Wednesday 26 May 2021 • 3 – 6pm (BST)

We are offering a day of virtual live sessions, over the next few months, so you can explore studying at Richmond including a talk on the degree of your choice.

  • Tuition Fee

    £9,250 (UK/EU)
    £14,750 (INT)
    $38,000 (US)

  • Duration

    4 Years (Full-time)
    (including one year at QCF Level 3)

  • Location

    Richmond Hill Campus

Programme Overview

Marketing affects everyone’s lives, more than ever before, with digital media opening up new and exciting opportunities for reaching audiences. If you’d like to know more, this is your chance to explore marketing in-depth. Our BA in Marketing will provide you with the essential principles, skills and knowledge you’ll need for a successful career in the dynamic marketing industry.

As with all of our students at Richmond, you’ll have the advantage of being able to study one programme and gain two degrees, from the US and the UK, opening up more international career opportunities.

Not only that but once graduated, you’ll be eligible to receive a prestigious Chartered Management Institute (CMI) Certificate in Strategic Management & Leadership.

Our programme encompasses all aspects of marketing – from market research and consumer behaviour to branding and advertising. Ecommerce and social media are explored in detail, with an examination of their increasingly vital role in the marketing mix. On top of all this, you’ll be provided with a solid foundation in general business and management knowledge with a specific focus on marketing, both as business strategy and a function.

There’s a broad spectrum of electives on offer in the third and fourth years. Choose from Game Theory and Decision Making, Media Ethics, Operations Management and Web Design. It’s an opportunity to specialise in an area that you find particularly interesting and could be invaluable when making a career choice.

You’ll be given the chance to work on live marketing briefs, so you’ll have a real grasp of how marketing works in practice. Guest speakers are invited to meet our BA Marketing students, sharing their expertise and tips on how to get ahead in the industry. Based in vibrant London, home to world leading marketing, advertising and communication companies, you’ll be ideally positioned to capitalise on internship opportunities.

Top 5 Reasons to study BA Marketing:

  • Build a comprehensive business understanding which puts marketing into context within organisations
  • Examine successful global marketing practices and how they can secure a competitive advantage and success for organisations
  • From concept to product launch, learn how to position and promote products/services with an extensive analysis of the marketplace and how to engage effectively with a target audience
  • Compare strategies involved in marketing and branding
  • Discuss the contemporary debate over marketing ethics, and contrast different ethical approaches to the study of marketing
  • After you graduate

    Career Paths
    Accenture, Mindshare, Dentsu Aegis, MediaCom, OmniCom, RAPP Group, Merkle & Periscopix, Ogilvy & Mather, Publicis Group, Havas Media, Fallon, BBH, Leo Burnett, Saatchi & Saatchi, R/GA London, Edelman and Razorfish

    Further Education
    London School of Economics and Political Science, SOAS, University of London, University of Cambridge, Frostberg State University, Oxford University, London Business School, CASS Business School

    Career paths for Marketing graduates
    Digital Marketing, social media management, creative content copy writing, account management, branding, user experience marketing, and experiential marketing.

  • Career Support

    We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.

  • Study Abroad

    All students at Richmond University have the opportunity to study abroad. You can either study at one of our campuses for a semester to a year or study overseas at any of our partner locations across the world giving you an unique experience.

Modules breakdown






Foundations of Business

Financial Accounting

Managerial Economics

Advertising Management

Functions and Applications

Managerial Accounting

Corporate Finance

Digital Marketing and Social Media

Transitions I

Introduction to Microeconomics

Research Methods

Distribution and Retailing Management

Transitions II

Introduction to Macroeconomics

Legal and Ethical Concepts in Management

Global Marketing Management

Creative Expression

Introduction to Entrepreneurship

Professional Skills

Luxury Brand Management

Research and Writing I

Computer Applications in Management

Principles of Marketing

Competition and Strategy

Plus 3 QCF Level 3 Electives

Introduction to Marketing

Consumer Behaviour

Senior Project in Business


Probability & Statistics I


Research and Writing II


Plus 3 FHEQ Level 4 Electives








Plus one of the following:

Plus two of the following OR an Internship


Creating Digital Images

Web Design


Mass Communication and Society

PR and Self-Presentation


Econometrics I - Principles

Media Ethics


Organisational Behaviour

Developing and Managing Sales


Operations Management

Marketing Planning and Strategy


Fashion Marketing and Retail

World Internship in Marketing (6 CREDITS)


Corporate Reputation Management

Internship in Marketing (6 CREDITS)


Game Theory and Decision Making


Plus 2 FHEQ Level 5 Electives


Entry Requirements

A Level: 96 UCAS points

US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale)

International Baccalaureate: 24 IB points (year 1) BTEC National Diploma: MMM.

Completion of Year 12-13 International equivalent secondary school qualification with a minimum grade average of grade of C including mathematics and English

English Language Requirements (Non Native English Speakers)



Validity Period

IELTS (Academic)

5.5 with 5.5 in Reading, Listening, Speaking and Writing

2 Years


72 with 17 Listening, 18 in Reading, 17 Writing, 20 Speaking

2 Years

Pearson Test of English

51 with 51 in each component

2 Years

First, Advanced, Proficiency – taken after January 2015

162 overall (no less than 162 in each component)

No Expiry

Cambridge First: Advantage, Proficiency – taken before January 2015

Cambridge First: Grade B overall (No less than B in any component)

No Expiry


Cambridge Advanced: Grade C (no less than C in any component) less than C in any component)

No Expiry


Cambridge Proficiency: Level C1 certificate

No Expiry

How to apply

You apply directly using the Common Application ($50.00) or the Richmond online Application. In order to submit your application you will need the following information

  • Details of your education history, including the dates of all exams/assessments
  • The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
  • A personal statement – this can either be emailed as a Word Document or PDF, or completed online
  • An electronic copy of your in process or completed high school (secondary school) transcript and graduation certificate

When to apply

We encourage you to complete your application as early as possible, even if you are completing your undergraduate programme of study. In this case you will be offered a place that is conditional on successfully completing a specified qualification and English language qualification if applicable. If you would like your application to be considered for a Richmond bursary, an early application is strongly recommended

Application process

Admission is by interview unless you live outside the UK when we may interview you via Skype or by telephone. We may also determine your suitability on the basis of their application and qualifications alone. Find out more about applying.

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UCAS Course Code

  • The programme is recognised in the US via our MSCHE accreditation.
  • The programme is currently validated in the UK by The Open University.
  • Major
  • US Federal Aid is available
  • SFE loans currently awaiting designation.

Full Time 3-4 Years

Including one year at QCF Level 3
(subject to credit transfer)

Contact our admissions team for more details:

Please note: Non US students are eligible

Useful Links

What our students say

I graduated from Richmond in 2008 with a BA in Business Administration with a major in Marketing. From 2009, I worked with the university department within the Middle East Recruitment and Admission team. I now work as the Public Relations & Marketing Coordinator at Le Royal Meridien in Abu Dhabi.

I was interested in coming to Richmond because of its diverse culture and my desire to live and study in London. I chose to study a major in marketing because I enjoy the creative processes involved in the development of new ideas.

For me, Richmond is characterized by the friendly atmosphere of campus life and the diversity of its student body. Most importantly, I feel that a key advantage to Richmond’s education and culture is the one-to-one relationships that students develop with their professors.

I graduated from Richmond in 2011 with a degree in BA Business Administration: Marketing and a Minor in Theatre. I chose to study at Richmond because of its location and the international experience it offers. During my time at Richmond, my favourite lecturer was Dr. Barclay – the best professor of theatre, who had the best capability of grabbing my attention and keeping me interested. In every one of his classes, I learned something new.

My time at Richmond and thanks to the great support I received from the professors, prepared me for my career path. I have received plenty of advice on which career path to take and whether there are other attractive opportunities worth considering. This is an incredible advantage students should make full use of, to make sure they are not missing anything out there. My advice for current students who are looking to start their career is to follow your gut feeling, don’t jump start your career. Take your time travelling, understanding different cultures, doing temporary jobs along the way. After a few years at a job, no one cares about what you studied, but what you have to say and how good you are at it. Thanks to Richmond I had the opportunity to follow my gut and ambitions I got the job offer as an Account Manager at Amazon, based in Italy.

“Marketing can be a very broad and abstract major to undertake, so it was always useful to be supplied the most experienced, interpersonal and commercially co-ordinated professors employed from the likes of PWC, KPMG and BP. They ensured that the theories and creative capabilities remained applicable whilst engaging, the uniquely formatted smaller class sizes; ensured the upmost attention to each students ability whilst amplifying the ‘students’ voice’.”

“I am about to graduate and enter the world of digital media analytics, a field that requires confidence, lateral thinking and esoteric knowledge, all of which have been enhanced by my time with internationals, knowledge-rich professors at the higher end and an eco-system of students who will remain dear to me.”

Where to find us

Richmond Hill Campus

Queen’s Road
TW10 6JP

+44 (0) 208 332 8200 (Main Switchboard)