Dr Benjamin G. Voyer

Assistant Professor of Management

Dr Voyer received a PhD in Social Psychology from the London School of Economics and Political Science, and followed doctoral courses in marketing at HEC Paris and the London Business School. Previous to his doctoral studies, he studied at French ‘grandes écoles’, reading multi-disciplinary courses in philosophy, politics and economics; management; market research and strategy. He is also a chartered psychologist in the UK (CPsychol).

Dr Voyer’s research focuses on self-construal, i.e. the way individuals define their self in terms of interpersonal relations (interdependent self-construal) or uniqueness (independent self-construal, Markus and Kitayama, 1991). His research has been published in Advances in Consumer Research, and he regularly presents his works in international conferences, both in the field of marketing, management and applied psychology.

Beyond academic research, he also collaborates with the media as a scientific consultant (BBC, Channel 4, Psychologies Magazine). He worked as a marketing practitioner in different industries, including Fast Moving Consumer Goods (Reckitt- Benckiser), banking (BNP Paribas), and public institutions (Kent County Council), and remains a freelance consultant in marketing.

At Richmond, Dr Voyer teaches Research Methods (MGT 304), Organizational Behaviour (MGT 301) and Introduction to Business (MGT 100). He previously taught Research Methods, Introduction to Social Psychology, Cognition and Culture, and Organizational Psychology at the London School of Economics.

Dr Voyer is a visiting lecturer in Consumer Psychology, and a research fellow at the Institute of Social Psychology, London School of Economics.

Outside academia, he is a long-distance runner (10 km, 15 km, half marathon and marathon), regularly ranking in the top 5% in international competitions, and is fund-raising for various charities (WaterAid, Great Ormond Street Children Hospital, British Red-Cross…).

Selected Scientific Contributions

Publications

• Sandor Czellar, Benjamin Voyer, Alexandre Schwob, David Luna (2009), "Whence brand evaluations? Investigating the relevance of personal and extrapersonal associations in brand attitudes ", in Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research, Pages: 681-682.
• Sandor Czellar, David Luna, Benjamin Voyer, Alexandre Schwob (2008), "How personal are consumer brand evaluations? Disentangling the role of personal and extrapersonal and extrapersonal associations in consumer judgments ", in Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN: Association for Consumer Research, Pages: 997-997.

Conferences, Workshops and Invited Presentations

• 9 – 12 July 2011, International Society for Political Psychology (ISPP), International Conference, Istanbul, Turkey, presentation title: The psychological consequences of power on self-perception: implications for leadership research.
• 30 June 2011 – 3 July 2011, International Association for Cross-Cultural Psychology (IACCP), European Conference, Istanbul, Turkey, presentation title: Understanding Self-construal: reviewing 20 years of research.
• 9 May 2011, London School of Economics, Department of Management, invited research seminar, title: Research Self-Construal: Consequences for Organisational and Consumer Research
• 21– 22 May 2010, 11th Inter Graduate Conference, The London School of Economics and Political Science, London presentation title: does being creative make oneself more independent? Understanding the relation between creativity and self-construal (with Glaveanu)
• 19 April 2010, ESC Rennes Business School: invited research seminar, presentation title: Exploring the relation between power and self-perception and its consequences for organisations
• 22 – 23 May 2009, 10th Inter Graduate Conference, The London School of Economics and Political Science, presentation title: can power change the way one construes his or herself?
• 23 – 26 October 2008, Association for Consumer research (ACR) North American Conference, San Francisco, CA, presentation title: whence Brand Evaluations? Investigating the Relevance of Personal and Extra-personal Associations in Brand Attitudes (with Czellar, Luna and Schwob)
• 27 – 31 July 2008, International Association for Cross-cultural Psychology (IACCP), International Congress, Bremen, Germany. Presentation title: extending the understanding of self-construal mechanisms: investigating the role of power in self-construal formation
• 17 May, 2008, 9^th Intergraduate Conference, organised by the University of Cambridge and the London School of Economics in Cambridge (UK). Presentation Title: understanding self-construal mechanisms: cultural vs. personality impacts
• 23 – 25 October 2007, Association for Consumer research (ACR) North American Conference, Memphis, TN, Presentation title: how personal are consumer brand evaluations? disentangling the role of personal and extra-personal associations in consumer judgments (with Czellar, Luna and Schwob)
• 31 July – 6 August 2007, 1st European Summer School in Psychology organised by the European Federation of Psychology Students' Associations (EFPSA). Lectured and supervised a group of 6 students and worked together on a research project. Workshop title: Power, Culture and the Self
• 19 May 2007, 8^th Intergraduate Conference, Organised by the University of Cambridge and the London School of Economics and Political Science. Presentation based on my early PhD work, introducing a new model of self-construal