12.1

An International Education,
A London Location,
A Global Future

Flexible Curriculum at Richmond University

Flexible Start Dates

With the opportunity to start your
course in the Autumn (Fall) or the Spring

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British and international internships

Richmond offers all students the opportunity to take an internship

Richmond The American University in London

Academic Requirements

We accept qualifications from around the world

Minor in Communications

The Minor in Communications provides insight into mass media and communications and how culture can affect communications. Your last two courses in the minor can be chosen from Marketing and Public Relations, Media Production or Media Studies; giving you flexibility to follow your interests and aspirations.

Testimonials

For the past several weeks, I’ve had the pleasure of working for Mama & Company…I loved being able to work behind-the-scenes with such an amazing team of creative people, but my favourite part of the whole experience was definitely seeing our work in action.

Annabelle Gagnon
Annabelle GagnonMarketing & Communications Intern at MAMA & Company

It’s not just about study, this is your story

Studying abroad

Whether you’re studying in another country, or studying here at the university in London, with Richmond University you have the opportunity to study abroad. That could mean trying out university in London for a semester to a year, studying overseas at any of our partner locations across the world, or taking part in a world internship – designed to give you the experience you need to complement your programme.

Employability

We offer career support and advice throughout your studies, doing everything we can to make sure you stand out from the crowd when you graduate. Just by taking part in a liberal arts degree, you’re learning a wealth of transferable skills, including learning to adapt to the working climate – essential criteria employers look for. You could also benefit from work experiences and internships as part of your programme; giving you an extra advantage at the start of your career.

Post graduation

  • Media
  • Marketing
  • Advertising
  • Corporate Communications
  • Music industry
  • Events Management
Programme structure

Minor requirements - US Credits 18 - UK Credits 72

This course provides an introduction to the study of mass media in contemporary modern societies. The course will pay particular attention to the production and consumption of mass media, including newspapers and magazines, television, film, radio, and the internet. Thus the course will encourage students to critically analyse the strategies of media giants, the impact of media ownership over democracy, the effects of media over culture, identities and public opinion. Each topic of the course will be examined with reference to contemporary examples of mass media.
COM 5200 (3 CREDITS) Mass Communications & Society
In this course, "mass communications" is taken in its broadest sense, which may include cinema, television, newspapers, magazines, comics, and the Internet, as well as fashion and merchandising. "Society" involves the people who engage with those texts, from critical theorists to fans, censors to consumers. The course examines the relationship between texts and the people at various points during the twentieth and twenty-first centuries, from various cultural and national perspectives. Throughout the course, students are encouraged to test and debate established theories by bringing them to bear on everyday popular texts.
COM 6391 (3 CREDITS) Senior Project in Communications
In this practice-orientated course, students work together as a group to develop a body of work for a client outside the University. Students are required to use both their individual academic and technical skills (e.g., visual, journalistic, graphic) and their interpersonal communication skills in this final year course for communications students.

plus one of the following:

AVC 4205 (3 CREDITS) Introduction to Visual Culture
This course explores images and representations across cultural and historical contexts: the way meaning and ideologies can be decoded from such cultural artifacts as advertising, photography, cinema, modern art, sculpture, architecture, propaganda and comic books. Through varied examples, it takes an introductory route through some of the most important cultural theories and concepts.
Reflecting strongly the mission of the University, this course provides a theoretical and practical foundation for the degree in Communications. It provides students with a strong sense of their own complex cultural identities before moving on to teach them the theories underlying the study of International Communication. There will be opportunities for practical applications of these theories in case studies, simulations, and project work.

plus two upper-division courses from any of the three following Communications degree concentrations/pathways: Marketing and PR, Media Studies or Media production