BA (Hons)
UCAS CODES: 4 YEARS – NP52
NEW: 4 YEARS WITH FOUNDATION – RF06
From “Wassup!” to “Just do it” the most successful ads have a way of ingraining themselves in your memory.
Remember the #icebucketchallenge? This viral sensation has to be one the most successful PR campaigns ever, achieving global online awareness and raising millions for the ALS Association.
If you would like to create campaigns like these and more, this programme will give you the practical know how and equip you for a successful career in either industry, advertising or PR.
We talk to Dr. Sam Brooker and student Leah on the benefits of studying Communications: Advertising & PR / Media Studies BA (Hons) at Richmond, The American International University in London.
About the programme
For this programme, it’s vital to have a grounding in the principles of communication. During the first two years of the degree, all Communications students at Richmond take the same core courses.
With our inter-disciplinary approach, you’ll be taken on an exploration of topics which involve communication, such as business, sociology and visual culture as well as studying the principles of marketing and PR and self-representation in the media. Small class sizes with an international cohort of students will give you a broad perspective. You’ll have the opportunity to listen to guest lecturers from the communications industry, providing their views on the latest trends and innovations.
The third and fourth years of this programme are devoted to more specialisation in Advertising and Public Relations, when you’ll have the option to choose electives from an array of exciting topics, including Celebrity, Fan Culture and the Media, the Psychology of Fashion and Luxury Goods and Advanced Digital Video.
Not only that, you’ll also have the opportunity to put your ideas into practice by pursuing an internship with a leading communications company or global organisation.
Through our partnership with them, you’ll have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body, which organises training, conferences and events for communications professionals.
It’s a career-oriented programme, giving you a clear foundation in both theory and practice, taught in London – one of the world’s most important centres for advertising and public relations.
Like all Richmond graduates, you’ll also be able to qualify with two degrees – one from the UK and one from the US.
What you will study
Richmond is the only university in the UK where the degree programmes are based on the US educational approach which is a four year pathway. Every undergraduate degree student will first enter our Liberal Arts programme before specialising in their Major.
This programme can also be taken as a three year pathway depending on previous qualifications. The entry requirements for all undergraduate programmes at Richmond are the same, regardless of your chosen Major.
Find out more about the Core Curriculum >>
YEAR 1Courses
Plus one of the following:
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YEAR 2Courses
Plus one of the following:
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YEAR 3Courses
Plus one of the following:
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YEAR 4Courses
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Integrated Internship
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In addition to the courses outlined above, there are open electives in each year. Course content and delivery can be subject to change. For more detailed information on the programme specification, please find more details here.
A normal course load per academic year is 30 US credits, equivalent to 120 UK credits. Students complete 120 UK credits at Level 6 in their chosen major.
Communications: Advertising & PR (BA) with Foundation
There are many reasons why taking this programme with a Foundation option could be the ideal choice; you may not have the exact subjects or grades at A level to meet the entry requirements, you may have tried other options such as apprenticeship and want to change direction or have been living abroad.
Whatever your starting point, studying this programme with a Foundation option offers you a great opportunity to gain both a UK and US degree and start the adventure of a lifetime, studying with us in the world’s top student city.
This is what our Foundation option can offer you:
Entry requirements
At Richmond our undergraduate degree programmes, which are based on the US educational approach, are offered on a four year pathway. Every undergraduate degree student will first enter our Liberal Arts programme before specialising in their Major.
This programme can also be taken as a three year pathway depending on previous qualifications. The entry requirements for all undergraduate programmes at Richmond are the same, regardless of your chosen Major.
Below is information on our entry requirements for both 4 years and 4 years with foundation programmes.
4 YEARS
4 YEARS W/ FOUNDATION
We understand that not every student is in the same situation, if you have any questions about your qualifications, please get in touch with us enquiries@richmond.ac.uk.
For more information on English Language Requirements for your country visit our How to Apply webpage.
Fees & funding
Undergraduate tuition fees for students starting their programme this academic year can be found in the table below.
UK |
EU / INT |
US |
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| Spring 2023 | Fall 2023 | Spring 2023 | Fall 2023 | Spring 2023 | Fall 2023 | |
| Undergraduate Programmes
(per year) |
£9,250 | £9,250 | £14,750 | £14,900 | $38,000 | £14,900 |
*This includes a scholarship award upon successful application
(Hint: Scroll left & right to view the full table)
For more information visit our Tuition Fees & Funding webpage.
Employability
The University offers personal development seminars, leadership opportunities and access to work experience, volunteering and internships. There is also a dedicated, personalised service for assistance with CV writing, interview preparation tips and much more.
Throughout your studies, you will have the opportunity to build links with industry experts and Richmond alumni, connecting you to a vast and influential worldwide network.
Internships
We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Whether you are interested in gaining work experience in London or internationally, we will be here to help you find the best possible opportunities.
Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment.
Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.
Graduate Destinations
Below is a list of where some of the graduates of this programme have gone on to work.
Study abroad
All students at Richmond University have the opportunity to study abroad. You can either study at one of our campuses for a semester to a year or study overseas at any of our partner locations across the world giving you an unique experience.
How to apply
You can apply one of three ways, either apply directly through us, apply through UCAS and for our US students, via the Common Application ($50.00).
In order to submit your application you will need the following information
Visit our How to Apply webpage for more information regarding Entry Requirements, admissions processes and to start your application.
When to apply
We encourage you to complete your application as early as possible, even if you are completing your undergraduate programme of study. In this case you will be offered a place that is conditional on successfully completing a specified qualification and English language qualification if applicable.
If you would like your application to be considered for a Richmond bursary, an early application is strongly recommended.
What our students say
Register for an Undergraduate open event at Richmond >>
Sign up and find out about our programmes, generous scholarships and what life is like at Richmond.
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“This degree offers candidates the opportunity to explore the worlds of advertising, PR and communications in London, the undoubted hub of the global marketing communications industry. Enjoy lively classes taught by experienced academics and guest lecturers as well as the opportunity to become a student member of the Public Relations and Communications Association – Europe’s largest PR body.”
– Dr Nicola Mann, Head of Department of Communications
“The reason I chose this programme is because I wanted to learn more about different professions in the field. What I enjoyed most about my course was the flexibility. I was able to learn about different careers and choose the one I loved best.
The university’s incredible London location meant that in my third year I could intern at a small PR agency. Today I am a Senior Account Executive working in arts and culture PR.”
“I am currently studying full time (all four years) for a BA in Communications: Marketing and Public Relations. Choosing Richmond was an easy choice for me as the class sizes and the community feel was exactly what I was looking for from my university experience. I have had the best three and a half years and am grateful for my time at Richmond. During my time at Richmond, I have had the opportunity to have fantastic lecturers that are professional, fun and extremely knowledgeable on their subjects, which is incredibly encouraging for my future.
Being able to graduate with both a UK and a US degree is a bonus. The liberal arts structure benefitted me and prepared me for a well-rounded education and I wouldn’t change that experience whatsoever.”
“The MA Advertising & PR course means I will carry into my professional career a new level of balance, discipline, adaptability, and organisational skills for a successful future.”
