3 Week Classes: Session B

Each class runs for 180 minutes, five days/week and is worth 3 US CREDITS/12 UK CATS/6 ECTS.

A maximum of ONE three week class can be taken during this three week period; however, it can be taken alongside another 6 week option.

ADM 5200 Video Production

A ‘hands-on’ video course involving most aspects of production from camera work and sound recording to editing and audio dubbing. The theory and practice of video technology are taught through a series of group exercises and out of class assignments. Students also study a range of classic videos and film as a means of understanding the language of the medium. A studio fee* is levied on this course.

AVC 5200 Museums & Galleries of London: The Cultures of Display

Considers the nature of museums and art galleries and their role and function in our society and culture. Students study the workings of the art market and a variety of other topics that impinge upon it, such as conservation, restoration, the investment potential of art, and art world crime. Students visit many of the great London galleries and museums with their rich intercultural collections, as part of this course. A university-level survey of the history of international art is strongly recommended as a prerequisite.

COM 5105 Modern Popular Music

An interdisciplinary course examining the historical, sociological, aesthetic, technological,
and commercial elements of contemporary popular music. It deals specifically with the
origins and development of contemporary popular music; the relationship between
culture, subculture, style and popular music; and the production and marketing of the
music. Audio-visual resources are combined with lectures, and where appropriate, field
trips to concerts in London.

COM 5218 Celebrity and Fan Culture

Charts the development and critical context of contemporary celebrity and fan cultures. Outlines key theoretical approaches. Explores the topic through a variety of media, from artists like Andy Warhol, Lady Gaga, Eminem, and Alison Jackson, to fanfic and other fan culture artifacts. Considers the creation and reception of celebrity texts: for example, around Harry Potter, and fanhood as a performative critique of celebrity. Examines relevant PR and media strategies.

FLM 5400 Science Fiction Film: Cowboys and Aliens

This course examines the important role that US science fiction (SF) film has played in the
development of the genre as well as its wider significance politically, socially and culturally. It
also recognises the influence that other cultures have had on the evolution of US SF film as well
as the US’s impact globally. The class begins by looking at SF’s origins, defining features and
some key theoretical concepts. It then examines SF’s significance in the US and globally by
focusing upon the genre’s economic importance as well as a number of important themes, such
as: (i) how SF film can be read as a means to analyse the social, cultural and political concerns of
the day, including class/gender, Cold War/xenophobic anxieties and environmental threats; (ii)
how SF film can be interpreted as a critique (and sometimes a champion) of American imperial
hegemony; and (iii) finally the trans-national connections between American SF and other world
SF literature and visual culture (including cinema and television). The course concludes by
studying the role of the internet in marketing and re-shaping the genre. Where possible the class
makes use of museum and archive collections in London as well as relevant film screenings.

HST 5445 Black London

The course examines the history of the African Diaspora in London over approximately the last 300 years, paying particular attention to changes in the demographic background to this Diaspora and the ensuing debates around the various notions of Blackness. The context to the course is the growth of London as the hub of an imperial system underscored by notions of race, and the subsequent changes to the metropolis in the late 20th and early 21st centuries. A theoretical underpinning of the course is that London is one of the centres of a Black Atlantic, as understood through the works of Paul Gilroy. The course will open up social relations at the heart of Black London’s history, including class, gender and sexuality. London has a long history of ideological movements driven by the conditions of the Black Atlantic, such as: Abolitionism, anti-colonialism, Pan Africanism and anti-racist struggles within Britain; all of these will be within the parameters of the course. Finally, the cultural impact of the Black Atlantic on London will be looked at in all its diversity, including, but not restricted to: literature, religion, music, fashion, language, cuisine, etc.

MKT 5205 Consumer Behaviour

The course will focus on the study of consumers and their behavioural patterns in the consumption and purchase of product/services as well as the impact of information technology (social media, digital media) on consumer behaviour. It examines behavioural and cognitive psychology and their application in order to measure and interpreting consumers’ formation of attitudes and beliefs. The course provides a psychoanalytic perspective in order to inform the development of marketing strategy as well as to what motivates individual to purchase a specific branded products. It provides an in depth understanding of the consumption culture in modern and postmodern life and how marketers develop life style branding strategies to attract different group of consumers market segments.

FNN 5200 Corporate Finance

LIT 5405 British Fantasy Writing: Magic Memory

This course will explore the vibrant genre tradition of fantastic and non-realist writing using a range of critical approaches. The first half of the course will survey some of the major texts on which modern Fantasy literature draws, including Beowulf, Arthurian texts and selections from works by Shakespeare, Milton, Jane Austen and Lewis Carroll. The second half of the course will focus more intensively on a few major fantasies from the past 120 years and their filmed adaptations, including works by Bram Stoker, J.R.R. Tolkien, and J.K. Rowling, and will look at how these texts and their filmic counterparts repurpose and revision older ideas for novel purposes.

MKT 6220 Digital Marketing and Social Media

The Digital Marketing and Social Media course will provide insights into new marketing concepts, tools, technologies and business models to enhance the consumer value creation process. New technologies have created some radical changes in the way companies reach their markets and in particular the emerging phenomenon of social media. This course integrates ideas from the process of gaining traffic or attention the rapidly emerging and influential social networks including Facebook, Twitter, LinkedIn and Google+. It will provide an understanding of techniques and tools to understand and harness the opportunities provided by best practice social media marketing Students will have the opportunity to learn about electronic commerce in action; the interplay between the technology and marketing applications; the changing scope and uses of the Internet, along with current management issues facing businesses attempting to use the World Wide Web.

MKT 4200 Introduction to the Business of Fashion

This course act as an introduction to the world of fashion from a business point of view. The course investigates the notion of what a customer is and separates this out from customers within the context of business-to-business relationships. The course further investigates notions of market segmentation, positioning, promotion and branding. The course ends with some introductory discussions on the role of business strategy within the fashion business.

INB 6210 European Business Environment

Focuses on the economic, political, social environment for business in Europe within this field, it examines the institutional interplay with the European Union, the dynamics between the different Member States and the different policies with direct relevance to businesses operating in the European Union.

PLT 5205 British Politics: Inside Parliament

This course will introduce students to the main political institutions in the United Kingdom (the
monarchy, the executive, parliament, political parties and electoral systems) and to important
debates in contemporary British society, such as constitutional reform, Britain’s relations with
Europe, the power of the media, gender debates and multiculturalism. The class combines
theoretical and empirical approaches. Classes are supplemented by 10 sessions in the House of
Commons with a Member of Parliament.

PSY 5215 Personality, Individual Differences and Intelligiences

The purpose of this course is to increase students’ awareness of the variety of theoretical viewpoints that exist regarding the nature of human individual differences and the factors that influence human behaviour. We will examine the different theoretical viewpoints about intelligence, personality structure and its development, emotion, motivation, cognitive styles, the development of psychopathology, and clinical applications for personality change. Students will evaluate prominent theoretical perspectives critically and consider cultural variations in individual differences.

PSY 5405- Psychopathology