Business School Students Showcase their Senior Projects
Author: Richmond American University London
Richmond Business School’s senior projects have just been showcased in this semester’s Senior Project Poster Exhibition, with fascinating topics from social media to the role of automation in student recruitment. The showcase was well attended by faculty, staff and students.
Senior Project Highlights
Elena Forghieri, a senior majoring in Digital Marketing (Minor in Fashion Marketing and Management), used qualitative data gathered on social media to explore the role of User Generated Content (UGC) among three industries: Beauty, Fashion and Food.
Kiara Garcia, a senior majoring in International Business, conducted qualitative research to examine how the shift from conspicuous to inconspicuous has influenced social media users’ perceptions across platforms in the context of quiet luxury.
Nitya Joshi, a senior majoring in International Business (minor in Mathematics), used regression analysis to examine the impact of ESG performance on company growth across emerging and non-emerging markets. His study analyses the compound annual growth rate (CAGR) of stock prices from 2021 to 2025 and revenues from 2021 to 2024, respectively, exploring how market classification moderates the relationship between ESG scores and financial performance.
Colin Kariuki, a senior majoring in Digital Marketing, conducted content analysis of social media, i.e., social media posts, captions, hashtags, and engagement styles of 15 local companies and 15 international companies based in Kenya. Colin was awarded 2nd Prize! 1/2
Lauryn Kariuki, a senior majoring in International Business, conducted quantitative research to evaluate how consumer preferences differ between fast fashion and luxury brands based on price perception, sustainability concerns, and brand loyalty.
Tim Link, a senior majoring in Economics and minoring in Maths, employed a suite of quantitative econometric tests to explore the relationship between Gold prices and Macro variables to forecast Gold Futures (GC = F) prices using ML models, LSTIM, XGBoost and Meta Prophet. This may improve the Central Bank’s announcement policies and provide insights into the viability of RNN ML models to forecast financial time-series data.
Carolina de Oliveira Pinto, a senior majoring in Fashion Management and Marketing (minor in Digital Studies), conducted qualitative research to explore whether there are differences in web design across cultures, analysing specifically visual elements, structure, navigation, language and mobile adaptation of fashion companies from eight different countries. Carolina was awarded 2nd Prize! 2/2
Sofia Popovic, a senior majoring in International Business (minor in Fashion Management and Marketing), conducted interviews with students from a range of universities, including Richmond, UCL, the University of Bath, and Imperial College London to understand perceptions of the transition from traditional to technology-driven recruitment methods and how this is affecting candidate experience. Sofia was awarded 1st Prize!
Femke Veenstra, a senior majoring in Fashion Management and Marketing, used a mixed-methods approach to explore the influence of packaging on Gen Z women’s purchase decisions for luxury and drugstore cosmetics.
William Todd and Jelena Pivovarova served on the judging panel and commented on how challenging it was to select winners because of the overall high quality of the posters.
The event was organised by the senior project supervisors Drs Theano Lianidou and Vasileios Bougioukos.
Congratulations to all participants on their impressive presentations!
