The Centre for the Study of Persuasive Industries
The Centre for the Study of Persuasive Industries (CSPI) is London’s first academic centre promoting debate and research about the worlds of advertising, public relations and lobbying.
Despite the UK capital’s status as a global hub for advertising and PR, the growing role these high profile industries play internationally, and increasing demand for related education for would-be entrants, they remain underexplored. There are few independent forums for discussion about their social, economic and political role and their relationship with the media.
CSPI aims to fill this major gap in knowledge and understanding. It is based within Richmond University’s facility in Kensington, alongside the industries it seeks to study, and benefits from close links with senior figures across the persuasive industries spectrum. The Centre’s staff have written and spoken extensively about these subjects. All contribute to the University’s new MA in Advertising and Public Relations, and are also involved in teaching on related undergraduate programmes and in curriculum development in what is a rapidly developing field.