The Global Consumer – That’s You!

03/06/2009

The Global Consumer – That’s You!

Richmond’s Marketing Department is currently offering an internationally focused consumer behavior course entitled “Consumer Behavior” (MKT 302). The course focuses on the study of what it means to be a consumer in the global, information-oriented (technology orientated, market-orientated) culture. Consumer Behavior.
examines behavioral science concepts, processes, and approaches that inform marketing strategy as to what, how, when, where, and why people consume. The course aims to provide a managerial-orientated understanding of the ubiquity of consumption in post-modern life. In addition, the course examines the influences upon and the behavior of consumers, both in groups and as individuals. For additional information on this course or enrolling at Richmond, please contact your academic advisor or e-mail us at enroll@richmond.ac.uk

Link to this page: http://www.richmond.ac.uk/n/21.aspx