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This programme is aimed at producing outstanding communications professionals, with specialist marketing and public relations knowledge and skills. It will equip you for a successful career in marketing communications and public relations, with a thorough grasp of how to engage audiences across different channels.
For this programme, it’s vital to have a grounding in the principles of communication. During the first two years of the degree, all Communications students at Richmond take the same core courses.
With our inter-disciplinary approach, you’ll be taken on an exploration of topics which involve communication, such as business, sociology and visual culture as well as studying the principles of marketing and PR and self-representation in the media. Small class sizes with an international cohort of students will give you a broad perspective. You’ll have the opportunity to listen to guest lecturers from the communications industry, providing their views on the latest trends and innovations.
The third and fourth years of this programme are devoted to more specialisation in Advertising and Public Relations, when you’ll have the option to choose electives from an array of exciting topics, including Celebrity and Fan Culture, Video Production, Fashion Marketing and Retailing and From Script to Screen.
Not only that, you’ll also have the opportunity to put your ideas into practice by pursuing an internship with a leading communications company or global organisation.
Through our partnership with them, you’ll have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body, which organises training, conferences and events for communications professionals.
It’s a career-oriented programme, giving you a clear foundation in both theory and practice, taught in London – one of the world’s most important centres for marketing communications and public relations.
Like all Richmond graduates, you’ll also be able to qualify with two degrees – one for the UK and one for the US.
3 Years pathway
Core Modules & Electives
YEAR 1 | YEAR 2 | YEAR 3 |
|---|---|---|
Fall Semester | Fall Semester | Fall Semester |
Foundations of Mass Media and Communications | Mass Communications and Society | Senior Seminar I |
Foundations of Sociology | History of Design | Non-Western Visual Cultures |
Foundations of Business | Social Research | Working in the Art World |
Research & Writing I | Principles of Marketing | Elective |
Creative Expression | Elective | Elective |
Spring Semester | Spring Semester | Spring Semester |
Intercultural Communications | Art History : Theories and Methods | Senior Seminar II |
Introduction to Visual Culture | New Media | Senior Project in COM |
Scientific Reasoning | PR and Self-Representation in Media | Elective |
Quantitative Reasoning | Elective | Elective |
Research & Writing II | Elective | Elective OR Internship |
4 Years pathway
Core Modules
CORE SUBJECTS |
|||
|---|---|---|---|
YEAR 1 | YEAR 2 | YEAR 3 | YEAR 4 |
Foundations of Mass Media and Communications | Intercultural Communications | Mass Communications and Society | New Media |
Foundations of Sociology | Introduction to Visual Culture | Cultural Theory | PR and Self-Presentation in the Media |
Foundations of Business (required for MK/PR strand) / Foundations of Photography (required for MS and MP strands) | Senior Seminar 1 |
||
Transitions I | Senior Seminar 2 |
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Transitions II | Senior Project in Communications |
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Quantitative Reasoning | |||
Scientific Reasoning | |||
Creative Expression | |||
Research and Writing I | |||
QFC Level 3 Elective | |||
Electives
ELECTIVE MODULES |
|||
|---|---|---|---|
YEAR 1 | YEAR 2 | YEAR 3 | YEAR 4 |
Plus three of the following: | Plus 1 of the following: | Plus 5 of the following OR Internship and 3 of the following: |
|
The Language of Art | Video Production | Web Design |
|
Worlds of Music | Creating Digital Images | Fashion and Media |
|
Introduction to Advertising Practice | Political Communications | World Internship in Communications (6 CREDITS) |
|
Communications for PR and Advertising | Celebrity and Fan Culture | Internship in Communications (6 CREDITS) |
|
Sonic Media Production | Feature Writing | Advanced Digital Video |
|
Contemporary London Performance (MP and MS strands only)* | Fashion Marketing and Retailing | Documentary Theory and Production |
|
Writing Science Fiction (MP and MS strands only)* | Psychology of Fashion and Luxury Goods | From Script to Screen |
|
Rich World, Poor World | Plus 4 FHEQ Level 5 Electives | Pictures of Power |
|
Introduction to Film Studies | Publications Layout |
||
Film in the Americas | Media Ethics |
||
History of Fashion | Global News Analysis |
||
Introduction to Writing for the Media | Advertising Management |
||
Introduction to the Business of Fashion | Digital Marketing and Social Media |
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Gender and Culture | Global Marketing Management |
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Plus all of the following: | Digital Marketing and Social Media |
||
Research and Writing II | Luxury Brand Management |
||
Plus 4 FHEQ Level 4 Electives | |||
A Level: 3 C’s or equivalent*
*All other equivalent eligible transfer credits will be determined by Admissions.
A Level: 96 UCAS points
US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale)
International Baccalaureate: 24 IB points (year 1) BTEC National Diploma: MMM.
Completion of Year 12-13 International equivalent secondary school qualification with a minimum grade average of grade of C including mathematics and English
Qualification | Undergraduate | Validity Period |
IELTS (Academic) | 5.5 with 5.5 in Reading, Listening, Speaking and Writing | 2 Years |
TOEFL IBT | 72 with 17 Listening, 18 in Reading, 17 Writing, 20 Speaking | 2 Years |
Pearson Test of English | 51 with 51 in each component | 2 Years |
First, Advanced, Proficiency – taken after January 2015 | 162 overall (no less than 162 in each component) | No Expiry |
Cambridge First: Advantage, Proficiency – taken before January 2015 | Cambridge First: Grade B overall (No less than B in any component) | No Expiry |
Cambridge Advanced: Grade C (no less than C in any component) less than C in any component) | No Expiry |
|
Cambridge Proficiency: Level C1 certificate | No Expiry |
You apply directly using the Common Application ($50.00) or the Richmond online Application. In order to submit your application you will need the following information
When to apply
We encourage you to complete your application as early as possible, even if you are completing your undergraduate programme of study. In this case you will be offered a place that is conditional on successfully completing a specified qualification and English language qualification if applicable. If you would like your application to be considered for a Richmond bursary, an early application is strongly recommended
Application process
Admission is by interview unless you live outside the UK when we may interview you via Skype or by telephone. We may also determine your suitability on the basis of their application and qualifications alone. Find out more about applying.
3 year pathway
4 year pathway
Including one year at QCF Level 3
(subject to credit transfer)
Contact our admissions team for more details:
admissions@richmond.ac.uk
Please note: Non US students are eligible
I am currently studying full time (all four years) for a BA in Communications: Marketing and Public Relations. Choosing Richmond was an easy choice for me as the class sizes and the community feel was exactly what I was looking for from my university experience. I have had the best three and a half years and am grateful for my time at Richmond. During my time at Richmond, I have had the opportunity to have fantastic lecturers that are professional, fun and extremely knowledgeable on their subjects, which is incredibly encouraging for my future.
The location of the university was very important for me and I am so grateful to be able to experience both Richmond and Kensington (central London) as this is something unique to the university. Being able to graduate with both a UK and a US degree is a bonus. The liberal arts structure benefitted me and prepared me for a well rounded education and I wouldn’t change that experience whatsoever.
I graduated from Richmond in 2009 with a BA in Communications. I went on to further study at the University of London, School of Oriental and African Studies where I graduated with an MA in Japanese Cinema Studies. After graduation, I took a position that I was over qualified for because I knew the organisation I was working for would help me develop a better professional network in the long run.
I chose to study at Richmond because of the opportunity for an International experience while obtaining an American Degree. During my time at Richmond, Prof. Alex Seago became one of my favourite lecturers. I enjoyed his ability to explain anything about the world in a fifty minute lecture.
Richmond prepared me for my career path because it helped me see things from the bigger picture. Living and studying abroad is a must-have experience because it provides the opportunity to see beyond the perspective of your home country. Richmond is a perfect place to do so because it surrounds you with like-minded individuals from around the globe.
I would like to advise current students to seize all opportunities available to you even if they aren’t in your immediate career goals. You may never know when you will get a second chance.
If you’re looking for an opportunity to study in a culturally diverse atmosphere, where you will get an amazing and rich educational experience, then Richmond is the place for you.
I graduated from Richmond in 2003 with a BA in Communications. While studying for my degree, Richmond also offered an internship program in which I was able to participate in. This internship helped pave the way for me to start interviewing with a portfolio for my first job right out of University.
My time at Richmond allowed me to become more confident as a student. Likewise, my teachers in my communications classes were so knowledgeable that I actually looked forward to job hunting without any anxiety. Dr. Will Brooker was one of my professors who made learning infectious.
Reflecting on my experience at Richmond, I would advise students to take time to intern and intern for a while. Really find your groove and try out what you think you want to do. Aim to have a portfolio together before you graduate and be confident in the work that you put into it. It’s the easiest way to land a job right after graduation and shows employers that you are serious about your craft and working for them.
Richmond is a wonderful experience!
Queen’s Road
Richmond-upon-Thames
TW10 6JP
England
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