Minor in
Business Psycholology

US Credits

UK Credits

• PSYC 4101 Introduction to Psychology

  This course introduces students to the major areas within the psychology discipline, through current empirical research and theoretical debate. Students discover how psychological research is conducted and how research findings can be applied to understanding human behaviour. Topics include scientific methodology in psychology, and key contemporary areas of research, such as biopsychology, brain functioning; sensation and perception; evolutionary theory, development, personality, memory, consciousness, stress, psychological disorders, language, learning and social psychology.

• PSYC 4301 Introduction to Sport Psychology

  This course enables students to understand the relevance of psychological issues in sport and sports coaching. The influence of the social context on sports participation and performance is emphasised as fundamental in the study of sport and sport psychology. The development of the discipline and current thinking concerning sporting performance and the sports performer is studied and related to students’ personal experiences. The theoretical underpinnings of sport engagement and optimal performance are also explored using case studies, projects, and group interactions. The course examines practical implications and applications of sport psychology via personal experience and use of examples in the media where appropriate to demonstrate theory into practice. An overarching theme of the course is a focus on the use of psychological strategies and interventions to optimize sport experiences, health, well-being and performance of athletes.

• ADPR 5102 Persuasive Communications in Advertising and PR

  This course examines the principles and the practical application of persuasive communication techniques within the contexts of advertising and public relations. Students will engage with key concepts used to understand the influence of public perception and behaviour, while gaining hands-on experience in crafting and evaluating persuasive messages using creativity and strategic communication. Students will analyse real world examples of effective marketing and business communications, while their coursework will reflect contemporary standards in these practices. With a focus on developing professional skills, students will have a variety of exercises where they will try their hand at writing PR materials and advertising copy.

• BUSM 5105 Organisational Behaviour and Ethics

  This course explores the nature of organisations, the influence of human behaviour on organisational performance and social impact, and ethical dilemmas organisations face. The course covers organisational behaviour at a macro- (issues relating to the environment and context within which organisations operate) and micro-level (influences of people as individuals and groups, their motivations and operating styles), reflects on various ethical principles and concepts of leadership, and encourages the students to critically evaluate current organisational practices.

• MARK 5101 Marketing Psychology and Consumer Behaviour

  ​​This module develops understanding and application of interplay between psychology, marketing, and consumer behaviour. Using a variety of resources, including from the Chartered Institute of Marketing, students will explore the psychological processes that influence how consumers perceive, interpret, and respond to marketing stimuli. By understanding these underlying mechanisms, students will gain valuable insights into how to develop effective marketing strategies that resonate with target audiences and drive desired behaviours. The module will cover key topics such as perception, motivation, learning, attitudes, decision-making, and the influence of social and cultural factors on consumer choices. 

• PSYC 5103 Mind and Language

  This is an interdisciplinary course that introduces students to current research and debates in the areas of language and communication. Whereas similar courses have focused on the relationship between language and mind, this course aims to address a relatively neglected aspect of psychology: the relationship between language and self. Beginning with an overview of the biological basis of language and a review of the developmental research on language acquisition, the course will also examine the relation between gesture and language. Clinical models of communication will be covered, focusing on pathological forms of communication such as schizophrenia and autism. The second part of the course will examine structuralist and poststructuralist approaches to language, linguistic interpretations of psychoanalytic theory, narrative communication and narrative identity, as well as theories of reading and writing.

• LIBA 5302 SL: Leadership in a Changing World

  This course helps students make a real difference in the world. Service-Learning as experiential learning combines community service with academic study. This course will apply service-learning to global challenges and how to be a leader that creates positive change. Students will work on live projects and challenges to address real-world issues. Students will learn how to lead and work with diverse teams to make a positive impact. Skills will be gained from working on a project with charities, NGOs, or non-profit organisations on citizenship concepts which will enable the student to critically reflect through service-learning. This course builds professional, entrepreneurial and personal skills to engage with a variety of stakeholders. This course is underpinned by JEDI approaches to justice, equality, diversity and inclusion across the global community. 

• BUSM 6104 Leadership and People Management

  This module provides a critical exploration of leadership in the context of managing people and talent within organizations. Students will develop a deep understanding of contemporary leadership theories and their application to the challenges of attracting, developing, motivating, and retaining talent in a rapidly changing world. The module emphasizes the importance of diversity and inclusion, ethical leadership, and social responsibility in creating a high-performing and sustainable workforce. Through real-life examples, case studies, and interactive discussions, students will gain the knowledge and skills necessary to lead effectively in today's complex and dynamic business environment.

• PSYC 6103 Psychology of Happiness and Wellbeing

  Positive psychologists argue that traditional psychology has tended to focus on dysfunction and unhappiness and that balance needs to be restored by research into what makes life go well. This course focuses on the science of happiness and wellbeing, integrating findings from Positive Psychology studies and theories. During this course, students will critically evaluate the teaching of Positive Psychology as a means of enhancing happiness and understand the difference between weaknesses and strengths, and how positive psychology emphasises the latter in contrast to traditional psychology’s emphasis on the former. Students will appreciate some of the factors that lead to happiness and learn how to capitalise on these factors in order to achieve lasting happiness, especially by getting to know their own strengths; students will also understand and use a variety of techniques and interventions designed to enhance happiness and wellbeing.