Minor in
Fashion Business Management

US Credits

UK Credits

• FASH 4101 The Business of Fashion

  ​​This module provides a solid foundation in the basics of the global and fast-paced fashion industry. It provides an overview of the industry and the potential career paths in fashion, retail and associated industries. It introduces the fundamental tools to understanding fashion such as marketing theory, analysis of fashion customers and their needs, branding, the marketing mix and the importance of market research and trend analysis. The module also explores the implications of ethical and sustainable practices in the fashion industry.​ 

• BUSM 4101 Introduction to Business Management and Marketing

  This module provides a foundational understanding of how businesses operate and effectively reach their target markets. Students will explore core management principles and marketing strategies, gaining insights into how organizations create value and build profitable customer relationships.

• FASH 5101 Fashion Marketing and Retail

  This course provides a comprehensive exploration of the dynamic fashion industry, focusing on key marketing strategies, consumer behaviour and retail marketing. With a particular emphasis on sustainable fashion, students will learn how to develop brand identities, execute fashion marketing campaigns and analyse emerging trends. The course includes practical elements, such as visits to leading fashion brands and exhibitions in London. Students will also gain theoretical knowledge and practical understanding of retail operations, including fashion buying, merchandising and retail futures. Ideal for those aspiring to careers in fashion marketing, brand management, buying, merchandising or retail leadership.

• BUSM 5102 Global Supply Chain and Distribution

  Using case studies from such as fashion, food and FMCG this course provides a comprehensive understanding of global supply chain management and distribution strategies. The course has a focus on the integration of operations management principles. Students will explore the complexities and challenges of managing supply chains across international borders, including sourcing, procurement, logistics, and distribution. The course emphasizes the impact of globalization, technology, sustainability, and operational efficiency on supply chain performance.

• FASH 5102 Fashion Product Development

  This course provides a comprehensive understanding of the fashion product development process, from creative concept to consumer product. Students will develop skills in market research, trend cycle analysis alongside design development, production planning, and manufacturing processes. The course combines theoretical knowledge with practical applications and an understanding of sustainable issues to prepare students for careers in the global fashion industry.

• FASH 6101 Ethical and Sustainable Fashion

  This course delves into the ethical considerations within the fashion industry, examining changes in practices, communication, consumerism, and the diverse stakeholders in the supply chain towards sustainability. Students will gain an overview of ethics and sustainability in the fashion industry, from textile fibre production to the globalisation of fast fashion. The course addresses the increasing consumer demand for ethically produced fashion items and the needs of stakeholders seeking sustainability in creating shared value. Ethical sourcing is becoming the norm, transforming fashion production and consumerism.

• FASH 6102 Fashion and Luxury Brand Management

  This course provides a comprehensive understanding of the principles and practices involved in creating and managing successful fashion and luxury brands in a dynamic global marketplace. It covers the unique characteristics of the fashion and luxury sectors, including brand positioning, consumer behaviour, marketing strategies, and the challenges and opportunities presented by a global marketplace. It also explores the environmental and social impact of fashion and brands, the rise of sustainable luxury, the potential of new technological innovations and emerging business models. Students will explore case studies of successful brands and learn how to develop and implement effective brand management strategies gaining skills and knowledge for a career in fashion and luxury.