BA Degree in Communications: Advertising & PR - Richmond, The American International University in London

Clearing 2021

Call our hotline now: +44 (0) 208 059 6413 or visit our student hub

CLEARING 2021

VIRTUAL OPEN DAY

Wednesday 28 July 2021 • 3.30 – 6pm (BST)

We are offering a day of virtual live sessions, over the next few months, so you can explore studying at Richmond including a talk on the degree of your choice.

Tuition Fee

£9,250 (UK)
£14,750 (EU/INT)
$38,000 (US)

Duration

3 Years (Full-time)
4 Years (Full-time)

Accreditation

QAA

MSCHE (US)

Location

Richmond Hill Campus

Scholarships

UK/EU – £3,085 p.a.

International – up to £4,500 p.a.

US – up to $23,000 p.a.

Programme Overview

This programme is aimed at producing outstanding communications professionals, with specialist marketing and public relations knowledge and skills. It will equip you for a successful career in marketing communications and public relations, with a thorough grasp of how to engage audiences across different channels.

For this programme, it’s vital to have a grounding in the principles of communication. During the first two years of the degree, all Communications students at Richmond take the same core courses.

With our inter-disciplinary approach, you’ll be taken on an exploration of topics which involve communication, such as business, sociology and visual culture as well as studying the principles of marketing and PR and self-representation in the media. Small class sizes with an international cohort of students will give you a broad perspective. You’ll have the opportunity to listen to guest lecturers from the communications industry, providing their views on the latest trends and innovations.

The third and fourth years of this programme are devoted to more specialisation in Advertising and Public Relations, when you’ll have the option to choose electives from an array of exciting topics, including Celebrity and Fan Culture, Video Production, Fashion Marketing and Retailing and From Script to Screen.

Not only that, you’ll also have the opportunity to put your ideas into practice by pursuing an internship with a leading communications company or global organisation.

Through our partnership with them, you’ll have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body, which organises training, conferences and events for communications professionals.

It’s a career-oriented programme, giving you a clear foundation in both theory and practice, taught in London – one of the world’s most important centres for marketing communications and public relations.

Like all Richmond graduates, you’ll also be able to qualify with two degrees – one for the UK and one for the US.

Programme Video

Learn more about BA Communications: Advertising & PR from a member of the academic team and a student on the programme.

Top 5 reasons to study this programme:

Explore the worlds of PR, advertising and communications in London, the hub of the global marketing communications industry
Learn from experienced academics and guest lecturers and become a student member of the Public Relations Consultants Association – Europe’s largest PR body
Gain vital work experience through an internship chosen from a wide range of leading international organisations in London, the USA and China
Develop strong communication skills in small classes within an international environment, alongside students from all over the world
Chance to specialise in electives of your choice which could open up specialist career opportunities for you

After you graduate
Career Paths
BBC, Bloomberg L.P, EMI Music, 19 Entertainment, Omnicom, MediaCom, Viacom, Disney Television International

Further Education
CASS Business School, London School of Economics and Political Science, SOAS, University of London, University of Cambridge, University of Sydney

Career paths for Communication graduates
Media, Marketing, Advertising, Corporate Communications, Music industry, Events Management
Career support
We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.
Study Abroad
All students at Richmond University have the opportunity to study abroad. You can either study at one of our campuses for a semester to a year or study overseas at any of our partner locations across the world giving you an unique experience.

Modules Breakdown

3 Years pathway

Core Modules & Electives

YEAR 1	YEAR 2	YEAR 3
Fall Semester	Fall Semester	Fall Semester
Foundations of Mass Media and Communications	Mass Communications and Society	Senior Seminar I
Foundations of Sociology	History of Design	Non-Western Visual Cultures
Foundations of Business	Social Research	Working in the Art World
Research & Writing I	Principles of Marketing	Elective
Creative Expression	Elective	Elective
Spring Semester	Spring Semester	Spring Semester
Intercultural Communications	Art History : Theories and Methods	Senior Seminar II
Introduction to Visual Culture	New Media	Senior Project in COM
Scientific Reasoning	PR and Self-Representation in Media	Elective
Quantitative Reasoning	Elective	Elective
Research & Writing II	Elective	Elective OR Internship

4 Years pathway

Core Modules

CORE SUBJECTS
YEAR 1	YEAR 2	YEAR 3	YEAR 4
Foundations of Mass Media and Communications	Intercultural Communications	Mass Communications and Society	New Media
Foundations of Sociology	Introduction to Visual Culture	Cultural Theory	PR and Self-Presentation in the Media
Foundations of Business (required for MK/PR strand) / Foundations of Photography (required for MS and MP strands)			Senior Seminar 1
Transitions I			Senior Seminar 2
Transitions II			Senior Project in Communications
Quantitative Reasoning
Scientific Reasoning
Creative Expression
Research and Writing I
QFC Level 3 Elective

Electives

ELECTIVE MODULES
YEAR 1	YEAR 2	YEAR 3	YEAR 4
	Plus three of the following:	Plus 1 of the following:	Plus 5 of the following OR Internship and 3 of the following:
	The Language of Art	Video Production	Web Design
	Worlds of Music	Creating Digital Images	Fashion and Media
	Introduction to Advertising Practice	Political Communications	World Internship in Communications (6 CREDITS)
	Communications for PR and Advertising	Celebrity and Fan Culture	Internship in Communications (6 CREDITS)
	Sonic Media Production	Feature Writing	Advanced Digital Video
	Contemporary London Performance (MP and MS strands only)*	Fashion Marketing and Retailing	Documentary Theory and Production
	Writing Science Fiction (MP and MS strands only)*	Psychology of Fashion and Luxury Goods	From Script to Screen
	Rich World, Poor World	Plus 4 FHEQ Level 5 Electives	Pictures of Power
	Introduction to Film Studies		Publications Layout
	Film in the Americas		Media Ethics
	History of Fashion		Global News Analysis
	Introduction to Writing for the Media		Advertising Management
	Introduction to the Business of Fashion		Digital Marketing and Social Media
	Gender and Culture		Global Marketing Management
	Plus all of the following:		Digital Marketing and Social Media
	Research and Writing II		Luxury Brand Management
	Plus 4 FHEQ Level 4 Electives

3 Year Pathway Entry Requirements

A Level: 3 C’s or equivalent*

*All other equivalent eligible transfer credits will be determined by Admissions.

4 Year Pathway Entry Requirements

A Level: 96 UCAS points

US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale)

International Baccalaureate: 24 IB points (year 1) BTEC National Diploma: MMM.

Completion of Year 12-13 International equivalent secondary school qualification with a minimum grade average of grade of C including mathematics and English

English Language Requirements (Non Native English Speakers)

Qualification	Undergraduate	Validity Period
IELTS (Academic)	5.5 with 5.5 in Reading, Listening, Speaking and Writing	2 Years
TOEFL IBT	72 with 17 Listening, 18 in Reading, 17 Writing, 20 Speaking	2 Years
Pearson Test of English	51 with 51 in each component	2 Years
First, Advanced, Proficiency – taken after January 2015	162 overall (no less than 162 in each component)	No Expiry
Cambridge First: Advantage, Proficiency – taken before January 2015	Cambridge First: Grade B overall (No less than B in any component)	No Expiry
	Cambridge Advanced: Grade C (no less than C in any component) less than C in any component)	No Expiry
	Cambridge Proficiency: Level C1 certificate	No Expiry

How to apply

You apply directly using the Common Application ($50.00) or the Richmond online Application. In order to submit your application you will need the following information

Details of your education history, including the dates of all exams/assessments
The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
A personal statement – this can either be emailed as a Word Document or PDF, or completed online
An electronic copy of your in process or completed high school (secondary school) transcript and graduation certificate

When to apply

We encourage you to complete your application as early as possible, even if you are completing your undergraduate programme of study. In this case you will be offered a place that is conditional on successfully completing a specified qualification and English language qualification if applicable. If you would like your application to be considered for a Richmond bursary, an early application is strongly recommended

Application process

Admission is by interview unless you live outside the UK when we may interview you via Skype or by telephone. We may also determine your suitability on the basis of their application and qualifications alone. Find out more about applying.

UCAS Course Code

3 year pathway

RU03

4 year pathway

NP52

Full Time 3-4 Years

Including one year at QCF Level 3
(subject to credit transfer)

Contact our admissions team for more details:
admissions@richmond.ac.uk

Please note: Non US students are eligible

Useful Links

Programme Specification

How to apply

Scholarships

Careers & Internships

Related programmes

What our students say…

I am currently studying full time (all four years) for a BA in Communications: Marketing and Public Relations. Choosing Richmond was an easy choice for me as the class sizes and the community feel was exactly what I was looking for from my university experience. I have had the best three and a half years and am grateful for my time at Richmond. During my time at Richmond, I have had the opportunity to have fantastic lecturers that are professional, fun and extremely knowledgeable on their subjects, which is incredibly encouraging for my future.

The location of the university was very important for me and I am so grateful to be able to experience both Richmond and Kensington (central London) as this is something unique to the university. Being able to graduate with both a UK and a US degree is a bonus. The liberal arts structure benefitted me and prepared me for a well rounded education and I wouldn’t change that experience whatsoever.

Lisa Mahr, USABA Communications: Marketing and PR student

I graduated from Richmond in 2009 with a BA in Communications. I went on to further study at the University of London, School of Oriental and African Studies where I graduated with an MA in Japanese Cinema Studies. After graduation, I took a position that I was over qualified for because I knew the organisation I was working for would help me develop a better professional network in the long run.

I chose to study at Richmond because of the opportunity for an International experience while obtaining an American Degree. During my time at Richmond, Prof. Alex Seago became one of my favourite lecturers. I enjoyed his ability to explain anything about the world in a fifty minute lecture.

Richmond prepared me for my career path because it helped me see things from the bigger picture. Living and studying abroad is a must-have experience because it provides the opportunity to see beyond the perspective of your home country. Richmond is a perfect place to do so because it surrounds you with like-minded individuals from around the globe.

I would like to advise current students to seize all opportunities available to you even if they aren’t in your immediate career goals. You may never know when you will get a second chance.

Robert BuscherBA Degree in Communications

If you’re looking for an opportunity to study in a culturally diverse atmosphere, where you will get an amazing and rich educational experience, then Richmond is the place for you.

I graduated from Richmond in 2003 with a BA in Communications. While studying for my degree, Richmond also offered an internship program in which I was able to participate in. This internship helped pave the way for me to start interviewing with a portfolio for my first job right out of University.

My time at Richmond allowed me to become more confident as a student. Likewise, my teachers in my communications classes were so knowledgeable that I actually looked forward to job hunting without any anxiety. Dr. Will Brooker was one of my professors who made learning infectious.

Reflecting on my experience at Richmond, I would advise students to take time to intern and intern for a while. Really find your groove and try out what you think you want to do. Aim to have a portfolio together before you graduate and be confident in the work that you put into it. It’s the easiest way to land a job right after graduation and shows employers that you are serious about your craft and working for them.

Richmond is a wonderful experience!

Alexandra PatersonBA Degree in Communications

Where to find us

Richmond Hill Campus

Queen’s Road
Richmond-upon-Thames
TW10 6JP
England

+44 (0) 208 332 8200 (Main Switchboard)

Programme Overview

Programme Video

Top 5 reasons to study this programme:

Modules Breakdown

YEAR 1

YEAR 2

YEAR 3

Fall Semester

Fall Semester

Fall Semester

Spring Semester

Spring Semester

Spring Semester

CORE SUBJECTS

YEAR 1

YEAR 2

YEAR 3

YEAR 4

QFC Level 3 Elective

ELECTIVE MODULES

YEAR 1

YEAR 2

YEAR 3

YEAR 4

Plus three of the following:

Plus 1 of the following:

Plus 5 of the following OR Internship and 3 of the following:

Plus 4 FHEQ Level 5 Electives

Plus 4 FHEQ Level 4 Electives

Qualification

Undergraduate

Validity Period

UCAS Course Code

Full Time 3-4 Years

Useful Links

Related programmes

What our students say…

Where to find us

Richmond Hill Campus

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Policies

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