This programme is aimed at producing outstanding communications professionals, with specialist marketing and public relations knowledge and skills. It will equip you for a successful career in marketing communications and public relations, with a thorough grasp of how to engage audiences across different channels.
For this programme, it’s vital to have a grounding in the principles of communication. During the first two years of the degree, all Communications students at Richmond take the same core courses.
With our inter-disciplinary approach, you’ll be taken on an exploration of topics which involve communication, such as business, sociology and visual culture as well as studying the principles of marketing and PR and self-representation in the media. Small class sizes with an international cohort of students will give you a broad perspective. You’ll have the opportunity to listen to guest lecturers from the communications industry, providing their views on the latest trends and innovations.
The third and fourth years of this programme are devoted to more specialisation in Advertising and Public Relations, when you’ll have the option to choose electives from an array of exciting topics, including Celebrity and Fan Culture, Video Production, Fashion Marketing and Retailing and From Script to Screen.
Not only that, you’ll also have the opportunity to put your ideas into practice by pursuing an internship with a leading communications company or global organisation.
Through our partnership with them, you’ll have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body, which organises training, conferences and events for communications professionals.
It’s a career-oriented programme, giving you a clear foundation in both theory and practice, taught in London – one of the world’s most important centres for marketing communications and public relations.
Like all Richmond graduates, you’ll also be able to qualify with two degrees – one for the UK and one for the US.
Top 5 reasons to study this programme:
- Explore the worlds of PR, advertising and communications in London, the hub of the global marketing communications industry
- Learn from experienced academics and guest lecturers and become a student member of the Public Relations Consultants Association – Europe’s largest PR body
- Gain vital work experience through an internship chosen from a wide range of leading international organisations in London, the USA and China
- Develop strong communication skills in small classes within an international environment, alongside students from all over the world
- Chance to specialise in electives of your choice which could open up specialist career opportunities for you
BBC, Bloomberg L.P, EMI Music, 19 Entertainment, Omnicom, MediaCom, Viacom, Disney Television International
CASS Business School, London School of Economics and Political Science, SOAS, University of London, University of Cambridge, University of Sydney
Career paths for Communication graduates
Media, Marketing, Advertising, Corporate Communications, Music industry, Events Management
We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.
3 Years pathway
4 Years pathway
A Level: 3 C’s or equivalent*
*All other equivalent eligible transfer credits will be determined by Admissions.
A Level: 96 UCAS points
US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale)
International Baccalaureate: 24 IB points (year 1) BTEC National Diploma: MMM.
Completion of Year 12-13 International equivalent secondary school qualification with a minimum grade average of grade of C including mathematics and English
5.5 with 5.5 in Reading, Listening, Speaking and Writing
72 with 17 Listening, 18 in Reading, 17 Writing, 20 Speaking
Pearson Test of English
51 with 51 in each component
First, Advanced, Proficiency – taken after January 2015
162 overall (no less than 162 in each component)
Cambridge First: Advantage, Proficiency – taken before January 2015
Cambridge First: Grade B overall (No less than B in any component)
Cambridge Advanced: Grade C (no less than C in any component) less than C in any component)
Cambridge Proficiency: Level C1 certificate
You apply directly using the Common Application ($50.00) or the Richmond online Application. In order to submit your application you will need the following information
- Details of your education history, including the dates of all exams/assessments
- The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
- A personal statement – this can either be emailed as a Word Document or PDF, or completed online
- An electronic copy of your in process or completed high school (secondary school) transcript and graduation certificate
When to apply
We encourage you to complete your application as early as possible, even if you are completing your undergraduate programme of study. In this case you will be offered a place that is conditional on successfully completing a specified qualification and English language qualification if applicable. If you would like your application to be considered for a Richmond bursary, an early application is strongly recommended
Admission is by interview unless you live outside the UK when we may interview you via Skype or by telephone. We may also determine your suitability on the basis of their application and qualifications alone. Find out more about applying.