• Tuition Fee


  • Duration

    1 Year (Full-time)
    2 Years (Part-time)

  • Accreditation

    Richmond University QAA

    Middle States Commission of Higher Education (US)

  • Location

    Kensington Campus

Programme Overview

The MA in Luxury Brand Management offered in partnership with Condé Nast College is a one year full time or two years part time intensive programme taught at our Kensington campus. The master is designed in a way that students develop the management, marketing and entrepreneurial skills to explore an exciting career in luxury goods, services and fashion brand management.

Drawing from real time insights of industry experts, in collaboration with Condé Nast College, Richmond’s MA Luxury Brand Management focuses on emerging trends in luxury brands, marketing strategy and management case studies, delivered in an interactive classroom environment. It provides inspirational lectures from notable alumni and luxury brand industry professionals as well as a chance to visit luxury brand headquarters and fashion houses in London.

As students progress through the course they will undertake advanced modules that include luxury product design and branding, alongside identifying future trends that may influence the luxury marketplace.

This programme focuses on practical assignments such as writing industry reports, business plans, case studies, as well as offering internship opportunities with various luxury brands. The programme aims to support students to enhance commercial skills and entrepreneurial talent while developing their business acumen, analytical thinking and leadership skills.

Top 5 reasons to study this programme:

  • Access to industry talks at Condé Nast College (past speakers have included Victoria Beckham, Tory Burch and Tommy Hilfiger)
  • Workshops at Condé Nast College
  • Access to the Condé Nast College library, which includes British, American and Italian Vogue archives
  • Contribute to the student-owned Fashion society
  • Take a luxury brand internship and join a community of successful alumni (Gaia Trussardi, Jesse Smith, etc.)
  • Key areas of study

    MA in Luxury Brand Management provides students with key strategic marketing and management skills, with specific focus on delivering knowledge in luxury brand management, branding, positioning, audience and market segmentation, new product launches and the acquisition of marketing channels.

    An opportunity to apply theory into practice through your selected dissertation or research project and get the full support of your personal tutor as well undertaking internships.

    The partnership with Condé Nast College provides students with additional study material, accessible through their network of affiliate publications such as Vogue, Condé Nast Traveller, Tatler, Brides, Vanity Fair, and GQ.

    • After you graduate

      Career Paths

      Luxury brands management, retail and fashion management, hospitality and F&B

      Further Education

      MBA, PhD, Parsons School of Design – New York, Central St Martins -UAL, London Business School, LSE, etc…

    • Career Support

      We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment.

    • Industry Guest Speakers

      Atousa Jam
      Atousa has worked exclusively for various luxury brands including Purdey, Aquascutum, Tiffany, Ede and Ravenscroft. She currently works in PR and as an event manager with clients such as Ferragamo, De Grisogono, Max Mara, Bugatti, Canali, Etername, Bogossian, Richemont, openplan, Huntsman, Holland and Holland.

    What our students say

    Jesse Smith

    I can honestly say that applying to and attending Richmond was one of the best choices that I have ever made. I accidentally came across the university looking for a school within the United States, but later realised that the experience, the professional network built and the events later in my life could only have started from Richmond.

    In the MBA program I learned how to magnify my strengths and truly gain an international perspective in Business. Focusing on marketing, I met professor Nastaran who challenge our MBA program to be clear, consistent and creative; all of which have stuck with me through my career thus far.

    After graduation, I joined on full time with the company I did my internship with called Anything But Salads, a raw vegan health and organic company located in Hong Kong, China. I joined this company as a Chief Marketing Officer, where I leveraged my skillset learned from the MBA program. Honestly every module contributed to my success within the company. Ranging from international marketing concepts such as creating a strategy for “go-to-markets”, project management working with various teams, corporate finance and organizational management. I had then an option to either stay with the newly acquired firm, explore Hong Kong for more opportunities or start my own venture.

    I am currently consulting individuals and SMEs, helping them with positioning on the global marketplace. I highly suggest any prospect students to not miss the opportunity to attend this resourceful university. Live, learn and everything in between.

    Jesse Smith2016, MBA

    Modules Breakdown

    Fall Semester (12 Credits)

    Global History of Luxury

    Strategic Luxury Brand Management

    Consumer Culture Theory and Insight

    Spring Semester (12 Credits)

    Advertising, PR & Sponsorship

    Emerging Market Trends

    Plus one of the following:

    Luxury Product and Service Design

    Management Negotiation

    Digital and Social Media Management

    Entrepreneurship and Project Planning

    Summer Semester (12 credits)

    Internship with Market Strategy Report


    Extended Market Strategy Report

    * subject to availability

    Programme Fact Sheet

    luxury brand management screenshot

    For further info contact the Programme Director:

    Nastaran Norouzi Richards-Carpenter

    Nastaran Norouzi Richards-Carpenter

    MA in Luxury Brand Management Programme Leader

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    • Entry Requirements

      A first degree in any discipline with a minimum classification of 2.2 (Lower Second Class Honours) or its international equivalent.

    • English language requirements (non native English speakers)

      IELTS 6.5 with 5.5 in each Listening, Speaking, Reading and Writing
      TOEFL (IBT) 87 overall with: Listening 21, Reading 22, Writing 21, Speaking 23
      Pearson Academic Test of English (PTE) 62
      Cambridge English: Proficiency – Level C2 or Level C1

    • How to apply

      You apply directly using our online application form. In order to submit your application, you will need the following information:

      • Details of your education history, including the dates of all exams/assessments
      • The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
      • A personal statement – this can either be uploaded as a Word Document or PDF, or completed online
      • An electronic copy of your ongoing studies or completed transcript or degree award certificate

      When to apply

      We encourage you to complete your application as early as possible, even if you are still completing your undergraduate programme. In this case you will be offered a place that is conditional on successfully completing a specified qualification and English language test if applicable. If you would like your application to be considered for a Richmond scholarship, we strongly recommend to apply asap.

      Application Process

      Admission is by interview unless you live outside the UK when we may interview you via Skype or by telephone. We may also determine your suitability on the basis of your application and qualifications.

    Postgraduate Prospectus

    Where to find us

    Kensington Campus

    1 St. Alban’s Grove
    W8 5PN

    Telephone: +44 (0) 20 7368 8500