• Tuition Fee

    £22,000 (EU and Int)

  • Duration

    1 Year (Full-time)
    2 Years (Part time)

  • Accreditation

    Middle States Commission of Higher Education (US)

  • Location

    Kensington Campus

Programme Overview

The MA in Luxury Brand Management offered in conjunction with our partner Condé Nast will allow you to obtain the management, marketing and entrepreneurial skills in order to explore a career in luxury goods and services industries.

Drawing from the opinions of industry experts and with engagement with Condé Nast, a leader in the Luxury Brand field, Richmond’s MA Luxury Brand Management draws on the balance of emerging trends in marketing, business and management theory and delivers a lively interactive classroom immersion, with site visits to key luxury brand businesses in London and inspirational lectures from alumni and Luxury Brand industry professionals. As you progress through the course you will undertake and explore more refined service design methods for luxury branding alongside identifying with future trends and how this will affect the luxury market.

This programme offers practice based assignments such as industry reports, strategy documentation, video and media commentary and internship opportunities in various luxury brand industry business with whom Richmond has links. The programme aims to encourage students to develop their commercial skill and entrepreneurial talent while developing their critical thinking, creativity and leadership qualities

Entry Requirements

A first degree in any discipline with a minimum classification of 2.1 (Upper Second Class Honours) or its international equivalent.

English Language Requirements (Non Native English Speakers)

IELTS 6.5 with 5.5 in each Listening, Speaking, Reading and Writing
TOEFL (IBT) 87 overall with: Listening 21, Reading 22, Writing 21, Speaking 23
Pearson Academic Test of English (PTE) 62
Cambridge English: Proficiency – Level C2 or Level C1

Key Facts

Key points

  • Dynamic and highly qualified academic staff, who are experts in their field
  • The programme covers luxury brand across the full value chain
  • The programme is run in collaboration with Condé Nast, providing our student with real-time insights into the luxury brand sector through their network of affiliate publications such as Vogue, Traveller, Tattler, Brides, Vanity Fair, and GQ Style
  • Regular guest speakers from luxury brand sector enterprises in London and around the world
  • Luxury brand integrated internship
  • Additional academic support, mentoring, and careers guidance
  • US accreditation through the Middle States Commission on Higher Education
  • Influential and supportive alumni from across the globe
  • Located in the South Kensington Central London campus

Key areas of study

  • MA Luxury Brand Management provides an important foundation and the key skills of strategic marketing management, with specific focus on capacitating graduates with the knowledge of and skills in luxury brand management, brand positioning, audience and market segmentation, product portfolio development and the implementation of marketing channels
  • An opportunity to put theory in to practice through your selected project/dissertation and internships all of which will be supervised by your personal programme tutor
  • Personal Development through enhancing your managerial, organisation skills and your professional career
Programme Structure

Core Classes (20 Credits)

Global History of Luxury

Strategic Luxury Brand Management

Consumer Culture Theory and Insight

Advertising, PR & Sponsorship

Emerging Market Trends

Elective Classes

Selection of one of the following and a choice of an Internships Dissertation consisting of a full-time internships and Consultancy Project, or a Dissertation:

Luxury Product and Service Design

Management and Negotiation

Digital and Social Media Management

Entrepreneurship and Project Planning

Internships and Dissertation

Internship/Dissertation (12 credits)

Internship (4 credits)

Consultancy Project (8 credits)

Or

Dissertation (12 credits)

Make an Application

You apply directly using our online application system. In order to submit your application you will need the following information

  • Details of your education history, including the dates of all exams/assessments
  • The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
  • A personal statement – this can either be uploaded as a Word Document or PDF, or completed online
  • An electronic copy of your in process or completed transcript or degree award certificate

When to apply

We encourage you to complete your application as early as possible, even if you are completing your undergraduate programme of study. In this case you will be offered a place that is conditional on successfully completing a specified qualification and English language qualification if applicable. If you would like your application to be considered for a Richmond bursary, an early application is strongly recommended

Selection Process

Admission is by interview unless you live outside the UK when we may interview you via Skype or by telephone. We may also determine your suitability on the basis of their application and qualifications alone. Find out more about applying.

Fact Sheet

luxury brand management screenshot

Useful Links

Postgraduate Prospectus

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Where to find us

South Kensington Campus

1 St. Alban’s Grove
London
W8 5PN
England

Telephone: +44 (0) 20 7368 8500