Trussardi: A Case Study in the Historical Evolution of Brands

Join us for an Alumni Guest Lecture by Gaia Trussardi, former Creative Director of Trussardi S.p.A , Richmond Hon. Professor and Alumna on Friday 30 November 10:30am, Briggs Hall, Room 216.

Gaia Trussardi is a freelance creative entrepreneur who, until earlier this year, was the Creative Director of the Milan-based Trussardi Group for which she supervised all creative aspects of the brand from the conception and development of the collections to styling and advertising campaigns.

Gaia joined her parents in the family business at a very young age. Over the years, she has worked in all areas of the company’s creative and production process – from materials selection to stylistic decisions – gaining great entrepreneurial expertise and perfecting her trend-setting approach.

Gaia earned her degree in Sociology and Anthropology from Richmond The American University in London and was awarded an Honorary Doctorate from Richmond in 2017. She is a keen observer of lifestyles and trends in various cultural areas such as fashion, society, communications, and music.