Professor Simon Goldsworthy

Professor of Public Relations and Advertising

Professor Simon Goldsworthy

Professor Simon Goldsworthy

In 2000 Simon launched the first MA programme in Public Relations in London at the University of Westminster, adding an undergraduate programme two years later. He has taught a range of media-related courses, covering advertising, media ethics, propaganda, censorship, celebrity and political communication as well as PR. Simon has also set up and run courses for universities in other countries, including Johns Hopkins University in the USA; has lectured in China, including at Tsinghua University; has run a range of training courses for Chinese government officials; has served as a visiting professor at the Université Paris-Sorbonne; and has acted as consultant and external examiner for a number of programmes at other UK universities. He was formerly an Academic Governor at Richmond.

Simon was a member of the UK’s Government Information Service, undertaking press and publicity work for a range of government departments. His duties included advising government ministers on media handling. He subsequently worked both independently and for a number of PR consultancies, running PR projects for a wide range of public sector organisations, including an award-winning web-based campaign for the UK’s largest science research council. He is a Fellow of the Public Relations Consultants Association, has acted as a judge for industry awards and is the co-author of four books on Public Relations.

Faculty Research

Second edition of PR Today (published 2016)
PR Performance Measurement and Evaluation (2015)

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I teach on:
MA Advertising and Public Relations
BA Communications: Marketing Communications and Public Relations
BA Communications: Media Production 
BA Communications: Media Studies
BA International Journalism and Media

Some of the courses I teach:
APR 7102 – Advertising & PR in Context
APR 7101 – Public Relations Practice
APR 7103 – Advertising and PR in the Global Marketing Communications Mix
APR 7105 – Advertising PR & Journalism in Context
COM 4405 – Advertising, PR and the Media
JRN 6210 – Global News Analysis
JRN 6205 – Media Ethics and Law

Research Centres:
The Centre for the Study of Persuasive Industries (CSPI)

Research Interest & Expertise:
Interests and expertise include Public Relations, Advertising, Journalism, Propaganda, Celebrity Culture, Censorship and Political Communication.

Simon has recently published the second edition of PR Today: the Authoritative Guide to Public Relations (Palgrave Macmillan) of which he is co-author. He is the co-author of three earlier books on public relations: PR – A Persuasive Industry? Spin, Public Relations, and the Shaping of the Modern Media; Public Relations for Asia; and Public Relations for the New Europe. All were published by Palgrave Macmillan in 2008. He has also written and presented numerous papers on ethics, public relations, advertising, propaganda, journalism and related matters in publications including the International Journal of Communication Ethics, Journalism Studies, Political Quarterly, the Media Education Journal, the Independent, and Symbolism: an International Annual of Critical Aesthetics.