BA Degree in Marketing – Richmond University
  • Tuition Fee

    £9,250.00 (UK/EU)

    £14,500.00 (INT)

    $38,000.00 (US)

  • Duration

    4 Years (Full-time) (including one year at QCF Level 3)

    January and September start dates

  • Accreditation

    Richmond University QAA

    Middle States Commission of Higher Education (US)

  • Location

    Richmond Hill Campus

Programme Overview

The Marketing programme provides a comprehensive knowledge of issues, theories and working practices connected with the dynamic and fast evolving field of marketing in global businesses.

This programme is ideal for students that wish to acquire in-depth knowledge and key competencies to identify key value propositions within businesses and organisations, drivers for company’s growth, longevity and profitability within the marketplace from a marketing prospective and the key elements influencing customers’ demand and loyalty over time. The long-term influencers are then also studied and interpreted, so that the best use of the companies offering (its products and services) can be best utilised for maximum profit. Required elements of the marketing major are courses in Advertising, Management, Branding, Ecommerce, Consumer Behaviour, Market Research, and Marketing Strategy and social media management that cover an extensive knowledge and specialist marketing expertise.

Sustained by a solid foundation in the business fundamentals with information technology and a global perspective, this programme explores both the theoretical and communications side of marketing and, in particular, brings specific case studies on marketing influence on contemporary societal issues, target segmentation, and illustrate key elements that interfere in generating consumer’s demand nowadays.
Graduates who successfully complete this programme, are eligible to receive a Chartered Management Institute (CMI) Certificate in Strategic Management & Leadership.

5 Reasons to study BA Marketing:

  • Examine the global marketing practises that have helped growing companies to the next level, securing a competitive advantage and success, and their impact on multinational enterprises and national firms
  • Understand how to best position and promote products/services with an extensive analysis of the marketplace and main competitors, identifying key aspects to engage effectively with a target audience
  • Compare strategies involved in marketing and branding, and examine the role played by marketing communications to grow customers relationships long-term within a vast array of industries
  • Discuss the contemporary debate over marketing ethics, and contrast different approaches to the study of marketing
  • Enable you to build a comprehensive business knowledge of the issues, theories and the working practices connected with this dynamic field
  • After you graduate

    Career Paths
    Accenture, Mindshare, Dentsu Aegis, MediaCom, OmniCom, RAPP Group, Merkle & Periscopix, Ogilvy & Mather, Publicis Group, Havas Media, Fallon, BBH, Leo Burnett, Saatchi & Saatchi, R/GA London, Edelman and Razorfish

    Further Education
    London School of Economics and Political Science, SOAS, University of London, University of Cambridge, Frostberg State University, Oxford University, London Business School, CASS Business School

    Career paths for Marketing graduates
    Digital Marketing, social media management, creative content copy writing, account management, branding, user experience marketing, and experiential marketing.

  • Career Support

    We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.

Modules breakdown

Core Modules






Foundations of Business

Financial Accounting

Managerial Economics

Advertising Management

Functions and Applications

Managerial Accounting

Corporate Finance

Digital Marketing and Social Media

Transitions I

Introduction to Microeconomics

Research Methods

Distribution and Retailing Management

Transitions II

Introduction to Macroeconomics

Legal and Ethical Concepts in Management

Global Marketing Management

Creative Expression

Introduction to Entrepreneurship

Professional Skills

Luxury Brand Management

Research and Writing I

Computer Applications in Management

Principles of Marketing

Competition and Strategy

Plus 3 QCF Level 3 Electives

Introduction to Marketing

Consumer Behaviour

Senior Project in Business


Probability & Statistics I


Research and Writing II


Plus 3 FHEQ Level 4 Electives









Plus one of the following:

Plus two of the following OR an Internship


Creating Digital Images

Web Design


Mass Communication and Society

PR and Self-Presentation


Econometrics I - Principles

Media Ethics


Organisational Behaviour

Developing and Managing Sales


Operations Management

Marketing Planning and Strategy


Fashion Marketing and Retail

World Internship in Marketing (6 CREDITS)


Corporate Reputation Management

Internship in Marketing (6 CREDITS)


Game Theory and Decision Making


Plus 2 FHEQ Level 5 Electives


Entry Requirements

A Level: 96 UCAS points

US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale)

International Baccalaureate: 24 IB points (year 1) BTEC National Diploma: MMM.

Completion of Year 12-13 International equivalent secondary school qualification with a minimum grade average of grade of C including mathematics and English

English Language Requirements (Non Native English Speakers)

IELTS 5.5 with 5.5 in each Listening, Speaking, Reading and Writing
TOEFL (IBT) 80+ overall with: Listening 17, Reading 18, Writing 17, Speaking 20
Pearsons Test of English (PTE) 51
Overall Cambridge English Scale score of no less than 168 in Listening, Reading, Writing and Speaking

How to apply

You apply directly using the Common Application ($50.00) or the Richmond One Line Application. In order to submit your application you will need the following information

  • Details of your education history, including the dates of all exams/assessments
  • The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
  • A personal statement – this can either be emailed as a Word Document or PDF, or completed online
  • An electronic copy of your in process or completed high school (secondary school) transcript and graduation certificate

When to apply

We encourage you to complete your application as early as possible, even if you are completing your undergraduate programme of study. In this case you will be offered a place that is conditional on successfully completing a specified qualification and English language qualification if applicable. If you would like your application to be considered for a Richmond bursary, an early application is strongly recommended

Application process

Admission is by interview unless you live outside the UK when we may interview you via Skype or by telephone. We may also determine your suitability on the basis of their application and qualifications alone. Find out more about applying.

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UCAS Course Code

  • The programme is recognised in the US via our MSCHE accreditation.
  • The programme is currently validated in the UK by The Open University.
  • Major
  • US Federal Aid is available
  • SFE loans currently awaiting designation.

Full Time 3-4 Years

Including one year at QCF Level 3
(subject to credit transfer)

Contact our admissions team for more details:

Please note: Non US students are eligible

Useful Links

Undergraduate Prospectus

What our students say

I graduated from Richmond in 2008 with a BA in Business Administration with a major in Marketing. From 2009, I worked with the university department within the Middle East Recruitment and Admission team. I now work as the Public Relations & Marketing Coordinator at Le Royal Meridien in Abu Dhabi.

I was interested in coming to Richmond because of its diverse culture and my desire to live and study in London. I chose to study a major in marketing because I enjoy the creative processes involved in the development of new ideas.

For me, Richmond is characterized by the friendly atmosphere of campus life and the diversity of its student body. Most importantly, I feel that a key advantage to Richmond’s education and culture is the one-to-one relationships that students develop with their professors.

Rami SuleimanBusiness Administration: Marketing

I graduated from Richmond in 2011 with a degree in BA Business Administration: Marketing and a Minor in Theatre. I chose to study at Richmond because of its location and the international experience it offers. During my time at Richmond, my favourite lecturer was Dr. Barclay – the best professor of theatre, who had the best capability of grabbing my attention and keeping me interested. In every one of his classes, I learned something new.

My time at Richmond and thanks to the great support I received from the professors, prepared me for my career path. I have received plenty of advice on which career path to take and whether there are other attractive opportunities worth considering. This is an incredible advantage students should make full use of, to make sure they are not missing anything out there. My advice for current students who are looking to start their career is to follow your gut feeling, don’t jump start your career. Take your time travelling, understanding different cultures, doing temporary jobs along the way. After a few years at a job, no one cares about what you studied, but what you have to say and how good you are at it. Thanks to Richmond I had the opportunity to follow my gut and ambitions I got the job offer as an Account Manager at Amazon, based in Italy.

Piet CoelewijBusiness Administration: Marketing

Where to find us

Richmond Hill Campus

Queen’s Road
TW10 6JP

+44 (0) 208 332 8200 (Main Switchboard)