William Durden

Richmond students developing real PR skills

One way of putting what you’ve studied to the test is to see what happens when you try it out in the world beyond the classroom. That is something students from the many countries represented on Richmond’s new MA Advertising and Public Relations are helped to do, providing them with proof of their practical skills.

As part of their final professional project, our students researched a topic of their choosing and sought to get real media coverage, using the techniques they had been taught in the previous semesters. Their topics ranged widely, covering the fashion industry, German food in London, clubbing in Richmond, Italian musicians in Britain, health in the workplace, homelessness, what it’s like for Americans and Russians studying abroad – and much more besides.

The work of many of the students on the new MA programme featured in their home countries’ media, appearing in newspapers and online news sites in Austria, Spain, Italy, Germany and the USA as well as on Italian television, while others got their stories into the UK print, broadcast and online media.

Topics ranged widely – eg German food in London, clubbing in Richmond, Italian musicians in London, what it’s like for Americans (and Russians) studying abroad and other articles in Richmond and Twickenham Times newspaper and Arkansas Democrat Gazette amongst others.