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Dr. Jonathan A.J. Wilson speaks at the December 2016 Thailand Halal Assembly in Bangkok

Dr Wilson spoke about the importance of Personal Branding and Social Media in the Halal industry – a matter that is often overlooked in preference for increased regulation and certification. He argues that the role they can play is one of being part of a strategic marketing approach – that amplifies reputational factors, through increased transparency and dialogue.

http://www.thailandhalalassembly.com/#speaker