MA in Advertising and Public Relations
Advertising and Public Relations (PR) are thriving and increasingly competitive industries which offer a growing variety of exciting international employment opportunities.
Richmond University’s MA in Advertising and Public Relations brings together practical skills and academic work. It is taught at our Kensington Campus in central London, the hub of the Advertising and PR industries.
The MA emphasises practical skills in both advertising and PR from the outset, with students developing and presenting their own bodies of professional work. The practical aspect of the course will culminate in an optional accredited internship and mandatory professional research project, including live PR work and associated advertising materials and, at its end, a critical reflection which will require students to relate their work to wider thinking about these industries.
At the same time the programme provides an in-depth academic examination of the advertising and PR industries, their histories, how they function in the contemporary world and the role they play in international society and economic life – especially in relation to the media, business and the full range of marketing disciplines.
Students examine the issues these industries face and explore different views of both advertising and PR. Students also benefit from a range of optional courses in the second semester of the programme, which enable them to develop knowledge and skills in specific areas of interest.
Industry Networking & Internships
The programme benefits from exceptionally strong links with the advertising and PR industries in London, with teaching by practitioners, a wide range of distinguished guest speakers, and events involving both industries. These links not only ensure that students are aware of the latest developments in London’s advertising and PR industries, but facilitate internships and help students with their career development. MA students have worked for companies such as Bell Pottinger, Ralph Lauren, Edelman and M&C Saatchi as well as numerous advertising and PR firms, including several in the fashion and sports fields, mainly in London but also in the US, Europe and the Middle East.
Develop skills to assist in career progression
A broad education of this kind equips graduates for a wide range of careers internationally while enabling them to develop specialist expertise in areas of particular interest. By ensuring that they are critical and reflective practitioners it prepares them for challenging leadership roles in a world of diversity and rapidly changing opportunities, in keeping with the university’s wider mission.
I studied on this programme
I chose Advertising and PR for their creative, yet strategic nature. This course is providing me with the right set of skills to work in these exciting sectors, through stimulating and engaging classes. Working on several group projects has also given me an idea of how these two industries really work. London is a great place for these two sectors and Richmond University has links with many companies for internships. From building an effective CV to sending a final application, they are really helping me a lot!
My tutors are enthusiastic, inspiring and available outside class for support. Their suggestions are always constructive, and it is great to hear from the experience of professionals.
Richmond University attracted me for its American education and international perspective. I’ve met people from the world over, it really is an international University! I was expecting a lot by this experience, but I’m getting even more!
Faculty who teach on this programme: