Professor Neringa Dastoor
Adjunct Assistant Professor
Born in Lithuania Neringa Dastoor received her Diploma in Applied Design in Lithuania in 1999, followed by Art Direction in Visual Communication at AAA School of Advertising, Johannesburg, South Africa in 2004. After focusing on ideas generation within Saatchi&Saatchi and Publicis placements in South Africa, she worked as a Graphic Designer since her return to Europe in 2006. After graduating with a BA (1st) in Graphic Arts in Liverpool John Moores University in 2011 she has graduated with MA in Visual Communication, Royal College of Art in 2013. She currently lives and works in London.
My current and on-going research spins around the themes of Identity:
– METAQUA (an article) for UnMaking Things, 2013.
My interest in designing speculative realities led to an innovation: water becoming an alternative or new interactive medium for visual communication (touch water to activate a video).
– UNIDENTIFY (An exhibition, a talk), 2013.
Royal College of Art design students, recent graduates, PhD students from different disciplines (visual communication, design products, interaction design) took part and shared their views on speculative design and the idea of inventing alternative ways to challenge the current and the future of design thinking.
– ReThinking Real Time Video. (A workshop) Protothon and Google Labs, 2012.
A day to research, share knowledge, innovate, conceptualise, prototype and present ideas for the more advanced usage of real time video online.
– BEYOND VISUAL COMMUNICATION: A Journey Through Soviet Backyards Via The Net And Back To The Beginnings Of The 20th Century. (MA Essay), 2012.
Does the audience know it is all ‘designed’? It is an equal responsibility of both the designer and the audience to be active and aware of what is around in terms of the visuals and what the culture that cultivates.
– BOOKS TODAY: Design & Publishing (Essay) 2011.
My analysis of the book as a multiple platform for a range of contents: from a single special edition perhaps made by hand at Bookworks in London to a mass-produced books self-published online.
Extract from Research
From “BEYOND VISUAL COMMUNICATION: A Journey Through Soviet Backyards Via The Net And Back To The Beginnings Of The 20th Century”
My focus will remain based on the ideas, which stood out from the rest; actions that were responses to the systems. I will travel further and very carefully shape an overview of the development of the visual language through specific and individual case studies. I feel that I need to encourage the new or alternative ways of thinking. Those might aid individual decision making in visual culture in the future. For that we need to be not only well informed by, but also be critical about the case studies from the past. Walter Benjamin, a contributor of many influential essays towards the subjects of humanities and cultural studies, writes in his article Thesis on the Philosophy of History that:
“The past carries with it a temporal index by which it is referred to redemption. There is a secret agreement between past generations and the present one.”(1)
While dealing with visual communication, from the past and the present, memories, and texts, I cannot find a better way to tell my story than through images. The narrative sparks from my personal experiences mixed with the historical reality and facts I came across while doing the research. Christopher Pinney, a Professor of Anthropology and Visual Culture, has done an in-depth research work focused on the study of social histories through images. His own work:
“…has tended to construct photographic imagery and practice as immovably within a “truth” that simplistically reflects a set of cultural and political dispositions held by the makers of those images.”(2)
I believe there are visual symbols and other links to be uncovered in the texts I will present. There are significant truths yet to be learnt about the moment when decision-making process in the visual communication takes shape and finally becomes reality.
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(1) Benjamin, Walter. Illuminations. Fontana, 1970. p.256.
(2) Pinney, Christopher and Peterson, Nicolas. Photography’s Other Histories. Duke University Press, 2003. p.2.