Marketing

Euromonitor GMID - This resource is provided via a RAIUL Library subscription. 'The "Global Market Information Database" provides key business intelligence on countries, companies, markets and consumers. It is an integrated on-line information system covering over 350 markets and 207 countries.'

Agricultural Marketing Resource Center: Food consumption trends - Links to resources on food consumption including convenience food and eating away from home.

Goodstuff? A behind-the-scenes guide to the things that we buy - A guide to the social and environmental aspects of common consumer products. "It contains many of the tips, facts, and links you'll need to start making more informed purchases that benefit your health and the environment."

Market Segmentation - A guide to books, articles and internet resources that discuss marketing to particular segments of the US population such as baby boomers, generation X, gender, gay & lesbian, ethnic groups etc.

TrendWatching .com - "An independent and opinionated consumer trends firm, relying on a global network of 8,000 spotters, working hard to deliver inspiration and pangs of anxiety to business professionals in 120+ countries worldwide". Look at the monthly Trend Briefings.

Link to this page: http://www.richmond.ac.uk/s/1082.aspx