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Dr. Jonathan A.J. Wilson is interviewed and quoted in a two-part industry consumer behaviour report published by research consultancy firm Canvas8. 22nd November 2016

Dr Jonathan A.J. Wilson shares his insight into the growing Halal industry that covers food, fashion, beauty, finance, pharmaceuticals, travel, and entertainment. He discusses the new wave of Muslim vloggers and entrepreneurs, spearheaded largely by women, who have crossed over into the mainstream – notably in the fashion, cosmetics, and food sectors. A key driver motivating them to strive is a reaction to 9/11, terrorism, and some negative perceptions and fear of Muslims – as a mechanism for building bridges, overcoming stereotypes, and generating greater economic stability and job opportunities.