Students pursuing the specialisation in Marketing Communications and Public Relations within the BA degree in Communications will learn how to engage audiences across different channels, media and explore the relationship between marketing communications and public relations within the business and media industries. The aim of this programme is to prepare students to work within the technologically driven and consumer focused businesses around the world.
This degree provides an interdisciplinary, multimedia approach to the study of communications through the study of theory and subsequent practice. During the first two years of the Communications degree students take the same core courses across the three available disciplines. During the third and fourth year students then specialise in Marketing Communications & Public Relations, whilst also having the opportunity to pursue an internship with leading global companies and institutions.
Top 5 reasons to study this programme:
- Explore the worlds of PR, advertising and communications in London, the hub of the global marketing communications industry
- Learn from experienced academics and guest lecturers, organise and lead events, and become a student member of the Public Relations Consultants Association – Europe’s largest PR body
- Gain vital work experience through an internship in a wide range of leading international organisations in London, the USA and China
- Develop strong communication skills in small classes within an International environment, alongside fellow students from all over the world
- Take advantage of a leading alumni community in the UK and the USA
3 Years pathway
4 Years pathway
A Level: 3 C’s or equivalent*
*All other equivalent eligible transfer credits will be determined by Admissions.
A Level: 96 UCAS points
US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale)
International Baccalaureate: 24 IB points (year 1) BTEC National Diploma: MMM.
Completion of Year 12-13 International equivalent secondary school qualification with a minimum grade average of grade of C including mathematics and English
☐ IELTS 5.5 with 5.5 in each Listening, Speaking, Reading and Writing
☐ TOEFL (IBT) 80+ overall with: Listening 17, Reading 18, Writing 17, Speaking 20
☐ Pearsons Test of English (PTE) 51
☐ Overall Cambridge English Scale score of no less than 168 in Listening, Reading, Writing and Speaking
You apply directly using the Common Application ($50.00) or the Richmond One Line Application. In order to submit your application you will need the following information
- Details of your education history, including the dates of all exams/assessments
- The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
- A personal statement – this can either be emailed as a Word Document or PDF, or completed online
- An electronic copy of your in process or completed high school (secondary school) transcript and graduation certificate
When to apply
We encourage you to complete your application as early as possible, even if you are completing your undergraduate programme of study. In this case you will be offered a place that is conditional on successfully completing a specified qualification and English language qualification if applicable. If you would like your application to be considered for a Richmond bursary, an early application is strongly recommended
Admission is by interview unless you live outside the UK when we may interview you via Skype or by telephone. We may also determine your suitability on the basis of their application and qualifications alone. Find out more about applying.