Minor in
Advertising and Public Relations

US Credits

UK Credits

• MADPR 5102 Persuasive Communication in Advertising and PR

  This course examines the principles and the practical application of persuasive communication techniques within the contexts of advertising and public relations. Students will engage with key concepts used to understand the influence of public perception and behaviour, while gaining hands-on experience in crafting and evaluating persuasive messages using creativity and strategic communication. Students will analyse real world examples of effective marketing and business communications, while their coursework will reflect contemporary standards in these practices. With a focus on developing professional skills, students will have a variety of exercises where they will try their hand at writing PR materials and advertising copy.

• ADPR 5101 Visual Communication Practices

  How do we convey meanings and messages through images? In this practical course using industry- standard design software, students first discuss the process of devising and critiquing creative ideas, and how these can be used to persuade and convince. Visual approaches to narrative and research are analysed before moving on to explore key design principles such as type, colour, layout and composition. Training in industry-standard software is provided, allowing students to produce images to a brief. No prior design or software experience is required.

• ARTS 5103 Studio Photography

  This course explores the technical and contextual possibilities of the photographic studio, an environment and set of tools that are as valid to contemporary photographers as they have been historically.

• ADPR 6101 Creative Campaigns in Advertising and PR

  This course focuses on the development and execution of creative campaigns in advertising and public relations. Students will learn to apply advanced concepts and techniques to create impactful campaigns that resonate with target audiences. It builds upon earlier study of advertising and PR and requires students to examine and discuss campaigns involving advertising and PR and to present their own ideas for a fully- fledged campaign bringing together both disciplines. This will include the critical examination and evaluation of past campaigns in a variety of contexts and the planning, pitching and discussion of ideas for campaigns of the students’ own devising.

• MARK 6102 Integrated Marketing Communication

  In today's dynamic media landscape, effective marketing requires a holistic approach that seamlessly integrates traditional and digital channels. Integrated marketing communications (IMC) encompassing both traditional (advertising, OOH, PR, sponsorship, events etc) and digital marketing (social media, SEO and SEM, websites, email, experiential, influencers, AR etc) equips students with the knowledge and skills to develop and execute successful marketing strategies across various platforms. Course material will draw from a blend of theory, tools, media campaigns, case studies, and contemporary brand examples.