Dr Soulaima Mouawad
Associate Professor in Marketing and Programme Director
Contact:
School: Richmond Business School
About
Soulaima Mouawad is an Associate Professor in Marketing and Programme Director of the BA in Digital Marketing and BA in Fashion Management and Marketing. She joined Richmond Business School in September 2021 as an Adjunct Associate Professor and then in January 2022 as a full-time Associate Professor and PD, having previously worked at Newcastle University, University of Roehampton, London School of Economics and Political Science and Université Antonine in Lebanon.
Soulaima holds a PhD in Marketing from the University of Roehampton, a MSc. in Marketing Management from the University of Surrey in the UK and a BSc. in Business Administration from the Lebanese American University in Lebanon.
Teaching & learning
Soulaima teaches on a range of undergraduate and postgraduate courses such as Principles of Marketing, Integrated Marketing Communication, Consumer Culture Theory and Insight, and Senior Project in Marketing.
Soulaima is a Fellow of the Higher Education Academy with 6 years of teaching experience at both undergraduate and postgraduate level in the UK HE system.
Research outputs
- Soulaima’s research crosses over different Marketing areas: 1. Brand management, 2. Consumer Behaviour, and 3. Consumer Psychology
- Soulaima is an Ad-hoc reviewer for the Journal of Business Research and the Journal of Product and Brand Management
