The Centre for the Study of Persuasive Industries


An International Education,
A London Location,
A Global Future

Flexible Curriculum at Richmond University

Flexible Start Dates

With the opportunity to start your
course in the Autumn (Fall) or the Spring


British and international internships

Richmond offers all students the opportunity to take an internship

Richmond The American University in London

Academic Requirements

We accept qualifications from around the world

The Centre for the Study of Persuasive Industries (CSPI)

CSPIThe Centre for the Study of Persuasive Industries (CSPI) is London’s first academic centre promoting debate and research about the worlds of advertising, public relations and lobbying.

Despite the UK capital’s status as a global hub for advertising and PR, the growing role these high profile industries play internationally, and increasing demand for related education for would-be entrants, they remain underexplored. There are few independent forums for discussion about their social, economic and political role and their relationship with the media.

CSPI aims to fill this major gap in knowledge and understanding. It is based within Richmond University’s Kensington Campus, alongside the industries it seeks to study, and benefits from close links with senior figures across the persuasive industries spectrum. The Centre’s staff have written and spoken extensively about these subjects. All contribute to the University’s new MA in Advertising and Public Relations, and are also involved in teaching on related undergraduate programmes and in curriculum development in what is a rapidly developing field.

CSPI Membership
CSPI Events

Award-winning Sky News presenter and journalist Colin Brazier discussed whether TV news can survive on Thursday 8 February 2018 at Kensington Campus.

Professor Trevor Morris, Co-Director of CSPI has acted as

Chair of the Travel Marketing Awards PR Panel
Judge, PRWeek Best Places to Work Awards
Moderator, ‘Building a Buzz’ Royal Television Society London

Dr Tom Roberts, co-author of How Trump Thinks: His Tweets and the Birth of a New Political Language (Head of Zeus 2017) gave a talk about Trump’s tweets on Tuesday 21 November at Kensington Campus

Professor Simon Goldsworthy spoke on 15 November at the launch in Parliament  of the Public Relations and Communications Association’s Review of Political Predictions

Simon contributed a paper to the review following the earlier Centre for the Study of Persuasive Industries seminar on the subject at Kensington Campus. For more details, click here.

Simon Goldsworthy delivers keynote at International Colloquium

Professor Simon Goldsworthy, Co-Director of the Centre for the Study of Persuasive Industries, delivered a keynote speech on Public Relations and Reputation at the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation held at Middlesex University on 7-8th September 2017.

CSPI hosts University of Southern Mississippi for its third annual visit on 19 June 2017

CSPI takes key part in PRCA Inquiry into political predictions

Professors Trevor Morris and Simon Goldsworthy of CSPI are taking forward a Public Relations and Communications Association (PRCA) Inquiry into problems with political predictions and what can be done to improve them (in the wake of the 2015 General Election, the EU Referendum and the election of Donald Trump to the US presidency).  CSPI’s work focuses on the role of academics – others are examining the work of pollsters and journalists.

A Richmond seminar on the subject in mid-April 2017 was attended by representative of the Higher Education Policy Institute, the Adam Smith Institute and the PRCA, as well as Richmond faculty. Following the seminar the following blog post was published here.

Work on the inquiry is currently on hold until after the General Election on 8 June 2017.

Richmond hosts 2017 PRCA Fellows’ Discussion

On 25 May 2017 CSPI hosted the PRCA Fellows’ Discussion on Communicating Upheaval – Brexit and the General Election at Kensington Campus, followed by drinks sponsored by the PRCA.

Peter York on the Tribes of London

On 23 February 2017 Peter York, writer, management consultant and TV personality, co-author ofThe Official Sloane Ranger Handbook and presenter of BBC television’s Hipster Handbook, gave a special lecture at Kensington Campus entitled From Sloane Rangers to Hipsters: how the tribes of London influence how we live and shop.

PRCA Fellows and University of Richmond Panel Discussion

On 21 January 2016 CSPI and the Public Relations Consultants Association (PRCA) hosted a panel discussion at Richmond’s Kensington Campus about the rival campaigns for the UK’s forthcoming referendum on whether the country should remain a member of the European Union.

A distinguished panel of PR experts and political campaign specialists discussed how they would communicate the rival arguments, and audience members were asked to vote on which side they think is doing better thus far in the debate – the overwhelming majority felt that the campaign to remain in the EU was outperforming the rival campaign thus far.

The discussion was chaired by David Gallagher FPRCA, Chairman of the PRCA Fellows and Ketchum’s Senior Partner, CEO, Europe & Chairman, London.

The panel included the following speakers:

Colin Byrne MPRCA, Chief Executive Officer, UK & EMEA, Weber Shandwick and PRCA Board Member

Matt Carter MPRCA, Founder and MD, Message House

Gill Morris MPRCA, Executive Chairman, Connect Communications

Lionel Zetter FPRCA, Director, TEAS, and PRCA Public Affairs Group Chairman

General Election 2015: PR, Advertising, Polls and the Media

Top figures from the worlds of public relations, advertising and political research – with some very different political perspectives – discuss the UK election campaign.

Date/time: Monday 30 March, 6.30pm, doors open at 6 .10 pm.

Venue: Lecture Theatre, University of Richmond (Kensington Campus), 17 Young Street , London, W8 5EH (closest tube High Street Kensington)


Matt Carter, former Labour General Secretary and Founder of polling and campaigns company Message House

Francis Ingham, Director General Public Relations Consultants Association and leading Conservative activist

Sir Chris Powell, formerly CEO and Chairman of top advertising BMP DDB and Labour’s advertising advisor for three decades

Ian Wright, former Communications Director of drinks giant Diageo, and long-term Liberal Democrat communications advisor

Chair: Trevor Morris, Professor of Public Relations, University of Richmond and co-author of PR Today

There will be drinks reception afterwards at Asa Briggs Hall, 15-17 Ansdell Street, W8.

Seating is limited.

To reserve seats please RSVP to as soon as possible with your name(s).

Lord Tim BellLord Tim Bell in conversation (view interview on YouTube)

At its inaugural event on 27 November 2014, CSPI’s co-founder, Professor Trevor Morris interviewed Lord Tim Bell at an event co-sponsored by Richmond University and the Public Relations Consultants Association. An audience of around 200 students and staff from a range of universities and practitioners from all parts of the PR industry joined in with their own questions.

Monday 30 March 2015 – Panel discussion on UK general election campaign

Books by CSPI’s members

(All published by Palgrave Macmillan; the second edition of PR Today was published in 2016)

CSPI-02  CSPI-04 CSPI-03 PR today