad
      • Overseas Study Partners
      • Careers & Internships
      • Transfer Students
  • Student Life
    • Accommodation options
      • Accommodation
      • Short stay options
    • Life @ Richmond
      • Our Campus
      • Student Life
      • Student Affairs
      • Clubs & Societies
      • Student Code of Conduct
      • FAQs
    • Student Support
      • Making Payments
      • Careers & Internships
      • Health Care and Counselling
      • Online Learning Resources
      • Information for Parents
    • Student Resources
      • Library
      • Help at Home
      • Academic Calendar
      • Programme Specifications and Catalogues
      • Timetables
      • Transfer Credits
      • Transcripts, Diplomas and Re-Admission
      • Student Complaints & Appeals
  • U.S. Students
    • U.S. Students applying
      • How to apply
      • Transfer Students
      • Major’s Scholarships & Financial Aid
      • Master’s Scholarship & Government Loans
      • Visa & Immigration
    • Visiting Students
      • Freshman Semester in London
      • University of Southern California (USC) Transfer Applicants
      • University of Southern California (USC) Spring Admits
      • Southern Methodist University’s (SMU) London International Semester
      • Tulane University Spring Scholars
    • Meet with us
      • Open Days & Events
      • Meet us on the Road
      • Information Webinars
    • Worldwide Opportunities
      • Overseas Study Partners
      • Careers & Internships
  • International
    • Worldwide Opportunities
      • Overseas Study Partners
      • Careers & Internships
    • International Students
      • Undergraduate Scholarships & Funding
      • Postgraduate Scholarships & Funding
      • Visa & Immigration
  • News & Events
    • News
    • Events
    • I am Richmond Blog
  • Alumni
  • Menu Menu
You are here: Home1 / News & Events2 / Blog3 / PART 2: The Big Shrug: Global Publics Are Trading Shock & Awe for Shock...
October 28, 2025

PART 2: The Big Shrug: Global Publics Are Trading Shock & Awe for Shock & Yawn

Part 2 of Professor Noga Glucksam's exploration of how ‘shock and yawn’ politics shapes headlines—and why students must engage critically with global events.

Politics and International Relations

Noga Glucksam

Associate Professor of International Relations and Director of the MA in International Relations

Read Part 1 to this piece here.

Wars Without End: Ukraine and Gaza 

Meanwhile, the conflicts in Ukraine and Gaza risk settling into the sort of frozen confrontations that define rather than disrupt international politics. Both wars began with intense international attention and promises of decisive resolution. Both now face the familiar dynamic where initial outrage gives way to normalisation, urgent humanitarian concerns become background noise, and political pressure for just settlements dissipates. 

 The risk is not just that these specific conflicts become entrenched, but that we normalise the idea that some populations can be abandoned to indefinite suffering whilst international attention moves elsewhere. 

This presents a crucial test for international law and human rights frameworks that appear to be more strained than ever before. If systematic violations can continue indefinitely without meaningful consequences, what purpose do these legal structures serve? The selective application of international justice, where some war crimes generate immediate ICC warrants whilst others are quietly ignored, undermines the universal principles these institutions claim to defend, and exposes the inadequacy of relying solely on a complex legal system to safeguard our basic principles of humanity. But this is also a once-in-a-century opportunity for the next generation of globally minded scholars, activists, diplomats, communicators and thinkers to define the aims and rules of the game of the next century, and not just accept business as usual, at the cost of surrendering our future to those who are determined to get what they want at any cost. 

The Liberal Democratic Wilderness 

Which brings us to the crisis in the ‘West’. Established liberal democracies find themselves in an intellectual wilderness that their own theoretical frameworks struggle to navigate. The return of Donald Trump to the American presidency has accelerated trends that were already visible: the weaponization of migration flows, the abandonment of multilateral institutions when they produce inconvenient outcomes, the normalisation of corruption and abuses of power, and the explicit and cynical embrace of selective approaches to international law. 

This creates a particularly acute crisis for liberal institutionalist theory, which has long argued that democracies naturally cooperate through international institutions and legal frameworks. When the world’s most powerful democracy systematically undermines the very institutions it helped create, what happens to theories that treat this cooperation as natural and inevitable? 

European responses reveal the depth of the intellectual crisis. Calls for ‘strategic autonomy’ coexist uneasily with continued dependence on American security guarantees. Rhetoric about defending the ‘rules-based international order’ sits awkwardly alongside European Union policies that routinely violate international refugee law and human rights obligations. The disconnect between stated principles and actual practice has become so pronounced that it risks undermining the legitimacy of liberal democratic governance itself. 

For students of international relations, this presents an opportunity to engage critically with foundational assumptions that often go unexamined in mainstream curricula. What happens when liberal democracies behave in fundamentally illiberal ways? How do we analyse systems that simultaneously proclaim universal values whilst practicing particularistic policies? 

The Pedagogy of Uncertainty 

We are living through a moment that requires new analytical tools and theoretical approaches. The comfortable certainties of previous decades such as American hegemony, the inevitability of globalisation, or the moral superiority of liberal democratic governance no longer provide reliable foundations for understanding contemporary international politics (and perhaps some of them never did, but that would be the topic for another essay). 

This uncertainty can feel overwhelming, but it also creates space for intellectual creativity that hasn’t existed for decades. Students who might once have spent their degrees learning to apply established theoretical frameworks to new cases could now find themselves contributing to the development of entirely new analytical approaches. 

Critical IR programmes lead the charge in embracing this uncertainty as a pedagogical opportunity rather than an obstacle. Rather than pretending we can predict the future of international politics, we need to focus on developing the analytical skills necessary to navigate complexity, contradiction, and rapid change. Students must learn to identify the assumptions embedded in different theoretical approaches, to recognise how power shapes knowledge production, and to engage seriously with perspectives that emerge from beyond the traditional centres of academic authority. 

(As always) The Future Remains Unwritten 

As students embark on their studies this autumn, they enter a field where received wisdom provides decreasing guidance for understanding contemporary realities. This creates both challenges and opportunities that previous generations of IR students rarely encountered. 

The challenges are obvious: uncertainty makes assessment more difficult, career planning more complex, and policy prescription more hazardous. But the opportunities are substantial. This is a moment when critical thinking, theoretical creativity, and analytical innovation can make real contributions to understanding developments that established authorities find puzzling. 

Perhaps most importantly, this is a moment when international relations education can reconnect with its fundamental purpose: developing the intellectual tools necessary for building more just and equitable forms of international cooperation. The current crisis of liberal internationalism creates space for exploring alternative approaches to global governance that centre rather than marginalise the experiences and innovations of societies beyond the traditional Western core. 

The future of international relations remains unwritten. The next generation of International Relations graduates will play a crucial role in determining how that story unfolds. 

This piece was written by Professor Noga Glucksam, Director of our MA International Relations. Places are still avaliable for Spring 2026 and Fall 2026 entry, submit your application now!

And if you wish to hear more on this subject, come to our MA International Relations webinar on 4th November.

Noga Glucksam

October 28, 2025
Politics and International Relations
Views: 23
Share this entry
  • Share on Facebook
  • Share on X
  • Share on WhatsApp
  • Share on LinkedIn
  • Share by Mail

Popular Blog Posts

  • A carved jack-o'-lantern surrounded by two other pumpkins and three lit candles against a dark background, creating a spooky atmosphere.

    Halloween in the US vs the UK

    October 31, 2024

  • A person and a person are standing in the city, smiling and interacting in front of a skyscraper.

    Insights from the National Student Survey (NSS) 2024 Results for Richmond American University London

    July 12, 2024

  • Colorful, artistically decorated building exterior with vibrant murals. Two detailed, painted vehicles parked in front. Eclectic and visually striking urban scene.

    Explore Chiswick: top picks for places to visit around Richmond American University London

    January 11, 2024

  • Two people are embracing warmly in the foreground at an outdoor gathering, with several onlookers in the background, conveying a sense of affection and community.

    Mother’s Day – Sunday 12 May  

    May 10, 2024

  • Two people stand outdoors holding fish they've caught. They're smiling, one giving a thumbs-up. Trees, grass, and a building are in the background.

    “I wanted a real all American experience”

    February 24, 2024


Recent Blog Posts

  • Modern buildings surrounded by lush autumn trees flank a peaceful pond under a clear blue sky, creating a tranquil urban park scene. Chiswick Park.

    Sustainability Week at Richmond – November 2025 

    November 7, 2025

  • A person wearing a cap takes a selfie in front of colorful lockers. Text mentions an internship experience. Richmond American University London logo visible.

    Internship Highlight: Klaudia in Visual Merchandising at Primark

    November 3, 2025

  • PART 2: The Big Shrug: Global Publics Are Trading Shock & Awe for Shock & Yawn

    October 28, 2025

  • James Ragan stands near a digital screen displaying a poetry reading event at Richmond American University London, with books and coffee on a table.

    Words that Cross Borders: James Ragan at Richmond University

    October 27, 2025

  • PART 1: The Big Shrug: Global Publics Are Trading Shock & Awe for Shock & Yawn 

    September 17, 2025


Explore all our Topics

Accounting and FinanceAlumniArt HistoryBusinessCareers and InternshipsComputer ScienceEntrepreneurshipEnvironment and SustainabilityEventsFashionFilmGraduation 2025HistoryLiberal ArtsMarketingMathematicsMedia and CommunicationsPhotographyPolitics and International RelationsPsychologyRGISRCSportStudent LifeStudy AbroadUSA
Discover Richmond
  • About Richmond
  • News & Events
  • Undergraduate Open Days
  • Virtual Open Days
  • Key Data and Reports
  • Student Right to Know
  • The Liberal Arts
  • Validated Awards
  • Contact Us
Schools & Research
  • Research
  • Richmond Business School
  • Department of Communications and The Arts
  • Department of Humanities and Social Sciences
  • Department of Science, Innovation and Technology
  • School of Applied Liberal Arts
  • RIASA
  • London Sejong Institute Korean Language and Culture
Policies
  • University Policies
  • Access & Participation Statement
  • Student Charter
Resource Links
  • University Shop
  • Student/Staff Portal
  • Library
  • Work For Us
  • FAQs
QAA logo
QAA logo
CHE MSA logo
AACSB logo
© Copyright - Richmond, The American International University in London, Inc.
  • Facebook
  • X
  • Youtube
  • Instagram
  • LinkedIn
  • TikTok
  • Disclaimer
  • Terms of Use
  • Privacy Policy
  • Sitemap
Scroll to top