Dr. Jonathan A.J. Wilson speaks at the December 2016 Thailand Halal Assembly in Bangkok
Dr Wilson spoke about the importance of Personal Branding and Social Media in the Halal industry – a matter that is often overlooked in preference for increased regulation and certification. He argues that the role they can play is one of being part of a strategic marketing approach – that amplifies reputational factors, through increased transparency and dialogue.
Enjoyed the Thailand Halal Assembly. 🙏🏽Thanks. Nice seeing Dr Surin Pitsuwan again, former ASEAN Secretary General https://t.co/uatOPv2yld pic.twitter.com/fIFan1lHqv
— Jonathan A.J. Wilson (@drjonwilson) December 11, 2016