“I believe that everyone has the potential to start the projects or dreams they have, and that many times the problem is just finding out how to do it, and how to differentiate yourself creatively from others.”
These are the words of Michiel Das, who gave a great inspirational talk recently for our MBA and MA Luxury Brand Management students.
Michiel is an online marketing and branding entrepreneur, who is, ‘Passionate about everything related to social media, online marketing and all types of creative campaigns that make you go “wow”’.
Michiel’s talk focused on how to create effective marketing strategies and he shared how he started his career.
While looking for a new professional challenge in 2012, Michiel decided to create three business cards and give them to three different people, who in turn were passing on these business cards to their friends, until they reached someone who wanted to hire him. After passing through the hands of four contacts, he managed to find a job thanks to his first business card, which led him to appear in national media with his project.
Michiel has gone on to create four start-ups and now teaches Digital Marketing and Branding classes in several Business Schools.
