Instagram and the Art Market Event

On Tuesday morning, students on the Working in the Art World Course developed and delivered a professionally focused event looking at the impact of Social Media on the Art Market. Working with their Professor, Dr Oonagh Murphy, the students attended events across London, read widely and networked with a range of galleries and auction houses to create a provocative and engaging event format.

For their event, titled ‘Digital Provocations’, Penny Bear from White Cube Gallery, Christopher Shake from The Unit London and Charlotte Adlard from Phillips de Pury were invited to respond to 10 digital provocations exploring the impact of Social Media on sales, curatorial decisions and finding new artists. The panelists were frank and honest in their responses and provided students with insights into life in an Auction House, Gallery, and Art Start Up. Students from the MA in Visual Arts Management and Curating, alongside a number of Professors attended the event and contributed to a lively discussion over coffee and croissants.

This event formed part of the students final assessment for their Working in the Art World Class, other assignments included developing their own professional webpage and writing a state of the arts paper on an area of the art world they aspire to work in.

The students who managed the Digital Provocations event are:

  • Hind Ahmed
  • Kylie Flynn
  • Kim Jonsson
  • Christina Minasova
  • Isabella Muccino
  • Courtney Rhodes
  • Tamara Scandar
  • Rachel Schauer
  • Erica Somerson
  • Olivia Spratt

This is the first time the Working in the Art World course has been delivered at Richmond and alongside a core requirement for Art History and Visual Culture Majors has also proven to be a popular choice for study abroad and AIFS Students. This course has been designed to provide students with an insight into the diverse jobs available to them upon graduation. Through collaborative working, project management, budget management and speaker management, students gain a real sense of ownership over their live class project, and valuable event experience to add to their resumes.

digital provocations