BA Degree in Marketing
The Marketing programme has been developed to assist students in understanding what the key value propositions are within an organisation. The long-term influencers are then also studied and interpreted, so that the best use of the companies offering (its products and services) can be best utilised for maximum profit. Required elements of the marketing major are courses in Advertising, Management, Consumer Behaviour, Market Research, and Marketing Strategy.
It’s not just about study, this is your story
Undergraduate Entry Requirements:
Every undergraduate student will first enter our Liberal Arts programme before specialising in their Major. As such, the entry requirements for all undergraduate programmes at Richmond are the same, regardless of your chosen Major.
Undergraduate applicants should meet at least one of the following academic achievements for successful admission into Richmond:
- A Level: 96 UCAS points
- US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale)
- International Baccalaureate: 24 IB points
- BTEC National Diploma: MMM
- SAT: 1700
- ACT composite: 24
Additional Entry Requirements (please note, your application will not be complete until all items below are received by Admissions):
- Application for Undergraduate Admission
- your Personal Statement
- one Confidential Letter of Academic Recommendation
- Official School Transcripts (if you are a transfer applicant with less than 30 credits, you must also submit official secondary school transcripts)
- English Language Test Scores** (required for students whose native language is not English. Please see below regarding this requirement)
Deadlines & Start Dates:
(please view our Academic Calendar here)
Fall 2017: We are now accepting applications for Fall entry term.
- If you require a visa to study in the UK then we strongly suggest that you submit your application and supporting documents to us by 1st July 2017. Applications for spring entry received after this date, may still be considered but this will depend on your individual circumstances.
- If you do not require a visa to study in the UK, then we suggest you submit your application and supporting documents by 1st August 2017.
Spring 2018: The entry term begins on 8th January 2018.
- If you require a visa to study in the UK, we strongly suggest that you submit your application and supporting documents to us by 17th November 2017. Applications for spring entry received after this date, may still be considered but this will depend on your individual circumstances.
- If you do not require a visa to study in the UK then we suggest you submit your application and supporting documents by 1st December 2017.
Students meeting this standard in relevant subjects will normally be given exemption from introductory courses and may complete the degree programme in less than four years. See the ABMA Advanced Early Qualifications link (below) for advanced entry details for students holding ABMA qualifications. Candidates with US High School Diplomas or other entry qualifications can be considered for entry to year 1 of the 4-year degree programmes. ABMA Advanced Entry Qualifications
Students with Advanced Standing:
A student who has passed an Advanced Placement Test will be given six credits for each subject in which a grade 3,4 or 5 is achieved. A student who has passed an A level (advanced level) examination will be given nine credits for each subject in which a grade of A, B or C is achieved. Six credits will be given for a grade of D or E. Students with advanced qualifications may be awarded course credit towards the BA or BS degree. Examples are the International Baccalaureate, the Baccalauréat de l’Enseignement du Second Degré (France), the Abitur/Reifzeugnis (Germany), the Diploma di Maturità (Italy), and the School Leaving Diploma from Denmark, Finland, Norway and Sweden.
**English Language Proficiency Requirements (for non-native English speakers):
- If you require a Tier 4 visa to study in the UK, and are not a national of a majority English-speaking country, then you will need to provide evidence of your English language ability. This should be an IELTS test taken within the last two years with a score of at least 5.5 in each element. Majority English speaking countries are Antigua and Barbuda, Australia, the Bahamas, Barbados, Belize, Canada, Dominica, Grenada, Guyana, Jamaica, New Zealand, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago and USA.
- If you do not need a Tier 4 visa to study in the UK, but you come from a country where English is not the native language, then we can accept a wider variety of English language tests as evidence of your English proficiency. Please note that tests marked with a * in the chart below are not Secure English Language Tests (SELTS) approved by the Home Office and therefore cannot be used to support your Tier 4 student visa application.
|IELTS||5.5 in each element|
|Cambridge English: First *Cambridge English: Advanced * Cambridge English: Proficiency*||Overall Cambridge English Scale score of no less than 168 in each skill|
|TOEFL iBT *||18 in reading, 17 in listening, 20 in speaking, 17 in writing, with an overall score of 80|
|Pearson Academic Test of English *||51 in each element|
|Slutbetyg från Gymnasieskola *(Swedish Students)||English 5 with grade B or above; or English 6 with grade C or above; or English 7 with grade D or above.|
|IB Diploma *||
Pass English Language A with 4 or above at Higher Level (HL) or 5 or above at Standard Level (SL)Pass English Language (B) with 4 or above at Higher Level (HL) only
How will I be assessed?
The teaching and learning strategy adopted within the Marketing degree is based on the understanding that all students will be treated as active learners. The precise approach will vary from course to course, depending on the learning outcomes relevant to each class.
The generic components of our teaching and learning strategy normally involve a variety of approaches and include the application of many of the following elements:
- Occasional workshops and seminars in some courses.
- Regular use of self-directed and directed reading in all courses.
- Peer-tutoring led by advanced students in many courses.
- Regular use of tutor- and student-led discussion groups via e-learning platforms such as Blackboard in many courses.
Students are assessed through term-papers, tests and project work. End of term exams are also used in many of our courses. Students pursuing degrees in Accounting and Finance are assessed through their ability to work with both theoretical and practical material and assess and apply their relevance to real world problems.
All of our classes follow a University-defined set of Assessment Norms. The purpose here is to ensure equity and fairness for all students.
Lower Division Requirements
QCF Level 3 - US Credits 30 - UK Credits 120
FHEQ Level 4 - US Credits 31 - UK Credits 124
Upper Division Requirements
FHEQ Level 5 - US Credits 30 - UK Credits 120
FHEQ Level 6 - US Credits 30 - UK Credits 120
BA Degree in Marketing is currently validated by The Open University.
Graduates from this programme are eligible to receive a Chartered Management Institute (CMI) Award in Management & Leadership
UCAS course code: NN15
Duration: FT– 4 years (including one year at QCF Level 3)
When: Starting Fall and Summer 2015/ January 2016
Where: Come to the Richmond Campuses in London and have the opportunity to study in any of our partner campuses in America and Italy.
Rest of the World
You may also be able to get help with fees through one of our scholarships.
You could study this programme as a minor instead, alongside a different major:
- Fashion management and marketing BA
- Communications (Marketing Communications and Public Relations) BA
- Art, Design and Media BA