12.1

An International Education,
A London Location,
A Global Future

Flexible Curriculum at Richmond University

Flexible Start Dates

With the opportunity to start your
course in the Autumn (Fall) or the Spring

150616_Richmond_142

British and international internships

Richmond offers all students the opportunity to take an internship

Richmond The American University in London

Academic Requirements

We accept qualifications from around the world

BA Degree in Communications: Marketing Communications & Public Relations

Programme Overview
During the first two years of the Communications degree students take the same core courses. During the third and fourth year students then specialise into one of three areas:

  1. Marketing Communications & Public Relations,
  2. Media Production
  3. Media Studies.

The over arching aim of the Communications programme is to prepare students to work within the technologically driven, global, communication revolution of the 21st Century. The degree provides an interdisciplinary, multimedia approach to the study of communications through the study of the relationship between communications theory and its practice.

Students pursuing the specialisation in Marketing and Public Relations will learn how to write across different media and explore the relationship between Public Relations within the business and media context. Students will have the opportunity in their third or final year to pursue an internship.

Robert Buscher

I graduated from this programme:

I graduated from Richmond in 2009 with my BA in Communications. I went on to further study at the University of London, School of Oriental and African Studies where I graduated with an MA in Japanese Cinema Studies. After graduation, I took a position that I was over qualified for because I knew the organization I was working for would help me develop a better professional network in the long run.

I chose to study at Richmond because of the opportunity for an International experience while obtaining an American Degree. During my time at Richmond, Alex Seago became one of my favourite lecturers. I enjoyed his ability to conclusively explain anything about the world in a fifty minute lecture.

Richmond prepared me for my career path because it helped me see things from the bigger picture. Living and studying abroad is a must-have experience because it provides the opportunity to see beyond the perspective of your home country. Richmond is a perfect place to do so because it surrounds you with like-minded individuals from around the globe.

I would like to advise current students to seize all opportunities available to you even if they aren’t in your immediate career goals. You may never know when you will get a second chance.

Robert BuscherBA Degree in Communications
Julia Hatmaker

I graduated from this programme:

My degree in BA Communications, which I received from Richmond in 2010, prepared me for my future in Journalism. While studying at Richmond, I was able to intern with the Patriot-News and after graduation, I contacted them, received a job offer as a freelancer and eventually moved into a full time position.

Richmond introduced me to a wide variety of people and cultures and broadened my horizons, which is important for every journalist. It honed my writing and encouraged me to try new things, whether it was creating an online news program or writing a student government’s constitution.

My advice for future journalists is to get an internship and then do your best possible job while interning. Contact others in your field who you look up to, or who you know. Constantly work on your portfolio and maintain a blog. Showing that you understand the internet and social media is incredibly important.

Julia HatmakerBA Degree in Communications
Alexandra Paterson

I graduated from this programme:

If you’re looking for an opportunity to study in a culturally diverse atmosphere, where you will get an amazing and rich educational experience, then Richmond is the place for you.

I graduated from Richmond in 2003 with a BA in Communications. While studying for my degree, Richmond also offered an internship program in which I was able to participate in. This internship helped pave the way for me to start interviewing with a portfolio for my first job right out of University.

My time at Richmond allowed me to become more confident as a student. Likewise, my teachers in my communications classes were so knowledgeable that I actually looked forward to job hunting without any anxiety. Dr. Will Brooker was one of my professors who made learning infectious.

Reflecting on my experience at Richmond, I would advise students to take time to intern and intern for a while. Really find your groove and try out what you think you want to do. Aim to have a portfolio together before you graduate and be confident in the work that you put into it. It’s the easiest way to land a job right after graduation and shows employers that you are serious about your craft and working for them.

Richmond is a wonderful experience!

Alexandra PatersonBA Degree in Communications

Faculty who teach on this programme:

BA Degree in Communications: Marketing Communications & Public Relations is currently validated by The Open University.

You could study this programme as a minor instead, alongside a different major:

Entry Requirements

Applicants typically must meet at least one of the following academic achievements for successful admission into the University:

  • A Level*: BBC
  • US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale)
  • International Baccalaureate*: 28
  • BTEC National Diploma*: DMM
  • ABMA Diplomas and Certificates*
  • SAT: 1700
  • ACT composite: 24
  • French Baccalaureate*: 12 Assez bien
  • Abitur (Germany)*: 2.5 – 2.7
  • Esame di Stato (Italy)*: Overall average of 70 or above

University English Language Proficiency Requirements

  • English is the language of instruction at Richmond.
  • To meet the entrance requirements for university study, applicants must achieve a designated level of English language proficiency. All students (with the exception of students whose first language is English) must submit either IELTS or Pearson Academic Test of English results when applying for admission. Results must be current within two years at the time of application. Submission of SAT/ACT scores is optional. The University no longer accepts TOEFL.
  • UK Border Agency Language Requirements
  • Non-EU/UK citizens should review the Home Office English language exam requirements and submit the appropriate exam results to us as soon as possible.
  • The UKBA has clear guidelines and requirements. All applicants must achieve the minimum requirements in all 4 components (listening, reading, speaking and writing). The minimum entry requirement for a degree level course is a Common European Framework grade of B2. IELTS and Pearson equivalents are shown below.
  • IELTS – a score of at least 5.5 in each element
    Pearson Academic Test of English – a score of at least 51 in each element
  • For further information, contact the Office of Admissions.
  • Home Office links:
    Home Office – English Language
    Home Office – Approved tests and required results for Level B2

How to Apply

How do I Apply?

UCAS
If you want to apply to other UK Universities at the same time

The Common Application
If you want to apply to other US (and some UK) Universities at the same time

Direct Application
If you just want to apply to Richmond

Scholarships

Find out more about Undergraduate Scholarships

Duration: FT– 4 years (including one year at QCF Level 3)


UCAS Course Code: NP52


  • The programme is recognised in the US via our MSCHE accreditation.
  • The programme is validated in the UK by The Open University.
  • Major
  • Minor
  • US Federal Aid is available
  • Student Finance England (SFE) loans are available

Tuition Fees: 2016/17 entry per annum, students from:

UK/EU

£9000

US

$36,000

Rest of the World

£14,500

Study Suggestions
A minor in Creative Writing would help improve your script writing, for example.


Richmond University Undergraduate Prospectus

facebook_circle_color-512twitter_button new instagram logoyoutube_circle