Richer London

An International Education,
A London Location,
A Global Future

Dr Jonathan Wilson

Associate Dean: Postgraduate Programmes
Associate Professor of Business and Management

Dr Jonathan Wilson


Jonathan A.J. Wilson, BSc (Dund), MBA (Dund), PhD (Brun), is Associate Dean of Postgraduate Programmes and Associate Professor of Business and Management – based at the London Kensington campus. He lectures on the undergraduate, postgraduate, and MBA programmes.

Professor Wilson’s career began over twenty years ago in industry, before branching out into academia and consulting. He specialises in the ABCDs of Business and Culture, as he calls them: Advertising, Branding, Communications, and Digital. His work covers corporate identity, food, fashion, sport, tourism, music, technology, ethnicity, religion, and popular culture.

He has spoken at conferences across the globe on over 100 occasions, and published over 200 pieces of work.

Islamica 500 lists him in the Top 50 Global Thought Leaders for his work in Islamic Economics, Halal Branding, and Muslim Millennials.

Professor Wilson is also: a Halal Tourism Officer in the Ministry of Tourism, Republic of Indonesia; Editor-in-Chief for the Journal of Islamic Marketing; an Executive Trainer for Al Jazeera Media Network in Qatar; and is an Advisor to innovation and research firm Stylus, luxury fashion brand The ISHU, and the UK All Party Parliamentary Group on Islamic Finance.

His research on Inconspicuous Branded Consumption and Luxury in the Journal of Marketing Management received an award, and also appears in the September 2015 Harvard Business Review. It is this work, along with his network of contacts that he has used to develop our MA in Luxury Brand Management.

Professor Wilson’s work and views have featured in, amongst others: The Guardian, The Economist, Huffington Post, Thomson Reuters, Nikkei Asian Review, KBS TV (Korea), Communicate Advertising Age, The Times, Sunday Times, Khaleej Times, Sky News Arabia, BBC, BBC World, Vision Magazine, The Marketeers, KIN Global, BRIC Plus, and Astro Awani.

He has contributed to industry projects and reports for: McKinsey & Company, Middle East; DinarStandard; Thomson Reuters and Salaam Gateway; Mindshare, London; Stylus; PwC Malaysia; Oxford Analytica; MBA & Company; Tokyo Institute of Technology and Gurunavi Japanese Restaurant Guide.

He also sits on the panel of judges for the Islamic Economy Awards – hosted by Thomson Reuters, the Dubai Islamic Economy Development Centre, and under the patronage of HH Sheikh Mohammed bin Rashid Al Maktoum.

Twitter:  @drjonwilson